The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! As part of our series on landing pages, John wrote about 5 landing page changes that build authority and boost … [Read more...] about Our Greatest Hits for September!
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Receive the latest PPC Hero articles via your favorite RSS Feed! Here are a few comments from PPC Hero readers! "I just wanted to drop you a line and say thanks for all the useful information. I run ppc campaigns (among pretty much all other marketing responsibilities) for a trading card and sports memorabilia company. … [Read more...] about RSS Feeds
What Not to Do When Managing PPC Campaigns
A few weeks ago I read a short and sweet article from the Yahoo! Search Marketing Blog about "what not to do" with your PPC account. They covered some of the basics like not bidding on keywords for which your site doesn't have content for, don't write misleading ad copy, don't submit irrelevant landing page URLs and on top of all of that - don't send your PPC traffic to low … [Read more...] about What Not to Do When Managing PPC Campaigns
Using Dynamic Keyword Insertion Properly Is An Art Form
Each of the major search engines offers an ad text tool called "dynamic keyword insertion." Keyword insertion is an advanced feature that helps you create more relevant ad texts by automatically inserting a user's search query term into your ad. This tool can be extremely helpful when used properly. However, there is an art form to using dynamic keyword insertion successfully … [Read more...] about Using Dynamic Keyword Insertion Properly Is An Art Form
PPC News Roundup for September 24, 2008
Need a refresher on MSN's dynamic text insertion process? Today's your lucky day. The adCenter blog walks you through the process and purpose of utilizing keyword insertion and dynamic insertion with {parem} functions. It's the worst sound in the PPC world - the "Google slap." MindValley Labs does a great job of breaking down the 4 primary causes of the Google slap and … [Read more...] about PPC News Roundup for September 24, 2008
PPC Hero Landing Page Critique Podcast: 411taxrelief.com
We thought we would wrap up our landing page optimization series by posting a brand new landing page critique podcast! The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d like to submit your landing page for our podcast series, you can read the details on how to submit right here. Today, we are … [Read more...] about PPC Hero Landing Page Critique Podcast: 411taxrelief.com
Masters of Business Online – Internet Marketing Event
Masters of Business Online is hosting its second annual event on October 14! We're announcing it here on PPC Hero because 1) if you're in Indiana, this is a must-attend event for anyone even remotely serious about Internet marketing and 2) our president and CEO, Pat East, is speaking on search engine optimization (yes, the folks at PPC Hero know more than just PPC!). "MBO" is … [Read more...] about Masters of Business Online – Internet Marketing Event
Your Keywords Are No Longer “Inactive for Search”
Since the implementation of the Google Quality Score back in July of 2005, Google has received a lot of feedback regarding Quality Score. From this feedback over the past years Google has decided to make a noteworthy change to their Quality Score system. The big change is that keywords are no longer ‘inactive for search' and require a minimum bid to become active again. Now … [Read more...] about Your Keywords Are No Longer “Inactive for Search”
PPC News Roundup for September 17, 2008
Over on Search Engine Land Brad Geddes has written a good post on the top three search engine payment options for PPC. We think it's good for people to read over this and to learn their options on how they should pay their PPC bills. Brad talks about the levels of risk for each payment option but also goes into the rewards details. A lot of people don't know about invoicing and … [Read more...] about PPC News Roundup for September 17, 2008
Book Give Away Follow Up: Thanks To Everyone!
We'd like to thank everyone who has responded to our book give away. The response was overwhelming! In fact, we gave away all 25 copies of Always Be Testing in about the first 5 hours. So, the kind folks at the Google Website Optimizer Blog kindly increased the number of free books to a total of 50 copies! And they are all gone! Again, we would like to thank Google Website … [Read more...] about Book Give Away Follow Up: Thanks To Everyone!
Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today's topic, think of a landing page's design and layout as the pieces of bread that keep the juicy calls-to-action, headlines and body content together for your customers to devour (landing page sandwich, yummy). The goal of … [Read more...] about Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon. The kind folks over at the Google Website Optimizer Blog dropped us a line to say that they are looking forward to this week's blog series on landing pages. In fact, they would like to offer some additional information on landing page testing as … [Read more...] about Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
