Google Adwords clicks are actually accurate? According to the Inside Adwords blog theMedia Rating Council has accredited Adwords in regards to their click measurement systems. I didn't even know there was a Media Rating Council! They say Google's click measurement technology meets the industry standards for counting interactive advertising clicks and that it's processes … [Read more...] about PPC News Roundup for Thursday 7/02/2009
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Break Out Your Yahoo Sponsored and Content Keywords with the Touch of a Button
There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps. Breaking out your sponsored search tactic from the content network in two separate ad groups helps you manage your bids better since they're more organized and it allows you to create … [Read more...] about Break Out Your Yahoo Sponsored and Content Keywords with the Touch of a Button
Separating Your Matches Types into Different Campaigns is a Bad Idea
We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I've now seen this a couple times, I think this campaign structure is worth commenting upon and discussing why it's a bad idea. First, let's explore the … [Read more...] about Separating Your Matches Types into Different Campaigns is a Bad Idea
PPC News Roundup for Friday 6/26/2009
If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for a minimum of $30/day. Read Yahoo’s take on why you would want to run them, and how to get started. Hey! Apparently this has confused a … [Read more...] about PPC News Roundup for Friday 6/26/2009
Yahoo’s New Display Advertising – See How It Works
On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo's display advertising program is identical to Google with a few twists. You can target your display ads geographically, demographically, and within specific content network placements. The funny thing about Yahoo's new display advertising is that it's not connected to your Yahoo … [Read more...] about Yahoo’s New Display Advertising – See How It Works
What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website
You should think of this article as a "what to expect when you're expecting" in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign. Okay, I'll just say it: you may break your PPC account. However, I want to discuss why making a global change to your PPC account is a big deal; … [Read more...] about What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website
PPC News Roundup for June 16, 2009
Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff. Have you seen the new AdWords bid simulator? It's not widely available yet but you should check your account to see if you qualify! If you do have access, Portent … [Read more...] about PPC News Roundup for June 16, 2009
Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
The Google Content Network can be a great source of ROI, but it can also represent a great risk. The potential for great performance – and the potential for wasted budget – both come as a result of the network’s sheer scope. With such a wide variety of sites available for advertising, marketers can get great reach. But with that reach, of course, comes great potential for … [Read more...] about Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
PPC Blog News Roundup for Friday 6/12/2009
Who said PPC isn’t good for branding? A study from eMarketer found that Senior-level Marketing Executives don’t see PPC as a good branding initiative. This response from Post-Click Marketing proves that you throw away a lot of money if you don’t consider branding through PPC campaigns. Anyone seen the Opportunities tab in Google AdWords? The folks over at the AdWords … [Read more...] about PPC Blog News Roundup for Friday 6/12/2009
A New Way to Find & Add Negative Keywords in Adwords
There is a new feature that is somewhat-hidden within the new Google AdWords interface that I want to bring to your attention. Now, you can essentially run a search query report at the ad group level without actually running a full-blown search query report to find additional keywords or negative keywords. Just a refresher for some, negative keywords are keywords you can add … [Read more...] about A New Way to Find & Add Negative Keywords in Adwords
PPC News Roundup for June 5, 2009
Do you have the latest version of AdWords Editor? They say that version 7.5.1 slices, dices and jubilees! It gets stains out of your carpet, mows the lawn and delivers the pizza! Just kidding. There are some new additions that will be very helpful such as CSV importing and additional keyword opportunity tools. Have you been keeping an eye on your trademark keywords … [Read more...] about PPC News Roundup for June 5, 2009
First Glance: How Pay-Per-Click Marketers Should React to Bing
I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a search marketer, that’s not my worry. As a search marketer, I’m only worried about campaign impact. And, as far as I can tell, campaign impact can only happen if people are searching (or is … [Read more...] about First Glance: How Pay-Per-Click Marketers Should React to Bing
