Lovely weather. 60's. Love it. Hope your winter is showing signs of going away as well *unless of course, you like winter*. Happy Friday as well, here's the blogs for the weekly roundup. Brad Geddes gives us some advice on how to write ad texts. Basically, pay attention to what you're writing! Beware of copping out with DKI. Blend these three forms of optimization together … [Read more...] about PPC News Roundup for March 6, 2009
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New Features Rolling Out For Yahoo! Search Marketing, FINALLY!
Yahoo! is finally catching up with Google and MSN and has some new features rolling out mid-March. Here's what they are: 1. Day Parting: Yahoo! has officially opened up their targeting preferences to certain times of the day. This is the exact same concept of Google's ad scheduling. You can go in at the campaign level and select certain hours of the day that you … [Read more...] about New Features Rolling Out For Yahoo! Search Marketing, FINALLY!
How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!
Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in order to upload them into Yahoo and MSN. This is when I noticed that … [Read more...] about How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!
Our Greatest Hits for February, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Google AdWords has recently launched a new website called the Google Agency Tool Kit. This new site basically … [Read more...] about Our Greatest Hits for February, 2009
PPC News Roundup for February 27, 2009
Greetings PPC Hero readers! I got a Blackberry this week. And I love it. It really is a Crackberry. That's really all I have for you this week. Enjoy the blogs! If you use AdCenter for international campaigns (anyone?), their blog has posted some advice for you. They are pretty generic and can be applied for most of your campaigns anyways, so take a quick look. Most of you … [Read more...] about PPC News Roundup for February 27, 2009
Get All of Your AdWords PPC Tools in Place
Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit. Within the site is several tools advertisers use every day to help create and optimize their PPC accounts. Below is a list of the tools on the page with a brief description of each. Tools to Plan: Ad Planner - Create targeted media plans … [Read more...] about Get All of Your AdWords PPC Tools in Place
And Yet Another Wave of Yahoo! ‘Minimum Bid Requirements’ and Keyword Updates
This will admittedly be a short post. But I find it incredibly odd how Yahoo! has programmed their minimum bid system. In lieu of dynamically updating accounts that need attention on an as-needed basis - instead, Yahoo! rolls out massive updates to everyone at once. For a bit of perspective, with Google, your Quality Score and first-page bidding system is a living breathing … [Read more...] about And Yet Another Wave of Yahoo! ‘Minimum Bid Requirements’ and Keyword Updates
PPC News Roundup for February 20, 2009
We know that paid search was utilizied by the Obama team when was was running against John McCain. SEM Geek reviews what was accomplished by these campaigns, and what to expect for future political paid search. Yahoo! has a new "Rich Ad" platform, where you can insert videos and pictures, show your logos, and create deep links. It is currently invite only, but it is definitely … [Read more...] about PPC News Roundup for February 20, 2009
Is DMA Targeting Within AdWords the Wave of the Future?
Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!). We had no serious expectations on the topic or content. But when someone from Google speaks, you listen! The content was geared toward the target … [Read more...] about Is DMA Targeting Within AdWords the Wave of the Future?
PPC News Roundup for February 13, 2009
Happy Friday PPC geeks I don't want to jinx myself, but here goes nothing. I see perhaps a crack in winter's armor. Or at least I hope. This weather is sweet! Which is great, because I coincidentally broke my ankle last week, and hobbling / crutching around in snow doesn't sound too appealing. Back to the point of this article, here's this weeks roundup. Obviously, Google … [Read more...] about PPC News Roundup for February 13, 2009
Review Your Conversion Paths To Look For Optimization Opportunities
In order to properly optimize your conversion rate, you don't want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way to converting, and you need to understand which path is most successful. I was reviewing the goal funnels within Google Analytics for a client the other day. … [Read more...] about Review Your Conversion Paths To Look For Optimization Opportunities
What to Do When the Content Network Goes Haywire
I like Google's Content Network. We're pretty good friends. Over the past few years our relationship has grown to one of mutual respect. I set reasonable parameters and CPCs, the Content Network returns the favor with semi-to-mostly relevant traffic. Last week, this relationship turned sour. The dark underbelly of the Content Network showed itself in the form of an AWFUL … [Read more...] about What to Do When the Content Network Goes Haywire
