The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from May. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Too busy, overwhelmed, or (gasp) unmotivated to continually manage & improve your PPC accounts to ensure their … [Read more...] about Our Greatest Hits for May 2009
Search Results for: google
An Easy Way to Increase Your Click-Through Rates, Quality of Traffic and Conversions
What I've always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn't include writing new ads, testing ads, changing keywords or running any search query reports. (Although those are very good ways to increase your click-through … [Read more...] about An Easy Way to Increase Your Click-Through Rates, Quality of Traffic and Conversions
5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
There are more than five things you should know about Yahoo's search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your account wisely. Unfortunately, a number of these items are a result of shortcomings within Yahoo's platform. Let's face it: their interface … [Read more...] about 5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
I'm not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are "too busy" to improve your PPC campaigns. Either out of apathy, stress or maybe you just don't know any better - many of you are neglecting PPC and are suffering the consequences. How do … [Read more...] about Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
PPC Blog News Roundup for May 22, 2009
This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com within the U.S. and takes effect around June 15th. Gordon Choi has crafted a good introduction to the Google … [Read more...] about PPC Blog News Roundup for May 22, 2009
Microsoft Unleashes a Round of Spring Updates for adCenter
Early this morning, the adCenter blog published 5 posts detailing all of the changes they've pushed live as part of their Spring 2009 Upgrade. Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature every other day, the folks at adCenter prefer a mega-upgrade instead. Guess that adds to the excitement. While there's … [Read more...] about Microsoft Unleashes a Round of Spring Updates for adCenter
PPC News Roundup for May 15, 2009
Dearest PPC Hero readers, my apologies for not getting the weekly roundup goodness to you sooner today. It's been pretty hectic 'round these parts. I guess I should also probably mention that this is my last day as a member of the PPC Hero team. I finished Grad School last week (HOORAH!!), and the time has come for me to move westward. It's been a pleasure working with the … [Read more...] about PPC News Roundup for May 15, 2009
PPC News Roundup for May 8, 2009
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other new features! YSM is integrating the favicon into their search results. Now, if someone searches for … [Read more...] about PPC News Roundup for May 8, 2009
Where Do Your PPC Ads Work Best? Find Out! Improve Your Geo-Targeted Performance With These Reports
As part of our local PPC blog series, today I'd like to discuss geographic performance reporting. Running the proper reports within Google AdWords and Google Analytics can pave the way to geo-targeted success! You may already know where you locally targeted PPC ads should appear, then you're ahead of the game. But suppose you want to discover where your ads are "hot" and where … [Read more...] about Where Do Your PPC Ads Work Best? Find Out! Improve Your Geo-Targeted Performance With These Reports
8 Geo-Targeting Dos and Don’ts You Need to Follow
Welcome to day 2 of our week-long series on PPC geo-targeting! When navigating the expansive waters of geo-targeting with pay-per-click, there are about as many tactics to employ as there are locations to target. Choosing the right geo-targeting tactics can be a daunting task. To that end, today I'm going to share 4 Dos and 4 Don'ts to paint a very clear picture of how … [Read more...] about 8 Geo-Targeting Dos and Don’ts You Need to Follow
Our Greatest Hits for April 2009!
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from April. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! April was a month of new discoveries for the PPC Hero team. One of the most exciting for us, and our readers, was … [Read more...] about Our Greatest Hits for April 2009!
Get Found in Your Own Neighborhood! 5 Ways to Increase Your Local PPC Performance
Whether you're new to PPC or not, geo-targeting is an essential tactic to know and understand. In the next five days, we're going to dive into the why, how, where and when of geo-targeting best practices. Google and Yahoo have updated their geo- targeting tools recently, which make it easer to target local areas or certain parts of the world. So, start thinking about your … [Read more...] about Get Found in Your Own Neighborhood! 5 Ways to Increase Your Local PPC Performance
