Happy Friday PPC geeks I don't want to jinx myself, but here goes nothing. I see perhaps a crack in winter's armor. Or at least I hope. This weather is sweet! Which is great, because I coincidentally broke my ankle last week, and hobbling / crutching around in snow doesn't sound too appealing. Back to the point of this article, here's this weeks roundup. Obviously, Google … [Read more...] about PPC News Roundup for February 13, 2009
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Review Your Conversion Paths To Look For Optimization Opportunities
In order to properly optimize your conversion rate, you don't want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way to converting, and you need to understand which path is most successful. I was reviewing the goal funnels within Google Analytics for a client the other day. … [Read more...] about Review Your Conversion Paths To Look For Optimization Opportunities
What to Do When the Content Network Goes Haywire
I like Google's Content Network. We're pretty good friends. Over the past few years our relationship has grown to one of mutual respect. I set reasonable parameters and CPCs, the Content Network returns the favor with semi-to-mostly relevant traffic. Last week, this relationship turned sour. The dark underbelly of the Content Network showed itself in the form of an AWFUL … [Read more...] about What to Do When the Content Network Goes Haywire
Know the How, When, Why of AdWords Conversion Optimizer
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I only recently realized that Google’s conversion optimizer had lowered its requirement on the search network to 30 … [Read more...] about Know the How, When, Why of AdWords Conversion Optimizer
How To Track Phone Calls Generated From Your Landing Page
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! Unfortunately for us search engine marketers, not all retailers take advantage of the e-commerce technology available … [Read more...] about How To Track Phone Calls Generated From Your Landing Page
PPC News Roundup for February 6, 2009
Happy Friday everyone! I’m taking a road trip up to Chicago this weekend to catch up with a bunch of old college buddies. I’m pretty excited … Plus, it’s not going to be -3 degrees outside, at least not for the foreseeable future. Here is this week’s roundup. Gordon Choi offers up some tips for 2009 SEM. Short and sweet, focusing on PPC. And don't we all love PPC? Watco? … [Read more...] about PPC News Roundup for February 6, 2009
How and When Mom and Pop Businesses Should Use PPC
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! Mom and Pop businesses are usually localized to small geographic area and have tiny operating budgets. Local marketing … [Read more...] about How and When Mom and Pop Businesses Should Use PPC
Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! One of the reasons I love reading PPC Hero is that it’s written by people who actually create, manage and report on … [Read more...] about Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks
Take the Mystery Out of PPC Budgeting
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! The hardest part of every advertising campaign is determining how much to spend. There are numerous variables to work … [Read more...] about Take the Mystery Out of PPC Budgeting
Discovering Keywords On the Cheap
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I love log files, analytics, and looking in your own backyard for PPC keyword strategies. I think your own site's … [Read more...] about Discovering Keywords On the Cheap
Our Greatest Hits for January!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! There are plenty of rules within google Adwords outlining the policy of advertising trademarked names in your ad … [Read more...] about Our Greatest Hits for January!
How To Write and Effectively Test Your PPC Ad Texts
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! How are you going to figure out what is the best PPC ad/creative in your campaign, if you haven’t identified the … [Read more...] about How To Write and Effectively Test Your PPC Ad Texts
