Back in the day when people had something to sell, they traveled door to door with their products. Before they sold anything, they first had to find an audience. Nowadays, users generate ad content based on their search words. As a copywriter, the challenge is not creating the opportunity to sell, but crafting a winning ad in a competitive environment. Giovanna over at PPC Blog … [Read more...] about PPC News Roundup for July 9, 2010
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How to Make Your Summer PPC Campaigns Sun-sational
Like many of you, I enjoyed a quintessential summer weekend during this past 4th of July holiday. I feel like I did almost everything people enjoy doing on warm summer days. My activities included spending time at the pool, eating lunch in the park, visiting a zoo (the Lincoln Park Zoo in Chicago is absolutely wonderful), watching World Cup games, and grilling out with some … [Read more...] about How to Make Your Summer PPC Campaigns Sun-sational
PPC News Roundup for July 2, 2010
Getting the consumer to your site is only half the battle. Check out these 5 Tips To Improve Conversion On B2B Landing Pages, and start reaping the benefits. *Side note: don’t be deterred by the title, the tips can be applied to your B2C clients as well! Mike Fleming dropped his third installment on using ad testing to reach your marketing goals. This final article helps us … [Read more...] about PPC News Roundup for July 2, 2010
Our Greatest Hits for June 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This month’s top post goes to Erin and her how-to guide on Google AdWords settings. All the Google settings can be a little … [Read more...] about Our Greatest Hits for June 2010
PPC News Roundup for June 25, 2010
As the end of the month nears, some of us have found ourselves running on a low budget. Unfortunately, lower budget often translates to low traffic. According to Jason Tabeling, this isn’t always the case. Check out these tips on avoiding lost impression share due to budget. Take advantage of Google’s Ad Sitelinks in your campaign. If you aren’t already aware, Dan Friedman … [Read more...] about PPC News Roundup for June 25, 2010
10 Tips for Advertising on Facebook
Every day, about 200 million people log onto Facebook, spending an average of 14 minutes on the site—adding up to about seven hours per month! This high number of engaged users represents a huge potential advertising audience for your business. If you choose to tap into this audience, consider following these 10 tips for advertising on Facebook: Familiarize yourself with … [Read more...] about 10 Tips for Advertising on Facebook
PPC News Roundup for June 18, 2010
You might be new to PPC or perhaps would like a refesher, how many things are different about your campaigns now than 2 years ago? Are you sure you’re staying up with the latest trends? Here’s an excellent resource for those wanting to freshen up on their skills or enter the industry. You may want to stick with the old standby’s – Google, Yahoo and MSN or give ROI’s Revolution … [Read more...] about PPC News Roundup for June 18, 2010
Top 10 Tactics To Help When You Are Projected To Be Over Budget
Working with an unlimited budget would be wonderful, but since that isn’t the case for anyone I know, I thought I’d share 10 things that we look at when an account is projected to be over budget at the end of the month. By managing your budget throughout the month you’ll be able to stay on top of your spend, and hopefully you won’t be in a situation where you have to completely … [Read more...] about Top 10 Tactics To Help When You Are Projected To Be Over Budget
Banana Peel Avoidance 101: Increasing Visibility and Relevancy on Content
Playing the game of increasing relevancy and reducing cost on Google’s content network makes me feel a little like I’m playing a game with a deity who occasionally drops delicious cookies and golden coins in my path, and sometimes leaves banana peels and fish heads for me to slip on instead. I know it’s dramatic, but this is how I feel. I know the tradeoffs: sometimes the lack … [Read more...] about Banana Peel Avoidance 101: Increasing Visibility and Relevancy on Content
Staying Ahead of Shifts in PPC Traffic -Part 2
In my last post I discussed how to understand traffic trends in your PPC accounts. We went over looking at year-over-year data, utilizing tools such as Google Trends, keeping an eye on what your competitors are doing and staying abreast of the latest industry news. Now that you how to analyze what might happen to your traffic in the coming months, let’s talk about how to … [Read more...] about Staying Ahead of Shifts in PPC Traffic -Part 2
PPC News Roundup for June 04, 2010
Many small experiments are currently being run on Google’s display ads, and while they are meant to go unnoticed and without fanfare, they are occasionally leaked and analyzed publicly. Ultimately, this usually provides us with an interesting look at the future actions of Google and online marketing. The latest experiment allows advertisers to incorporate company Twitter feeds … [Read more...] about PPC News Roundup for June 04, 2010
Our Greatest Hits for May 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. In our most popular May 2010 post, Amber takes the time to bust 36 myths of PPC. Don’t worry too much if you are falling victim to … [Read more...] about Our Greatest Hits for May 2010
