The holiday season is upon us, and the spike in online seasonal traffic is set to begin. The holidays definitely aren’t the time to set it and forget it; instead, we should capitalize on this time of year by beefing up our keyword lists. Erin ODonnell with Microsoft Advertising gives some helpful tactics for keyword list expansion in Holiday Preparation Series: Travel PPC … [Read more...] about PPC News Roundup for September 17, 2010
Search Results for: google
6 Steps To Raise Your Quality Score
Quality score is a vital component of your pay-per-click account because it influences ad position and keywords’ minimum bid. What is the quality score's purpose? Google assigns a quality score to ensure that it only shows relevant ads to users. Think of it this way, Google makes money off of the ads that it shows to the users. Google is by far the most popular search engine … [Read more...] about 6 Steps To Raise Your Quality Score
Account Structure Set Up and Best Practices
Below is a break down of how PPC accounts are usually organized. They begin with campaigns, which are then broken down into ad groups. Each ad group has a specific, targeted set of keywords, and each ad group contains ad texts (preferably 2 or 3) that are relevant to the keywords in that ad group. If you are looking at your PPC account and wondering “How can I make it … [Read more...] about Account Structure Set Up and Best Practices
PPC News Roundup for September 10, 2010
As Google continues on its journey to becoming Hal 9000 with the addition of Google Instant, the PPC world is a little concerned. As Geordie from PPC blog explains, Google Instant is streaming search queries as you type. But with millisecond long impressions, what will happen to my CTR? Google has accounted for this. They reworked the definition of an impression for Adwords. … [Read more...] about PPC News Roundup for September 10, 2010
Too Much of A Good Thing: Dealing With Duplicate Keywords
Let’s face it: PPC management is an ever-changing business. Managers and agencies come and go, accounts expand and shrink, and before you know it seven different people have had a hand in the evolution of an account. How many of the accounts that you currently manage did you begin? How many of your little PPC babies, whose campaigns and ad groups and keywords you lovingly … [Read more...] about Too Much of A Good Thing: Dealing With Duplicate Keywords
PPC News Roundup for September 3, 2010
I’m always looking for new ways to enhance my AdWords accounts, so I was excited when Inside AdWords let me know that Google has added a new course to the AdWords Online Classroom. This course is designed for those of us who may not be familiar with all the Opportunities tab has to offer. After viewing the video you will have a better understanding of how to improve your … [Read more...] about PPC News Roundup for September 3, 2010
Our Greatest Hits for August 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Jen holds the honor for writing our most trafficked blog in the month of August. In her post, Jen tells you everything you need to … [Read more...] about Our Greatest Hits for August 2010
PPC News Roundup for August 27, 2010
PPCBlog has an informative article on the integration of Search Query Reports into the Search campaigns Keywords tab. The changes will simplify the process of adding negative keywords and site placements to your campaigns. It may take some getting used to, but you will now be able to improve campaign targeting faster than ever before! If you are looking to find a good way to … [Read more...] about PPC News Roundup for August 27, 2010
Wondering Where Your Adwords Reports Went?
If you’re like me you had taken the time at some point in the past to set up report templates that run automatically. So if you are wondering where some of them have gone, read on! Google has updated their reports so the Account, Campaign, and Ad Group data is available through the Campaigns tab only. Yep, that is right…you have to make all new templates, but don’t fret, it’s … [Read more...] about Wondering Where Your Adwords Reports Went?
When Is It OK to Have Low-Quality-Score Keywords?
If you have a Google AdWords account, you likely know the role Quality Score plays in the success of your account. Generally speaking, the higher your keywords’ Quality Scores, the more Google will like you. And the more Google likes you, the less it’ll charge you for your ads to appear in strong positions in the SERPs. But there a few instances when low-Quality-Score … [Read more...] about When Is It OK to Have Low-Quality-Score Keywords?
PPC News Roundup for August 20, 2010
If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to … [Read more...] about PPC News Roundup for August 20, 2010
Are Your Ads Dynamic?
As the Bing/Yahoo merger nears, I thought it might be beneficial to talk about Bing. If you are anything like us here at Hanapin, you have been working for the past two months (if not more) to make sure all of your ducks are in a row before the merger takes place. Its not that Bing didn’t matter before, it did, but now it matters more. In order to prepare for the traffic … [Read more...] about Are Your Ads Dynamic?
