According to Google, advertisers are only allowed to have one domain name per ad group in their ad texts. You may no longer have multiple domain names for each ad text in your ad groups. Advertisers today are allowed have an ad group with multiple domain names in each ad which include multiple display and destination urls. For example, currently in my shoes ad group I CAN … [Read more...] about Adwords Makes Yet Another Change to the Display URL Policy
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5 Ways to Build and Expand Your Negative Keyword Lists Today
It's no lie, a lot of PPC bloggers talk about how to build and expand your negative keyword lists. But I've been ruminating on negative keyword list expansion here lately, and you know what? It never hurts to have a gentle reminder or refresher course now and then! Negative keywords are an integral part of your pay-per-click strategy (or at least they should be), and it's … [Read more...] about 5 Ways to Build and Expand Your Negative Keyword Lists Today
PPC News Roundup for January 23, 2009
This week's roundup brings us some adieu about Match Types. Some discussion within the PPC community has lead to differing views about how they should be incorporated into your accounts. Does the state of the economy result in dirty PPC strategies? Should you still go for head keywords? SEM Geek gives their take, emphasizing the need to nurture and protect your brand. … [Read more...] about PPC News Roundup for January 23, 2009
PPC News Roundup for January 16, 2009
Happy Friday everyone! We're having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of hot coffee and enjoy this week's blog roundup. I definitely take AdWords functionality for granted when compared to Yahoo!, or even worse, AdCenter. AdCenter … [Read more...] about PPC News Roundup for January 16, 2009
Yahoo Shuts Down Their Content Network in Europe
Today we received an announcement from Yahoo UK that they will be discontinuing their Content Match product in Europe. If you are running ads within a European-targeted Yahoo account, your campaigns will be effected. Just for clarity sakes, I will sample directly from the Yahoo notification: "As a valued client we are writing to give you advance notice of the closure of our … [Read more...] about Yahoo Shuts Down Their Content Network in Europe
Your AdWords Advertisements May Not Be Displaying When You Think They Are
As your Google AdWords campaign matures, you will be able to determine which days of the week, and what time of day, generates the best results, and you can manage your campaign settings accordingly. By utilizing Ad Scheduling within AdWords you can control when your ad appears by hour and by day. This a very helpful tool to further optimize your campaigns. But if you don't … [Read more...] about Your AdWords Advertisements May Not Be Displaying When You Think They Are
Just in Case You Haven’t Heard Lately, PPC Account Structure is Still Important
Here at PPC Hero headquarters, we're in the throes of training a new employee. At the tippity-top of the training agenda, right next to Search Engines 101, is a lesson on PPC account structure. Around here, account structure optimization is really that important. While I drew my less than adequate flow charts on the white board, it occurred to me that there are many reasons … [Read more...] about Just in Case You Haven’t Heard Lately, PPC Account Structure is Still Important
How Do You Anticipate PPC Traffic Changes if You Have No Account History?
Today, I am jealous. Why is that you ask? Brad Geddes wrote a great article at Search Engine Land today – one that I should've written. (Just kidding!) Seriously though, Brad's article touches on one of the best PPC tools around – PLANNING. He thoroughly explains how to review historical data to determine when your PPC account experiences performance spikes (be they … [Read more...] about How Do You Anticipate PPC Traffic Changes if You Have No Account History?
6 Ways Diagnose a Problem Within Your PPC Account
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you're not sure exactly why. In this post I'll show you a few ways you can drill down and figure out mysterious problems within your PPC account. Keep a log: My first recommendation before you even begin managing PPC … [Read more...] about 6 Ways Diagnose a Problem Within Your PPC Account
Our Greatest Hits for December!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! It’s been an on-going question since the Google Quality Score took place: Do conversion rates effect your … [Read more...] about Our Greatest Hits for December!
Maximize Your International PPC Exposure in Microsoft adCenter
One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren't as advanced. Yahoo! forces you to open a new account for each location you're targeting – which can thankfully be placed under a single master account … [Read more...] about Maximize Your International PPC Exposure in Microsoft adCenter
Blog News Roundup for December 26th
From the Adwords Agency Blog, Quality Score fact of the day states that a few bad performance days from testing is not going to kill your quality score. In fact Google recommends you test your ads and landing pages to see what's working and what's not. As long as you delete the non-performers you'll be okay. Search Engine Journal has an interesting post on ways clients can … [Read more...] about Blog News Roundup for December 26th
