If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to … [Read more...] about PPC News Roundup for August 20, 2010
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Are Your Ads Dynamic?
As the Bing/Yahoo merger nears, I thought it might be beneficial to talk about Bing. If you are anything like us here at Hanapin, you have been working for the past two months (if not more) to make sure all of your ducks are in a row before the merger takes place. Its not that Bing didn’t matter before, it did, but now it matters more. In order to prepare for the traffic … [Read more...] about Are Your Ads Dynamic?
What Your Text Ads Say About You
PPC ads are like a first impression for your company or product. How you do want to come across – cheap, smart, desperate? A potential customer sees your ads first and if they are interested beyond the “hand-shake”, will click to find out more. Going along with this analogy, your landing page could then be called the first date – the customer has expressed some interest but … [Read more...] about What Your Text Ads Say About You
Align your bids with your CPA within 5 minutes using AdWords Editor and Excel
That’s right, changing your bids isn’t something you want to spend a lot of time on, and if your goal is to reach a certain CPA (or CPL, CPS, CPO, etc.) it doesn’t have to take you much more than a couple of minutes, even for large accounts. But before giving you the theory and step by step instructions, there are a few things we should agree on about the kind of bid … [Read more...] about Align your bids with your CPA within 5 minutes using AdWords Editor and Excel
PPC News Roundup for August 13, 2010
Have you been using the updated keyword tool in AdWords? I haven’t, but that’s about to change. Truthfully, I enjoy the simplicity of the previous version and always found myself clicking the “previous interface” link rather than giving the new tool a legitimate shot at winning me over. This week Google announced the new keyword tool is exiting Beta and they shed some light on … [Read more...] about PPC News Roundup for August 13, 2010
Better PPC Management Using Adwords Interface Segments
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that can help you manage your accounts more effectively. Network Levels where you can see this segment: Campaign Ad Group The information you … [Read more...] about Better PPC Management Using Adwords Interface Segments
PPC News Roundup for August 6, 2010
When it comes to promoting an event, the Internet can be of great help. Whether you need to generate buzz or post local announcements, PPC should be a primary weapon in your arsenal. Kevin Burns over at WPromote has an excellent article on starting event buzzes using PPC campaigns. PPC has the power to reach your target market and spread the word, so get your party hat on and … [Read more...] about PPC News Roundup for August 6, 2010
PPC News Roundup for August 2, 2010
There is an update coming to the AdWords legal terms and agreements that you should be aware of. If you manage a different companies account or if you have hired someone to manage your account (most of you fall into these categories), this update applies to you. Moving forward, Google is telling us we have to share basic account information with our clients. You’ll be required … [Read more...] about PPC News Roundup for August 2, 2010
PPC News Roundup for July 23, 2010
PPC is highly competitive and the inflated keyword costs make it that much more difficult to compete. As a small business owner, if you are certain to be outranked in the search engines for popular phrases relating to your services, it’s first important to acknowledge that you may get trampled unless you start looking in other places on the web to attract traffic. Erik Whaley … [Read more...] about PPC News Roundup for July 23, 2010
Comparison of Third Tier Engines
If you’re looking for an extra outlet, a little more bang for your buck, maybe you should look into third tier search engines. Although they don’t get as much traffic as the big three (soon-to-be two), they may be more targeted toward your audience and are notorious for converting at a lower cost. That being said, not all search engines are created equal so it’s important to … [Read more...] about Comparison of Third Tier Engines
Landing Page Best Practices
You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you sending those visitors once they click? Your landing page is the first visual introduction to your brand and it should bring a positive experience to the user. … [Read more...] about Landing Page Best Practices
PPC News Roundup for July 16, 2010
If you’ve been burned by poorly managed broad match keywords in the past, Google just released the Broad Match Modifier in the U.S. According to George Michie from RKG blog. With BMM you can use a + sign in front of words within Broad Match to trigger close variations of that word: misspellings, singular/plural, stemming, and acronyms/abbreviations. In short, BMM lets you … [Read more...] about PPC News Roundup for July 16, 2010
