The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from July. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Coming in at the #1 spot is Amber's post listing 10 easy ways to optimize your PPC landing pages and increase your … [Read more...] about Our Greatest Hits for July 2009
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5 PPC Tasks to Start Your Month off Right!
As I'm sure you are aware, it's a new month! Now is the time to kick off your PPC campaigns with a bang. There are a few tasks that you can accomplish quickly in the next day or two that will help improve your performance for the rest for the month. When optimizing your PPC campaigns, you should always make positive changes all month long. However, you should front-load as … [Read more...] about 5 PPC Tasks to Start Your Month off Right!
PPC News Roundup for Friday 7/31/2009
Confused by the overwhelming amount of information on the Yahoo/Microsoft agreement? Danny Sullivan over at Search Engine Land breaks it down with The Microsoft-Yahoo Search Deal, In Simple Terms. It's a fairly long post, but some good information nonetheless. Matt Cutts has a neat little poll going on Who Came out ahead in the Microsoft-Yahoo deal? With over 1,300 votes, 80% … [Read more...] about PPC News Roundup for Friday 7/31/2009
10 Questions You Should Ask a Potential New PPC Management Firm
You’ve either been trying to manage your company's PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for your buck. How do you know when it’s time to hire a PPC management firm? You know more could be done. You have 50 keywords in your entire account. You … [Read more...] about 10 Questions You Should Ask a Potential New PPC Management Firm
How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock
Lately I've been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we'll explore a strategy that will help maintain your performance and mitigate Quality Score shock to your campaigns when making global ad text overhauls. In a recent post I … [Read more...] about How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock
PPC News Roundup for Friday 7/24/2009
The Yahoo Search Marketing blog wants you to get ready for the back-to-school season. One tip on getting prepared is to focus your keywords on your searchers, not the buyers. What??? Yes, they say that the kids are the ones typing in 'clothes for kids' or 'pc laptops', then they ask for the parents to go online and buy them. Another tip is to go for the long tail and write … [Read more...] about PPC News Roundup for Friday 7/24/2009
PPC News Roundup for Friday 7/17/2009
Wonder how much you should bid on that new keyword? Over at the Yahoo search marketing blog they'll tell you which numbers actually matter when determining your keyword bid. They go into cost-per-lead, return on advertising spend and profit. Brad Geddes talks about the new Google trademark policy and find Google is actually following their own rules. Brad goes over the new … [Read more...] about PPC News Roundup for Friday 7/17/2009
10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. But website design and … [Read more...] about 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
PPC News Roundup for Friday 7/10/2009
Semgeek posted about the possibility of PPC Ads in Movie Theatres. At first I thought how do you "Pay per Click" in a movie theatre? OK, so they don't mean actual PPC, but the post does have interesting things to say about geo-targeting and marketing in general. Still think you can make thousands of dollars a week working from home for Google? Hate to break it to you, but it's … [Read more...] about PPC News Roundup for Friday 7/10/2009
Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes
It seems as though Quality Score has fallen off the blog bandwagon here lately, but I’m here to say that the Quality Score and the Quality Index is still here and more important than ever. One big problem that I have seen in many new accounts that have either transitioned from other search marketing agencies or in-house employees is the inability to accurately determine when … [Read more...] about Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes
Separating Match Types in AdWords: A Follow Up Post
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns). As I mentioned previously, for robust accounts with optimized campaign structures, separating your match types for your … [Read more...] about Separating Match Types in AdWords: A Follow Up Post
Our Greatest Hits for June 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from June. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! If you're not using competitive keyword research tools to learn about your competitors' keywords, you may be missing … [Read more...] about Our Greatest Hits for June 2009
