Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great post from Search Engine Land that dives into some performance data behind both short and long tail keywords. Google has made it easy to implement search campaigns on mobile phones, but many search marketers are still hesitating to take the leap into … [Read more...] about PPC News Roundup for 2/26/2010
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PPC Hero Guides
We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love … [Read more...] about PPC Hero Guides
PPC Hero Blog Series
We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series
Get more information on PPC services from PPC Hero
PPC Hero is written by the team at Hanapin Marketing, an independent PPC-only agency. We deliver insight, strategy and results to high-spend paid search, display and paid social advertisers. For more information about our PPC services, visit the solutions page on our site! *If you have additional documents or information to send, please contact sales@hanapinmarketing.com. … [Read more...] about Get more information on PPC services from PPC Hero
Effectively Using adCenter PPC Tools
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize your accounts. Microsoft adCenter Desktop Tool As an avid user of the Adwords Editor, I was delighted when Microsoft launched their adCenter desktop tool. Sure, I … [Read more...] about Effectively Using adCenter PPC Tools
Find Irrelevant Traffic Before It Finds You
One thing we do regularly for our clients is run search query reports from Adwords and MSN, pull all queries that are resulting in unqualified impressions or clicks, and add those in as negatives. Doing this can really help narrow down your keyword list and prevent unqualified traffic from seeing your ad and not clicking – which prevents your impressions from skyrocketing and … [Read more...] about Find Irrelevant Traffic Before It Finds You
Best Practices for Multilingual PPC
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders of pay-per-click, advertisers can efficiently and effectively reach an international or bilingual audience online. The problem with most … [Read more...] about Best Practices for Multilingual PPC
Your Managed Placements: Why They Don’t Work
Last week we talked about the Google content network and automatic placements. I completely ignored the fact that managed placements exist because they didn’t fit in with my description of the ways in which targeting automatic placements is just like riding a flaming motorcycle, but I’m fixing that this week with an even more convoluted metaphor for the content network. So … [Read more...] about Your Managed Placements: Why They Don’t Work
PPC News Roundup for 2/19/2010
Local search might be a great way to boost your clients' campaigns. Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot. Get your Google click to call deal while you can! Search Engine Watch has a useful post this … [Read more...] about PPC News Roundup for 2/19/2010
Positioning Your Business For Success In Local Search
Consumers today not only want to know what’s around them, they want to be able to call with one click, access directions, and know what other people think of it. Due to the fact that 50% of consumers head to search engines first when researching local businesses, according to a joint study from Nielsen and Webvisible, you need to make sure your business is in a position to … [Read more...] about Positioning Your Business For Success In Local Search
Best Practices for YSM Network Distribution
Last week I introduced the expanded Yahoo (YSM) network distribution options and how to find and change your account settings. As promised, this post will focus on some best practices to restructure your Yahoo campaigns to target both search and search partners. If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords … [Read more...] about Best Practices for YSM Network Distribution
PPC News Roundup for 2/12/2010
The importance of strong keyword grouping and organization extends past the Google AdWords interface. How you organize your keywords plays a large role on how to build messaging platforms on your landing pages. Check out this post from Ion Interactive on grouping your keywords around user intent to build smart, higher-converting landing pages. Google Adwords is rolling a new … [Read more...] about PPC News Roundup for 2/12/2010
