Welcome to PPC Hero's newest blog series! All week we are going to discuss ways to save time when managing PPC campaigns. For today's topic, I'll be tackling how carefully planned PPC account structures save time not only for management but also for reporting, too. Honestly, account structure is one of my all-time favorite PPC subjects. It's like a puzzle, and I love seeing … [Read more...] about Discover How Carefully Planned PPC Account Structures Save Time when Running Reports and Managing Campaigns
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Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
When it comes to managing PPC accounts, there is one thing we can't seem to get enough of, and that one thing is time. There just aren't enough hours in the day to accomplish all of the tasks you need to get done! From creating detailed reports, to downloading and uploading entire campaigns, to optimizing large-scale accounts, to adjusting bids on a daily or hourly basis, all … [Read more...] about Work Smarter, Not Harder! 6 Ways to Save Time When Managing PPC
PPC News Roundup for March 13, 2009
It's been an interesting week. I turned 26, which seems to be rather boring. I'm off to Denver and Boulder next week for spring break, hooray! Don't fret though, someone else will get the roundup for you. Hope you all are doing well. Here's the roundup for the week. Your ability to optimize your distribution within the Google Content Network just got more complicated. You … [Read more...] about PPC News Roundup for March 13, 2009
Never Get Bored With My PPC Tasks Checklist
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can't get the results they need to meet their goals. Just like any job out there, you can never be bored with your PPC account. There is ALWAYS something you can do to improve your performance. Below is a PPC account checklist to make sure you … [Read more...] about Never Get Bored With My PPC Tasks Checklist
How to Utilize Your Placement Performance Report to the Fullest Extent
Not long ago, the Google Content Network used to be a source of frustration for many PPC managers. This distribution channel can be difficult to master as the user intent for the Content Network is extremely different from the Search Network. However, any frustration you may have encountered with the Content Network should hopefully not end in complete desertion of this … [Read more...] about How to Utilize Your Placement Performance Report to the Fullest Extent
Yahoo! Thinks My PPC Accounts Suck
I got a good chuckle today. In 5 minutes time, I received two emails for two different accounts from Yahoo! Search Marketing this morning. The first one told me that my bids were too low, and the other reported that my ads are too low of quality. Wh-what? Yahoo! must think my PPC accounts suck! Email 1: Your Bids are Lower on Average than Most of Your Competitors Email 2: … [Read more...] about Yahoo! Thinks My PPC Accounts Suck
Which 2nd Tier PPC Search Engine Gets the Best Results? Take Our Poll!
Google, Yahoo, and MSN are the dominate PPC search engines. Okay, Google is the really the dominate search engine and Yahoo and MSN try to keep up. However, there other PPC search engines that can generate results - but with nowhere near the volume of Google (or Yahoo or MSN). We know that 2nd tier search engines have gotten a bad rap in the past, but we'd like to find out if … [Read more...] about Which 2nd Tier PPC Search Engine Gets the Best Results? Take Our Poll!
PPC News Roundup for March 6, 2009
Lovely weather. 60's. Love it. Hope your winter is showing signs of going away as well *unless of course, you like winter*. Happy Friday as well, here's the blogs for the weekly roundup. Brad Geddes gives us some advice on how to write ad texts. Basically, pay attention to what you're writing! Beware of copping out with DKI. Blend these three forms of optimization together … [Read more...] about PPC News Roundup for March 6, 2009
New Features Rolling Out For Yahoo! Search Marketing, FINALLY!
Yahoo! is finally catching up with Google and MSN and has some new features rolling out mid-March. Here's what they are: 1. Day Parting: Yahoo! has officially opened up their targeting preferences to certain times of the day. This is the exact same concept of Google's ad scheduling. You can go in at the campaign level and select certain hours of the day that you … [Read more...] about New Features Rolling Out For Yahoo! Search Marketing, FINALLY!
How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!
Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in order to upload them into Yahoo and MSN. This is when I noticed that … [Read more...] about How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!
Our Greatest Hits for February, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Google AdWords has recently launched a new website called the Google Agency Tool Kit. This new site basically … [Read more...] about Our Greatest Hits for February, 2009
PPC News Roundup for February 27, 2009
Greetings PPC Hero readers! I got a Blackberry this week. And I love it. It really is a Crackberry. That's really all I have for you this week. Enjoy the blogs! If you use AdCenter for international campaigns (anyone?), their blog has posted some advice for you. They are pretty generic and can be applied for most of your campaigns anyways, so take a quick look. Most of you … [Read more...] about PPC News Roundup for February 27, 2009
