Lately I've been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we'll explore a strategy that will help maintain your performance and mitigate Quality Score shock to your campaigns when making global ad text overhauls. In a recent post I … [Read more...] about How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock
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PPC News Roundup for Friday 7/24/2009
The Yahoo Search Marketing blog wants you to get ready for the back-to-school season. One tip on getting prepared is to focus your keywords on your searchers, not the buyers. What??? Yes, they say that the kids are the ones typing in 'clothes for kids' or 'pc laptops', then they ask for the parents to go online and buy them. Another tip is to go for the long tail and write … [Read more...] about PPC News Roundup for Friday 7/24/2009
PPC News Roundup for Friday 7/17/2009
Wonder how much you should bid on that new keyword? Over at the Yahoo search marketing blog they'll tell you which numbers actually matter when determining your keyword bid. They go into cost-per-lead, return on advertising spend and profit. Brad Geddes talks about the new Google trademark policy and find Google is actually following their own rules. Brad goes over the new … [Read more...] about PPC News Roundup for Friday 7/17/2009
10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. But website design and … [Read more...] about 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
PPC News Roundup for Friday 7/10/2009
Semgeek posted about the possibility of PPC Ads in Movie Theatres. At first I thought how do you "Pay per Click" in a movie theatre? OK, so they don't mean actual PPC, but the post does have interesting things to say about geo-targeting and marketing in general. Still think you can make thousands of dollars a week working from home for Google? Hate to break it to you, but it's … [Read more...] about PPC News Roundup for Friday 7/10/2009
Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes
It seems as though Quality Score has fallen off the blog bandwagon here lately, but I’m here to say that the Quality Score and the Quality Index is still here and more important than ever. One big problem that I have seen in many new accounts that have either transitioned from other search marketing agencies or in-house employees is the inability to accurately determine when … [Read more...] about Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes
Separating Match Types in AdWords: A Follow Up Post
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns). As I mentioned previously, for robust accounts with optimized campaign structures, separating your match types for your … [Read more...] about Separating Match Types in AdWords: A Follow Up Post
Our Greatest Hits for June 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from June. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! If you're not using competitive keyword research tools to learn about your competitors' keywords, you may be missing … [Read more...] about Our Greatest Hits for June 2009
PPC News Roundup for Thursday 7/02/2009
Google Adwords clicks are actually accurate? According to the Inside Adwords blog theMedia Rating Council has accredited Adwords in regards to their click measurement systems. I didn't even know there was a Media Rating Council! They say Google's click measurement technology meets the industry standards for counting interactive advertising clicks and that it's processes … [Read more...] about PPC News Roundup for Thursday 7/02/2009
Break Out Your Yahoo Sponsored and Content Keywords with the Touch of a Button
There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps. Breaking out your sponsored search tactic from the content network in two separate ad groups helps you manage your bids better since they're more organized and it allows you to create … [Read more...] about Break Out Your Yahoo Sponsored and Content Keywords with the Touch of a Button
Separating Your Matches Types into Different Campaigns is a Bad Idea
We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I've now seen this a couple times, I think this campaign structure is worth commenting upon and discussing why it's a bad idea. First, let's explore the … [Read more...] about Separating Your Matches Types into Different Campaigns is a Bad Idea
PPC News Roundup for Friday 6/26/2009
If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for a minimum of $30/day. Read Yahoo’s take on why you would want to run them, and how to get started. Hey! Apparently this has confused a … [Read more...] about PPC News Roundup for Friday 6/26/2009
