Back! Had a great trip in Denver and Boulder, quite the beautiful area. Although, I did miss a big storm, as that came this week. I had to walk around in sunny, 70 degree weather. Woe is me. Enjoy the roundup this week. Brad Geddes gives us some good advice on how to benchmark your keyword quality scores against your competition. Make sure to note the initial quality score … [Read more...] about PPC News Roundup for March 27, 2009
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5 Ways to “Cut the Fat” Out of your PPC account AND Your Body This Spring
I've decided to write a 2-in-1 post on cutting out the fat of your ppc account, and your body if you're interested in losing weight to shape up this spring. (Disclaimer: in no way, are my tips on cutting the fat from your body literal or endorsed by the food and drug administration:) With each point on cutting out the fat in your PPC account, I'll give you one pointer on … [Read more...] about 5 Ways to “Cut the Fat” Out of your PPC account AND Your Body This Spring
Results of Our Second Tier PPC Search Engine Survey
Recently we posted a survey that asked which second tier PPC search engine has generated the best results for you. The goal of this survey was to learn if PPC managers are venturing outside the realm of the "big 3" (i.e. Google, Yahoo, MSN) and if they are, which search engines have garnered the most positive results. Without further adieu, here are the results of the survey. … [Read more...] about Results of Our Second Tier PPC Search Engine Survey
PPC News Roundup for 3/20/2009
Just in case you haven't heard, Microsoft adCenter has upgraded their conversion tracking options. Read this post to get all the details and find out how to update the tracking code on your site. The Google AdWords Agency blog announced yesterday that you can now add in display ads with coupons in them. The coupon ads are new templates that are located in the display ad … [Read more...] about PPC News Roundup for 3/20/2009
How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!
Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing this helpful AdWords tool. Utilizing your AdWords reports and your Analytics program, you may be able to determine when your ads perform best on … [Read more...] about How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!
Discover How Carefully Planned PPC Account Structures Save Time when Running Reports and Managing Campaigns
Welcome to PPC Hero's newest blog series! All week we are going to discuss ways to save time when managing PPC campaigns. For today's topic, I'll be tackling how carefully planned PPC account structures save time not only for management but also for reporting, too. Honestly, account structure is one of my all-time favorite PPC subjects. It's like a puzzle, and I love seeing … [Read more...] about Discover How Carefully Planned PPC Account Structures Save Time when Running Reports and Managing Campaigns
Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
When it comes to managing PPC accounts, there is one thing we can't seem to get enough of, and that one thing is time. There just aren't enough hours in the day to accomplish all of the tasks you need to get done! From creating detailed reports, to downloading and uploading entire campaigns, to optimizing large-scale accounts, to adjusting bids on a daily or hourly basis, all … [Read more...] about Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
PPC News Roundup for March 13, 2009
It's been an interesting week. I turned 26, which seems to be rather boring. I'm off to Denver and Boulder next week for spring break, hooray! Don't fret though, someone else will get the roundup for you. Hope you all are doing well. Here's the roundup for the week. Your ability to optimize your distribution within the Google Content Network just got more complicated. You … [Read more...] about PPC News Roundup for March 13, 2009
Never Get Bored With My PPC Tasks Checklist
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can't get the results they need to meet their goals. Just like any job out there, you can never be bored with your PPC account. There is ALWAYS something you can do to improve your performance. Below is a PPC account checklist to make sure you … [Read more...] about Never Get Bored With My PPC Tasks Checklist
How to Utilize Your Placement Performance Report to the Fullest Extent
Not long ago, the Google Content Network used to be a source of frustration for many PPC managers. This distribution channel can be difficult to master as the user intent for the Content Network is extremely different from the Search Network. However, any frustration you may have encountered with the Content Network should hopefully not end in complete desertion of this … [Read more...] about How to Utilize Your Placement Performance Report to the Fullest Extent
Yahoo! Thinks My PPC Accounts Suck
I got a good chuckle today. In 5 minutes time, I received two emails for two different accounts from Yahoo! Search Marketing this morning. The first one told me that my bids were too low, and the other reported that my ads are too low of quality. Wh-what? Yahoo! must think my PPC accounts suck! Email 1: Your Bids are Lower on Average than Most of Your Competitors Email 2: … [Read more...] about Yahoo! Thinks My PPC Accounts Suck
Which 2nd Tier PPC Search Engine Gets the Best Results? Take Our Poll!
Google, Yahoo, and MSN are the dominate PPC search engines. Okay, Google is the really the dominate search engine and Yahoo and MSN try to keep up. However, there other PPC search engines that can generate results - but with nowhere near the volume of Google (or Yahoo or MSN). We know that 2nd tier search engines have gotten a bad rap in the past, but we'd like to find out if … [Read more...] about Which 2nd Tier PPC Search Engine Gets the Best Results? Take Our Poll!
