2008 was a great year for PPC Hero! We continued to fight for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. In 2008, I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). I'd like to highlight some of our accomplishments by … [Read more...] about Our Top 10 Blog Posts for 2008!
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Yahoo Shortens Data Retention Period to 3 Months
On Wednesday Yahoo announced a new global data retention policy. Yahoo will limit its data storage period to 90 days, which is a sizable decrease from their previous 13 month policy. Yahoo is expanding this policy to apply not only to search-log data but also page views, page clicks, ad views, and ad clicks. The European Union has expressed concerns on multiple occasions over … [Read more...] about Yahoo Shortens Data Retention Period to 3 Months
PPC News Roundup for December 19th, 2008
Trying to make your PPC ad copy stand out from the crowd can be a daunting task. Shane at semvironment has written a very insightful article to help you fend off the PPC ad copy zombies. For those of you in a highly competitive PPC landscape, this is some very useful information. This post from Search Engine Land expands past PPC, but it's a good end-of-the-year check list … [Read more...] about PPC News Roundup for December 19th, 2008
Interview with Tim Ash – Author of Landing Page Optimization
Think you know how to test landing pages? Put your knowledge to the test and see if you're on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and President of Sitetuners.com. Tim is an entrepreneur, internet marketing leader and co-founder of several internet related start-ups. Currently Tim is the … [Read more...] about Interview with Tim Ash – Author of Landing Page Optimization
A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
Two things happened today that dictated the content of this blog post. First of all, the AdWords blog posted this "Quick Tip" on using keyword match types on negative keywords. Good idea, but not enough info. And then secondly, I had a client call asking a question about Embedded Match (specifically negative Exact Match) that I was more than happy to answer. There's nothing … [Read more...] about A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
PPC News Roundup for December 12th, 2008
The holiday season is quickly approaching. As I am still in Grad School (done in May, whew!), I have the pleasure of taking a two week break to visit my family and vacation. I hope the rest of you enjoy the holidays as well. Here's the roundup for this week. Scott Brinker over at the Post-Click Marketing blog has written a very interesting article on search marketing … [Read more...] about PPC News Roundup for December 12th, 2008
Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
Managing a pay-per-click account long term is an interesting task, to say the least. Looking at the same account structure day in, day out and pulling the same reports each week takes its toll on the unsuspecting PPC manager. Without a supportive team or careful planning, it is pretty easy to get stuck in a rut! Sometimes that means you adopt a "set it and forget it" … [Read more...] about Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
PPC News Roundup for December 5th, 2008
We have some helpful videos this week to spice up your life, as well as much adieu about Quality Score. I guess there's always adieu about Quality Score ... Anyways, read on. If you want to stay on top of the recent improvements to the calculation of Quality Score and what they mean for your clients, be sure to check out this post from Google. For all of those advertisers … [Read more...] about PPC News Roundup for December 5th, 2008
Vertical PPC Search Engines and User Intent
Here at PPC Hero, we generally talk about the Googles, Yahoos and MSNs of the world. With good reason too, that's where the bulk of traffic is and where you should spend most of your time. However, sometimes it makes sense to break out and try 2nd/3rd tier search engines – or better yet – vertical search engines. It all comes down to search intent. Over the past few years … [Read more...] about Vertical PPC Search Engines and User Intent
Our Greatest Hits for November!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Want to discover what aspects of the Google AdWords Quality Score are holding back your keywords? Learn how to … [Read more...] about Our Greatest Hits for November!
PPC News Roundup for November 28th, 2008
I hope everyone is enjoying their turkey day break! Knock out that food coma from yesterday with a little Brain Age - PPC Hero style. Gobble Gobble! Jeremy Mayes at PPC Discussions has been keeping track of every AdWords ad he's clicked on over the past 60 days. After 100 clicks, he's realized that 110 of them landed on a dead (404 error) page! Simply amazing. Note to … [Read more...] about PPC News Roundup for November 28th, 2008
Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account?
We are doing some catch up with our reader submitted questions so today we are posting another "Ask PPC Hero" article! Recently, we received a question from Shweta, and here is what they asked: "If I keep bad performing campaigns and good performing campaigns in a single account, will they affect each other in any ways?" Good question! In a nutshell; yes, a poor performing … [Read more...] about Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account?
