Effective Keyword Grouping for Pay-Per Click One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords. In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase … [Read more...] about How To Effectively Group PPC Keywords by Purchase Intent
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Always Review Your PPC Campaign Leads
This post was written by Matthew Umbro from https://theppcblog.com. Matthew has been in the PPC industry since August 2007 and has earned his Google AdWords and MSN adExcellence certifications. He can be reached via email at matt@theppcblog.com or through Twitter @Matt_Umbro. As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: … [Read more...] about Always Review Your PPC Campaign Leads
Ad Text Tips and Tricks for the Content Network
The Google content network is a mash up of many different sites and how people discover your ads on these sites is a little different than traditional search. People may or may not be searching for your brand or product, so they more or less stumble upon your ad and it takes a little more convincing to get them to hand over their click. It is important to approach content … [Read more...] about Ad Text Tips and Tricks for the Content Network
PPC News Roundup for 3/26/2010
The biggest news in search this week came out of Google with the launch of “Retargeting” on the Content Network. You can now target users who did not result in a conversion on a website. It is all based on user intent. The folks over at Search Engine Land got the inside scoop from their reps, check out what they had to say. According to this post from Portent Interactive, the … [Read more...] about PPC News Roundup for 3/26/2010
Including Image Ads In Your Marketing Mix
As online marketing grows, it’s becoming imperative that we as advertisers find ways to set ourselves apart from the competition. We’ve written many posts in the past about the importance of ad text testing, so below you will find a few tips and tricks to help include image ads in your mix if you decide they fit your business objectives. Image Ads Image ads (a.k.a. banner … [Read more...] about Including Image Ads In Your Marketing Mix
PPC News Roundup for 3/19/2010
Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google Analytics bounce rate metrics to help identify the landing pages that are associated with your keywords, and optimize them. As part of the “PPC Academy” series, Search … [Read more...] about PPC News Roundup for 3/19/2010
Make Mobile Marketing Work For You
With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over 3 to 1”, (wow!) I say there’s no better time than now to start working with mobile advertising, and perfecting our … [Read more...] about Make Mobile Marketing Work For You
A Cool (Repurposed) PPC Tool Discovery
It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused, go ahead and read about it. But to get the value out of this post you need to know that there are basically two reasons geotargeting … [Read more...] about A Cool (Repurposed) PPC Tool Discovery
PPC News Roundup for 3/12/2010
Do you pause keywords solely due to low conversion rates? In his post, Valuing Keywords Based On Their Role Search Engine Land’s Adam Goldberg challenges us to analyze keywords in a different way using an attribution model. You may discover that you need to start unpausing some of your keywords. It’s important to pay attention to click-through rate in your PPC campaigns, as … [Read more...] about PPC News Roundup for 3/12/2010
iSpionage – The Keyword research tool – Sponsored Post
The success of your PPC campaign depends upon finding the right combination of keyword, ad copy and ad position. The process usually starts with researching and compiling extensive, wide-ranging keyword lists. Next, comes building and launching campaigns with those keywords. The goal of this phase is to get a sense of which keywords have potential. The final, and ongoing phase … [Read more...] about iSpionage – The Keyword research tool – Sponsored Post
PPC News Roundup for 2/26/2010
Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great post from Search Engine Land that dives into some performance data behind both short and long tail keywords. Google has made it easy to implement search campaigns on mobile phones, but many search marketers are still hesitating to take the leap into … [Read more...] about PPC News Roundup for 2/26/2010
PPC Hero Guides
We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love … [Read more...] about PPC Hero Guides
