Recently, I wrote an article on using the placement performance report within Google AdWords (and Amber recently wrote an article on trimming fat!). As a result of this article, there was a bit of discussion in regards to how granular the site exclusion tool can remove under performing websites from your campaign. I thought I would write a follow-up on this topic to discuss the … [Read more...] about Enhance Your AdWords Content Network Performance By Trimming the Fat
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PPC Hero Answers: My Ads Aren’t Showing?
Question: My campaign has been up for three days with payment information submitted but i have received 0 impressions and 0 clicks. My ads aren't showing!?! When I click on the magnifying glass for certain keywords, the quality score is good (8/10). For one keyword, it says this keyword is not triggering our ad because the daily budget has already been exhausted. How can that … [Read more...] about PPC Hero Answers: My Ads Aren’t Showing?
New Tool in AdWords That Tells You Which Keywords Are Inactive
I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right of that which says, ‘Diagnose Keywords – New!’ I asked my AdWords Rep if indeed this tool is new, and she said it is, and it’s gradually rolling out for select … [Read more...] about New Tool in AdWords That Tells You Which Keywords Are Inactive
PPC News Roundup for March 27, 2009
Back! Had a great trip in Denver and Boulder, quite the beautiful area. Although, I did miss a big storm, as that came this week. I had to walk around in sunny, 70 degree weather. Woe is me. Enjoy the roundup this week. Brad Geddes gives us some good advice on how to benchmark your keyword quality scores against your competition. Make sure to note the initial quality score … [Read more...] about PPC News Roundup for March 27, 2009
5 Ways to “Cut the Fat” Out of your PPC account AND Your Body This Spring
I've decided to write a 2-in-1 post on cutting out the fat of your ppc account, and your body if you're interested in losing weight to shape up this spring. (Disclaimer: in no way, are my tips on cutting the fat from your body literal or endorsed by the food and drug administration:) With each point on cutting out the fat in your PPC account, I'll give you one pointer on … [Read more...] about 5 Ways to “Cut the Fat” Out of your PPC account AND Your Body This Spring
Results of Our Second Tier PPC Search Engine Survey
Recently we posted a survey that asked which second tier PPC search engine has generated the best results for you. The goal of this survey was to learn if PPC managers are venturing outside the realm of the "big 3" (i.e. Google, Yahoo, MSN) and if they are, which search engines have garnered the most positive results. Without further adieu, here are the results of the survey. … [Read more...] about Results of Our Second Tier PPC Search Engine Survey
PPC News Roundup for 3/20/2009
Just in case you haven't heard, Microsoft adCenter has upgraded their conversion tracking options. Read this post to get all the details and find out how to update the tracking code on your site. The Google AdWords Agency blog announced yesterday that you can now add in display ads with coupons in them. The coupon ads are new templates that are located in the display ad … [Read more...] about PPC News Roundup for 3/20/2009
How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!
Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing this helpful AdWords tool. Utilizing your AdWords reports and your Analytics program, you may be able to determine when your ads perform best on … [Read more...] about How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!
Discover How Carefully Planned PPC Account Structures Save Time when Running Reports and Managing Campaigns
Welcome to PPC Hero's newest blog series! All week we are going to discuss ways to save time when managing PPC campaigns. For today's topic, I'll be tackling how carefully planned PPC account structures save time not only for management but also for reporting, too. Honestly, account structure is one of my all-time favorite PPC subjects. It's like a puzzle, and I love seeing … [Read more...] about Discover How Carefully Planned PPC Account Structures Save Time when Running Reports and Managing Campaigns
Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
When it comes to managing PPC accounts, there is one thing we can't seem to get enough of, and that one thing is time. There just aren't enough hours in the day to accomplish all of the tasks you need to get done! From creating detailed reports, to downloading and uploading entire campaigns, to optimizing large-scale accounts, to adjusting bids on a daily or hourly basis, all … [Read more...] about Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
PPC News Roundup for March 13, 2009
It's been an interesting week. I turned 26, which seems to be rather boring. I'm off to Denver and Boulder next week for spring break, hooray! Don't fret though, someone else will get the roundup for you. Hope you all are doing well. Here's the roundup for the week. Your ability to optimize your distribution within the Google Content Network just got more complicated. You … [Read more...] about PPC News Roundup for March 13, 2009
Never Get Bored With My PPC Tasks Checklist
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can't get the results they need to meet their goals. Just like any job out there, you can never be bored with your PPC account. There is ALWAYS something you can do to improve your performance. Below is a PPC account checklist to make sure you … [Read more...] about Never Get Bored With My PPC Tasks Checklist
