Google made a big announcement on Tuesday that went relatively under the radar in the PPC world. Starting immediately, the process for online merchants to become Google Trusted Stores has become much easier. What Is A Google Trusted Store? A Google Trusted Store is a direct endorsement from Google. According to the big G, for merchants to have the Google Trusted Store badge … [Read more...] about What The Google Trusted Store Announcement Means For Merchants
Search Results for: google
Use Google Analytics Custom Reports To Make Your PPC Life Easier
Do you ever get frustrated with Google Analytics reporting for not having exactly what you want? I know the feeling. You want a column for cost and for each type of goal you have set up, but these don’t come in your standard reports in the interface. Or maybe you’re just ready to step up your analytics game to the next level (and subsequently expose your inner analytics … [Read more...] about Use Google Analytics Custom Reports To Make Your PPC Life Easier
The 2015 Google Analytics Exam & What You Need To Know
In the past few months, I have provided exam guides for destroying the Advanced Display Exam, acing the Advanced Search Exam, succeeding into the Search Fundamentals Exam, and even beating the Bing Ads accreditation process. And now we’re ready for the big one: Google Analytics Individual Qualification exam, or GAIQ test. As the motherload of Google exams, the Analytics test … [Read more...] about The 2015 Google Analytics Exam & What You Need To Know
Become The Expert! New Advanced Guide To Google AdWords
After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this white paper, you will gain a greater understanding of the distinction between e-commerce and … [Read more...] about Become The Expert! New Advanced Guide To Google AdWords
How To Create Google Analytics Custom Attribution Models
It’s the time of year where advertisers are planning New Year resolutions for PPC accounts. However, if you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good. A few months back we discussed the multi-channel attribution templates available in AdWords and Google Analytics. If you’ve taken the time to understand and … [Read more...] about How To Create Google Analytics Custom Attribution Models
Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Digital analytics is entirely about discovery. As data analysts we are pursuing fresh insights we can turn into actionable business improvements. Campaign optimizations such as improving the click-through rate of your ads, or reducing cost-per-click are great places to start. Today I am going to cover a fantastic way to focus on your customers using Google Analytics … [Read more...] about Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Using Google Analytics for AdWords Conversion Tracking
Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign-ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage of the customer cycle. However, there are … [Read more...] about Using Google Analytics for AdWords Conversion Tracking
Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric
Last year, Google AdWords introduced Estimated Total Conversions giving you a more complete picture of how AdWords drives calls, in-store visits and app downloads. Majority of sales for many industries are still happening in person, roughly 95%. This, along with online activities influencing offline transactions makes it more important than ever that we understand the impact of … [Read more...] about Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric
Keep Your Eyes Focused On Non-Google Opportunities
My biggest recommendation and prediction for 2015 is to stay focused on all the other available advertising channels. We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms. What makes 2015 different from 2014? All the bigger changes that happened in 2014 are going to eventually trickle down and create change for us – the … [Read more...] about Keep Your Eyes Focused On Non-Google Opportunities
Effective Google Analytics AdWords Data Integration
A huge topic in 2014 - ‘more data’ for AdWords users has been answered by Enhanced Google Analytics! Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions. GA has added the below AdWords features integrations. I’ll be … [Read more...] about Effective Google Analytics AdWords Data Integration
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories. One of the key points of this event is to better help advertisers "with everything you need to connect to your customers" as 2015 approaches. Google states that the presentation will conclude "with an announcement you won't want to miss." Follow our … [Read more...] about Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
Google To Do Away With “Other Interests” In Display Network Targeting
Google recently announced improvements to Display Network Interest category marketing, adding more specific categories and taking away less detailed ones. Starting in 2009, Interest category marketing has connected with people across the Display Network based on their interests. Since then, new and more powerful interest-based capabilities have been added such affinity, … [Read more...] about Google To Do Away With “Other Interests” In Display Network Targeting
