As your Google AdWords campaign matures, you will be able to determine which days of the week, and what time of day, generates the best results, and you can manage your campaign settings accordingly. By utilizing Ad Scheduling within AdWords you can control when your ad appears by hour and by day. This a very helpful tool to further optimize your campaigns. But if you don't … [Read more...] about Your AdWords Advertisements May Not Be Displaying When You Think They Are
Search Results for: google
Just in Case You Haven’t Heard Lately, PPC Account Structure is Still Important
Here at PPC Hero headquarters, we're in the throes of training a new employee. At the tippity-top of the training agenda, right next to Search Engines 101, is a lesson on PPC account structure. Around here, account structure optimization is really that important. While I drew my less than adequate flow charts on the white board, it occurred to me that there are many reasons … [Read more...] about Just in Case You Haven’t Heard Lately, PPC Account Structure is Still Important
How Do You Anticipate PPC Traffic Changes if You Have No Account History?
Today, I am jealous. Why is that you ask? Brad Geddes wrote a great article at Search Engine Land today – one that I should've written. (Just kidding!) Seriously though, Brad's article touches on one of the best PPC tools around – PLANNING. He thoroughly explains how to review historical data to determine when your PPC account experiences performance spikes (be they … [Read more...] about How Do You Anticipate PPC Traffic Changes if You Have No Account History?
6 Ways Diagnose a Problem Within Your PPC Account
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you're not sure exactly why. In this post I'll show you a few ways you can drill down and figure out mysterious problems within your PPC account. Keep a log: My first recommendation before you even begin managing PPC … [Read more...] about 6 Ways Diagnose a Problem Within Your PPC Account
Our Greatest Hits for December!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! It’s been an on-going question since the Google Quality Score took place: Do conversion rates effect your … [Read more...] about Our Greatest Hits for December!
Maximize Your International PPC Exposure in Microsoft adCenter
One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren't as advanced. Yahoo! forces you to open a new account for each location you're targeting – which can thankfully be placed under a single master account … [Read more...] about Maximize Your International PPC Exposure in Microsoft adCenter
Blog News Roundup for December 26th
From the Adwords Agency Blog, Quality Score fact of the day states that a few bad performance days from testing is not going to kill your quality score. In fact Google recommends you test your ads and landing pages to see what's working and what's not. As long as you delete the non-performers you'll be okay. Search Engine Journal has an interesting post on ways clients can … [Read more...] about Blog News Roundup for December 26th
Our Top 10 Blog Posts for 2008!
2008 was a great year for PPC Hero! We continued to fight for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. In 2008, I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). I'd like to highlight some of our accomplishments by … [Read more...] about Our Top 10 Blog Posts for 2008!
Yahoo Shortens Data Retention Period to 3 Months
On Wednesday Yahoo announced a new global data retention policy. Yahoo will limit its data storage period to 90 days, which is a sizable decrease from their previous 13 month policy. Yahoo is expanding this policy to apply not only to search-log data but also page views, page clicks, ad views, and ad clicks. The European Union has expressed concerns on multiple occasions over … [Read more...] about Yahoo Shortens Data Retention Period to 3 Months
PPC News Roundup for December 19th, 2008
Trying to make your PPC ad copy stand out from the crowd can be a daunting task. Shane at semvironment has written a very insightful article to help you fend off the PPC ad copy zombies. For those of you in a highly competitive PPC landscape, this is some very useful information. This post from Search Engine Land expands past PPC, but it's a good end-of-the-year check list … [Read more...] about PPC News Roundup for December 19th, 2008
Interview with Tim Ash – Author of Landing Page Optimization
Think you know how to test landing pages? Put your knowledge to the test and see if you're on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and President of Sitetuners.com. Tim is an entrepreneur, internet marketing leader and co-founder of several internet related start-ups. Currently Tim is the … [Read more...] about Interview with Tim Ash – Author of Landing Page Optimization
A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
Two things happened today that dictated the content of this blog post. First of all, the AdWords blog posted this "Quick Tip" on using keyword match types on negative keywords. Good idea, but not enough info. And then secondly, I had a client call asking a question about Embedded Match (specifically negative Exact Match) that I was more than happy to answer. There's nothing … [Read more...] about A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
