The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords. Here’s a great tutorial on what types of Google Analytics reports you can run to help better manage your PPC campaigns. There are lots of new features on Google Analytics, but it helps to get back to the basics … [Read more...] about PPC News Roundup for 1/15/2010
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Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
Yahoo! Just announced yesterday that they will no longer offer the free Yahoo Shopping listings as part of their API services. They are now partnering up with Pricegrabber, an online comparison shopping search engine, to provide your products via Yahoo. Pricegrabber is a cost-per-click program just like Google, Yahoo and MSN. However instead of creating campaigns, ad groups, … [Read more...] about Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
PPC News Roundup for 1/8/2010
Google is definitely reaching new heights with their mobile ventures. Search Engine Land reported this week that Google is to introduce Click-to-Call (billing) in Ads on Mobile Devices. It will work much like the clicks to a website, except a click will lead to a phone call. Tis the season for resolutions, so here are 5 great ideas from Jason Tabeling of Search Engine Watch … [Read more...] about PPC News Roundup for 1/8/2010
Our Greatest Hits for December 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality … [Read more...] about Our Greatest Hits for December 2009
5 PPC Resolutions for 2010
Since we're only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution List! Like many people, I don't like New Year's resolutions. I usually don't make them, partly because choosing an arbitrary date - January 1st, for example - to begin making life changes … [Read more...] about 5 PPC Resolutions for 2010
PPC News Roundup for 12/18/2009
Properly organizing keywords in your PPC campaigns is crucial to success. Search Engine Land’s Josh Dreller interviewed WordStream’s Larry Kim to understand best practices in keyword grouping and some new keyword research tools that PPC managers can use. Believe it or not, it is time to start preparing for post-holiday optimizations in your pay-per-click campaign. Check out … [Read more...] about PPC News Roundup for 12/18/2009
Expand Your Keyword Research Today with Two New Free Tools from WordStream
This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords. Search engine marketing and profitability are two things that should go hand-in-hand. As many of you know all too well, this isn't always the case. When you add … [Read more...] about Expand Your Keyword Research Today with Two New Free Tools from WordStream
6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience. The higher your quality score is, technically the lower you pay for your clicks and the higher you can get in position in paid advertising. … [Read more...] about 6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
PPC News Roundup for 12/11/2009
With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top 10 oversights in base search best practices. Don’t forget to take advantage of all the free tools that are out there to help you with your PPC campaigns. Search Engine … [Read more...] about PPC News Roundup for 12/11/2009
PPC News Roundup for 12/4/2009
If you haven’t already- please, take a moment to fill out our readership survey! We’re looking to better understand our readers so we can specialize content to what you want…and we can’t do that without your help. It’s a win-win: we all get better content, and you’ll have a chance to win a free landing page review by the PPC Hero team! Fantastic. Thanks in advance! Are you … [Read more...] about PPC News Roundup for 12/4/2009
Our Greatest Hits for November 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy! Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit … [Read more...] about Our Greatest Hits for November 2009
A Gazillion Ways to Test Landing Pages to Increase Conversions
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements to test using the multivariate testing option in Website optimizer. The multivariate testing allows you to add in a piece of code to your … [Read more...] about A Gazillion Ways to Test Landing Pages to Increase Conversions
