Google Shopping is a powerful way to drive sales to an e-commerce store. Typically this channel has a lower level of competition simply because of the volume of work that's involved in creating and maintaining the product data. This means that, for the meantime, advertising in Google Shopping is pure gold! Today we're going to take a look at a variety of techniques and best … [Read more...] about Maximize Your Performance In Google Shopping
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[Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing sales while staying within return goals, it's important that they understand the channel. In this whitepaper, we will be … [Read more...] about [Whitepaper] Digging Deeper: New Ways To Optimize Your Google Shopping Campaigns
4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. This post originally came to us from JD Prater (@jdprater). JD is now a Senior Account Manager at Hanapin Marketing and regular … [Read more...] about 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Harness The New Google Call-Only Campaign
The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface. Once you have chosen to create a call-only ad you will … [Read more...] about Harness The New Google Call-Only Campaign
[Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords
Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have already interacted with a brand in a specific way. This white paper will cover 15 audiences that you didn’t know you could use in remarketing. The focus will be on Google Analytics because that is … [Read more...] about [Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords
Your Ultimate Google Shopping Exam Checklist
Boys & Girls of All Ages: The Google Shopping Exam is here!! That's right, step up and give it your best shot: Google has released its Shopping Exam and today you'll be given all the major bullet points for your studying pleasure. For those of you who've already taken the existing exams, hope you're ready for a fun one today! And for you all who are still figuring out … [Read more...] about Your Ultimate Google Shopping Exam Checklist
Top Products Or All Products? The Google Shopping Debate
I've heard this question before, the most recent being on Twitter from Sam Gordon: Do any of you only include only top products in your shopping feed, instead of all products? Wanting my most relevant ads to show #ppcchat — Sam Gordon (@SamGordonPPC) February 9, 2015 My answer to this (and the others like it) is: "it depends". Don't stone me yet for that ridiculously … [Read more...] about Top Products Or All Products? The Google Shopping Debate
Simplify With The Google Analytics New Display Advertiser Features
Last week, we told you about this sweet new thing in Google Analytics (GA) called “Display Advertiser Features”, which lets you toggle a switch to start collecting remarketing data without the pain associated with placing new codes. If you have Universal Analytics set up, you can tell GA to start collecting data on your site visitors that allow you to use these types of … [Read more...] about Simplify With The Google Analytics New Display Advertiser Features
Don’t Let Google Shopping Campaigns Trip You Up
It’s been just about a year since Google officially replaced Product Listing Ads (PLAs) with the new and updated Shopping campaigns. Shopping campaigns provide everything an online shop could want: prime real estate on search pages, attention grabbing images, and hyper relevance to searcher intent. Yet, for all their great aspects in promoting products to would be buyers, … [Read more...] about Don’t Let Google Shopping Campaigns Trip You Up
Know The Differences Between Facebook and Google Ads And When You Should Use Each
For a newer article on this topic visit: 5 FAQs For Marketing on Facebook Maybe you’ve traditionally run PPC campaigns with AdWords, and you aren’t sure how Facebook Ads compare. Or maybe you’ve run Facebook Ads in the past, didn’t get good results, and don’t understand how Facebook advertising has changed over the past couple of years. Regardless, it’s helpful to … [Read more...] about Know The Differences Between Facebook and Google Ads And When You Should Use Each
Take A Walk Down The Conversion Path With Google Analytics
Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end. This post will go through different uses for the Top … [Read more...] about Take A Walk Down The Conversion Path With Google Analytics
Simplifying Remarketing With Google Analytics Instant Activation
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Instead of manually updating all of your site tags, you will use Instant Activation. Google states that it repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, and that 1 in 5 remarketers … [Read more...] about Simplifying Remarketing With Google Analytics Instant Activation
