Happy Friday everyone ... More importantly, happy May! I hope that all these April showers are over and the May flowers are upon us. That might be an Indiana saying, as I doubt if you're in Florida you've ever heard of these 'seasons'. I digress, and I move on to this weeks roundup. Writing ads can always be a challenge. What do you focus on? How do you word your messages? … [Read more...] about PPC News Round Up for May 1, 2009
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Driving Campaign Success With Advanced Ad Scheduling
With a strong, mature e-commerce campaign, you may find yourself running short of ideas on how to truly drive increased sales. Perhaps you are working through some (good) new ad creative techniques, or perhaps you have expanded your keyword list with long tail terms or less-relevant keywords (less good). Either way, situations like this are eminently satisfying – after all, … [Read more...] about Driving Campaign Success With Advanced Ad Scheduling
PPC News Round Up for April 24, 2009
How long does it take you to design a landing pages? According to Justin to Post-Click Marketing Blog, if you spend more than 7 hours designing a landing page, you're invested too much time. Once you've put that much time into a landing page, it's no longer egile and it's can be changed rapidly for testing. What can slow you down? Graphics. Lesson: make your landing pages … [Read more...] about PPC News Round Up for April 24, 2009
AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
Recently, we received a question from a reader in regards to Google AdWords' Budget Optimizer. We have not discussed this option here on the blog so I thought I'd give a description of this tool while answering our reader's question. First, let's get the basics out of the way and discuss what Budget Optimizer is, and where you can find this option within the AdWords … [Read more...] about AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
This is a special guest blog post from Kerstin Baker-Ash. Kerstin has worked in search engine marketing for six years across agency and in-house roles. A native of Toronto, Canada, she has experienced the inevitable pants versus trousers embarrassment since moving to the United Kingdom. Kerstin uses her multilingual background to manage cross-market campaigns for clients in … [Read more...] about Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
PPC News Roundup for April 17, 2009
Happy Friday everyone! I'm going to be out of town next week, but I'm sure another member of the PPC Hero team will take my stead and provide everyone with another glorious weekly roundup. Since I'm here now, let's get to this week's news, featuring lots more on landing pages. We begin this week with some AdWords and Analytics tips from the Inside AdWords blog. Since this is … [Read more...] about PPC News Roundup for April 17, 2009
New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as well as the Ad Group, Keywords, Ads, Settings and Networks tabs. The first thing I like is how you can click the arrow on the tab and get a drop down menu … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Bonus! Business.com Adds Conversion Tracking
For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I'm a fan of Business.com's Feature Listings (big word for PPC) and was just a little excited when I happened upon this news in their help section. Because of Business.com's unique B2B marketplace, this … [Read more...] about Bonus! Business.com Adds Conversion Tracking
PPC News Roundup for April 10, 2009
Happy Friday readers! Take a moment to sit back and read up on the latest in the world of PPC. As per usual, there's a lot going on, so read on! Some of you may have seen this in your AdWords reporting already - New conversion metrics. It caught us a little off guard yesterday. These new metrics allow you to track multiple conversions that stem from a single click. Cool … [Read more...] about PPC News Roundup for April 10, 2009
New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
A few months ago our Adwords reps told us about a new Adwords interface they're testing out and wanted to know if we would like to be a part of the beta. Of course we said yes, and today I'll show you what's different, how it works, and what I think is better or worse compared to the old interface. This is only part 1, so stay tuned next week for Part 2! Be sure to click on … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
When Are Conversions Attributed to Your PPC Campaigns?
During our last blog series we discussed using the ad scheduling feature within Google AdWords to save time and money when managing a PPC campaign. That article sparked a few questions in regards to when a conversion is attributed within AdWords. In the previous post, we provided tactics for using the ad scheduling feature to automatically just your keyword bids, or completely … [Read more...] about When Are Conversions Attributed to Your PPC Campaigns?
PPC News Roundup for April 3, 2009
I hope you all enjoyed or at least survived the tomfoolery that permeates the interwebs every April 1st. I found most of the jokes to be fairly weak, but I did enjoy reddits "redesign", aka "reddigg". There were some other good ones, but I don't really care to remember them. Aprils a good month, so I thought I would give it props with another dosage of the weekly PPC news … [Read more...] about PPC News Roundup for April 3, 2009
