Not long ago, the Google Content Network used to be a source of frustration for many PPC managers. This distribution channel can be difficult to master as the user intent for the Content Network is extremely different from the Search Network. However, any frustration you may have encountered with the Content Network should hopefully not end in complete desertion of this … [Read more...] about How to Utilize Your Placement Performance Report to the Fullest Extent
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Yahoo! Thinks My PPC Accounts Suck
I got a good chuckle today. In 5 minutes time, I received two emails for two different accounts from Yahoo! Search Marketing this morning. The first one told me that my bids were too low, and the other reported that my ads are too low of quality. Wh-what? Yahoo! must think my PPC accounts suck! Email 1: Your Bids are Lower on Average than Most of Your Competitors Email 2: … [Read more...] about Yahoo! Thinks My PPC Accounts Suck
Which 2nd Tier PPC Search Engine Gets the Best Results? Take Our Poll!
Google, Yahoo, and MSN are the dominate PPC search engines. Okay, Google is the really the dominate search engine and Yahoo and MSN try to keep up. However, there other PPC search engines that can generate results - but with nowhere near the volume of Google (or Yahoo or MSN). We know that 2nd tier search engines have gotten a bad rap in the past, but we'd like to find out if … [Read more...] about Which 2nd Tier PPC Search Engine Gets the Best Results? Take Our Poll!
PPC News Roundup for March 6, 2009
Lovely weather. 60's. Love it. Hope your winter is showing signs of going away as well *unless of course, you like winter*. Happy Friday as well, here's the blogs for the weekly roundup. Brad Geddes gives us some advice on how to write ad texts. Basically, pay attention to what you're writing! Beware of copping out with DKI. Blend these three forms of optimization together … [Read more...] about PPC News Roundup for March 6, 2009
New Features Rolling Out For Yahoo! Search Marketing, FINALLY!
Yahoo! is finally catching up with Google and MSN and has some new features rolling out mid-March. Here's what they are: 1. Day Parting: Yahoo! has officially opened up their targeting preferences to certain times of the day. This is the exact same concept of Google's ad scheduling. You can go in at the campaign level and select certain hours of the day that you … [Read more...] about New Features Rolling Out For Yahoo! Search Marketing, FINALLY!
How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!
Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in order to upload them into Yahoo and MSN. This is when I noticed that … [Read more...] about How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!
Our Greatest Hits for February, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Google AdWords has recently launched a new website called the Google Agency Tool Kit. This new site basically … [Read more...] about Our Greatest Hits for February, 2009
PPC News Roundup for February 27, 2009
Greetings PPC Hero readers! I got a Blackberry this week. And I love it. It really is a Crackberry. That's really all I have for you this week. Enjoy the blogs! If you use AdCenter for international campaigns (anyone?), their blog has posted some advice for you. They are pretty generic and can be applied for most of your campaigns anyways, so take a quick look. Most of you … [Read more...] about PPC News Roundup for February 27, 2009
Get All of Your AdWords PPC Tools in Place
Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit. Within the site is several tools advertisers use every day to help create and optimize their PPC accounts. Below is a list of the tools on the page with a brief description of each. Tools to Plan: Ad Planner - Create targeted media plans … [Read more...] about Get All of Your AdWords PPC Tools in Place
And Yet Another Wave of Yahoo! ‘Minimum Bid Requirements’ and Keyword Updates
This will admittedly be a short post. But I find it incredibly odd how Yahoo! has programmed their minimum bid system. In lieu of dynamically updating accounts that need attention on an as-needed basis - instead, Yahoo! rolls out massive updates to everyone at once. For a bit of perspective, with Google, your Quality Score and first-page bidding system is a living breathing … [Read more...] about And Yet Another Wave of Yahoo! ‘Minimum Bid Requirements’ and Keyword Updates
PPC News Roundup for February 20, 2009
We know that paid search was utilizied by the Obama team when was was running against John McCain. SEM Geek reviews what was accomplished by these campaigns, and what to expect for future political paid search. Yahoo! has a new "Rich Ad" platform, where you can insert videos and pictures, show your logos, and create deep links. It is currently invite only, but it is definitely … [Read more...] about PPC News Roundup for February 20, 2009
Is DMA Targeting Within AdWords the Wave of the Future?
Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!). We had no serious expectations on the topic or content. But when someone from Google speaks, you listen! The content was geared toward the target … [Read more...] about Is DMA Targeting Within AdWords the Wave of the Future?
