This is a special guest blog post from Kerstin Baker-Ash. Kerstin has worked in search engine marketing for six years across agency and in-house roles. A native of Toronto, Canada, she has experienced the inevitable pants versus trousers embarrassment since moving to the United Kingdom. Kerstin uses her multilingual background to manage cross-market campaigns for clients in … [Read more...] about Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
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PPC News Roundup for April 17, 2009
Happy Friday everyone! I'm going to be out of town next week, but I'm sure another member of the PPC Hero team will take my stead and provide everyone with another glorious weekly roundup. Since I'm here now, let's get to this week's news, featuring lots more on landing pages. We begin this week with some AdWords and Analytics tips from the Inside AdWords blog. Since this is … [Read more...] about PPC News Roundup for April 17, 2009
New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as well as the Ad Group, Keywords, Ads, Settings and Networks tabs. The first thing I like is how you can click the arrow on the tab and get a drop down menu … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Bonus! Business.com Adds Conversion Tracking
For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I'm a fan of Business.com's Feature Listings (big word for PPC) and was just a little excited when I happened upon this news in their help section. Because of Business.com's unique B2B marketplace, this … [Read more...] about Bonus! Business.com Adds Conversion Tracking
PPC News Roundup for April 10, 2009
Happy Friday readers! Take a moment to sit back and read up on the latest in the world of PPC. As per usual, there's a lot going on, so read on! Some of you may have seen this in your AdWords reporting already - New conversion metrics. It caught us a little off guard yesterday. These new metrics allow you to track multiple conversions that stem from a single click. Cool … [Read more...] about PPC News Roundup for April 10, 2009
New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
A few months ago our Adwords reps told us about a new Adwords interface they're testing out and wanted to know if we would like to be a part of the beta. Of course we said yes, and today I'll show you what's different, how it works, and what I think is better or worse compared to the old interface. This is only part 1, so stay tuned next week for Part 2! Be sure to click on … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
When Are Conversions Attributed to Your PPC Campaigns?
During our last blog series we discussed using the ad scheduling feature within Google AdWords to save time and money when managing a PPC campaign. That article sparked a few questions in regards to when a conversion is attributed within AdWords. In the previous post, we provided tactics for using the ad scheduling feature to automatically just your keyword bids, or completely … [Read more...] about When Are Conversions Attributed to Your PPC Campaigns?
PPC News Roundup for April 3, 2009
I hope you all enjoyed or at least survived the tomfoolery that permeates the interwebs every April 1st. I found most of the jokes to be fairly weak, but I did enjoy reddits "redesign", aka "reddigg". There were some other good ones, but I don't really care to remember them. Aprils a good month, so I thought I would give it props with another dosage of the weekly PPC news … [Read more...] about PPC News Roundup for April 3, 2009
Our Greatest Hits for March, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! The Google Quality Score in an enigma wrapped in a riddle tucked neatly inside question. Actually, it's not that … [Read more...] about Our Greatest Hits for March, 2009
Enhance Your AdWords Content Network Performance By Trimming the Fat
Recently, I wrote an article on using the placement performance report within Google AdWords (and Amber recently wrote an article on trimming fat!). As a result of this article, there was a bit of discussion in regards to how granular the site exclusion tool can remove under performing websites from your campaign. I thought I would write a follow-up on this topic to discuss the … [Read more...] about Enhance Your AdWords Content Network Performance By Trimming the Fat
PPC Hero Answers: My Ads Aren’t Showing?
Question: My campaign has been up for three days with payment information submitted but i have received 0 impressions and 0 clicks. My ads aren't showing!?! When I click on the magnifying glass for certain keywords, the quality score is good (8/10). For one keyword, it says this keyword is not triggering our ad because the daily budget has already been exhausted. How can that … [Read more...] about PPC Hero Answers: My Ads Aren’t Showing?
New Tool in AdWords That Tells You Which Keywords Are Inactive
I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right of that which says, ‘Diagnose Keywords – New!’ I asked my AdWords Rep if indeed this tool is new, and she said it is, and it’s gradually rolling out for select … [Read more...] about New Tool in AdWords That Tells You Which Keywords Are Inactive
