I always get excited when a client’s click-through-rate has increased while cost-per-click has gone down. What can be overlooked though is it doesn’t matter if you’re getting a million clicks a day for one cent each if none of your clicks are converting. Maria Nikishyna of Search Engine Journal has written a great post on how to get the most qualified traffic to your site. She … [Read more...] about PPC News Roundup for October 8, 2010
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Our Greatest Hits For September 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Quality score is a fundamental part of every PPC campaign, and can have a tremendous effect on your accounts performance and … [Read more...] about Our Greatest Hits For September 2010
How to Troubleshoot Conversion Tracking Issues
We all know the importance of data but what is even more important is that the data you are tracking is correct. Your PPC success hinges on not only the numbers in your account but also that the numbers you are seeing are correct. So what happens when you launch a new landing page and things are not tracking correctly, what can you do? Did you inherit an account and things … [Read more...] about How to Troubleshoot Conversion Tracking Issues
PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
To kick things off this week, I’d like to mention a promo we are running through our Twitter account (@ppchero – and yes, I did just promote a promotion). If you’d like to have your blog post included in our weekly roundup, shoot us a link through Twitter, explain you’d like to be considered, and you’ll have that opportunity. While we can’t guarantee we’ll run every submission … [Read more...] about PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
How Can I Make it Better? Part 5: Improving Ad Text
Today is the final installment of our “how can I make it Better?” series. If you haven’t been keeping up, our topics thus far have been on improving account structure, quality score, landing pages, click-through rate, and now today I’m finishing up with ad writing. I’m going to hog some glory here by claiming my section the most important but don’t tell Jen, Amy, Erin, or … [Read more...] about How Can I Make it Better? Part 5: Improving Ad Text
PPC News Roundup for September 24, 2010
Want to boost your paid search clicks without increasing your budget? Of course you do! Mike Fleming of Search Engine Guide has advice for accomplishing just that. His tip for increasing clicks is to discover untapped markets that can become successful by developing correlations between what you offer and what searchers may be typing. The idea is, people don’t always know what … [Read more...] about PPC News Roundup for September 24, 2010
How Can I Make it Better? Part 4: Improving Click-Through Rate
In the last couple of weeks on PPC Hero, we have been writing a series of posts themed, “how can I make it better?” Jen started the series with tips on improving your account structure. Amy then gave readers 6 steps to raise quality score, while Erin recently posted tips on improving poor landing pages. Today, I am going to continue the series with tips on how to improve the … [Read more...] about How Can I Make it Better? Part 4: Improving Click-Through Rate
PPC News Roundup for September 17, 2010
The holiday season is upon us, and the spike in online seasonal traffic is set to begin. The holidays definitely aren’t the time to set it and forget it; instead, we should capitalize on this time of year by beefing up our keyword lists. Erin ODonnell with Microsoft Advertising gives some helpful tactics for keyword list expansion in Holiday Preparation Series: Travel PPC … [Read more...] about PPC News Roundup for September 17, 2010
6 Steps To Raise Your Quality Score
Quality score is a vital component of your pay-per-click account because it influences ad position and keywords’ minimum bid. What is the quality score's purpose? Google assigns a quality score to ensure that it only shows relevant ads to users. Think of it this way, Google makes money off of the ads that it shows to the users. Google is by far the most popular search engine … [Read more...] about 6 Steps To Raise Your Quality Score
Account Structure Set Up and Best Practices
Below is a break down of how PPC accounts are usually organized. They begin with campaigns, which are then broken down into ad groups. Each ad group has a specific, targeted set of keywords, and each ad group contains ad texts (preferably 2 or 3) that are relevant to the keywords in that ad group. If you are looking at your PPC account and wondering “How can I make it … [Read more...] about Account Structure Set Up and Best Practices
PPC News Roundup for September 10, 2010
As Google continues on its journey to becoming Hal 9000 with the addition of Google Instant, the PPC world is a little concerned. As Geordie from PPC blog explains, Google Instant is streaming search queries as you type. But with millisecond long impressions, what will happen to my CTR? Google has accounted for this. They reworked the definition of an impression for Adwords. … [Read more...] about PPC News Roundup for September 10, 2010
Too Much of A Good Thing: Dealing With Duplicate Keywords
Let’s face it: PPC management is an ever-changing business. Managers and agencies come and go, accounts expand and shrink, and before you know it seven different people have had a hand in the evolution of an account. How many of the accounts that you currently manage did you begin? How many of your little PPC babies, whose campaigns and ad groups and keywords you lovingly … [Read more...] about Too Much of A Good Thing: Dealing With Duplicate Keywords
