As you know, we frequently write about the Google Quality Score. We do this because the Quality Score affects the performance of your AdWords campaign, and it is shrouded in mystery (a bad combo). Well, over the past year Google has been lifting the thick veil that hides the mechanics of the Quality Score in order to give advertisers more visibility as to how their keywords are … [Read more...] about More Insights Into The AdWords Quality Score And First Page Bidding Strategy
Search Results for: google
PPC News Roundup for October 24th, 2008
We start off today's roundup with reports! Thrilling! In all seriousness, Google Analytics is adding some new features that will make it even more useful, including custom reports, integration with AdSense, Motion Charts, and more. Plus, they have some videos that offer more insight into how everything will work. Speaking of reports, AdWords isn't slacking either. Google … [Read more...] about PPC News Roundup for October 24th, 2008
How to Analyze the Most Important PPC Reports
Of all the reasons to love pay-per-click advertising, the reporting capabilities have to be number one! All of the major (and minor) PPC search engines offer reporting so that you can make smart, informed decisions about your advertising. That being said, reports are only capable of providing the best data when they're analyzed correctly. So, today's PPC Basics lesson is … [Read more...] about How to Analyze the Most Important PPC Reports
Learn the Basics for Building a Killer Keyword List
Yesterday, we discussed the pros and cons of the heavy hitter search engines. Today, as part of our PPC basics blog series, I'll be covering the fundamentals to building a killer PPC keyword list. The goal of this article is to give new PPC managers some insight into building their initial keyword list. I am sure that every PPC manager has their own technique/process for … [Read more...] about Learn the Basics for Building a Killer Keyword List
Learn the Pros and Cons of Each PPC Search Engine
Welcome to the second article in our latest blog series, Rookie or Veteran - PPC basics every advertiser should know. Today, I am speaking to individuals who haven't started their PPC campaign yet, or individuals who have started a PPC campaign but are utilizing only one search engine and looking to expand their efforts. I am going to review the pros and cons of each PPC search … [Read more...] about Learn the Pros and Cons of Each PPC Search Engine
30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I then got the idea to write up a PPC language reference guide for anyone to use and reference in the future. This post is the first in our PPC Basics Blog Series! Adwords … [Read more...] about 30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
Get your pencils, paper and book bags ready, we're getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you're are a beginner PPC'er who hasn't started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up … [Read more...] about Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
PPC News Roundup for October 17th, 2008
We all know that search marketing is a complex beast - Much more than most people would think. Ion Interactive drafts out a ‘Search Marketing Maturity Model' to help get a broad picture of the processes involved in search marketing. Interesting stuff, if we do say so ourselves. Playing the role of fortune teller, Stephen Shankland over at CNET compiles analysts' predictions … [Read more...] about PPC News Roundup for October 17th, 2008
Rookie or Veteran – PPC Basics Every Advertiser Should Know & Use
Get your pencils, paper and book bags ready, we're getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you're are a beginner PPC'er who hasn't started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up … [Read more...] about Rookie or Veteran – PPC Basics Every Advertiser Should Know & Use
2 Ways You Could Be Killing Your Quality Score Without Knowing It
A lot of times when we get new clients, they already have an existing PPC account they're managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these clients is a complete re-organization of the account to immediately begin improving the structure for Quality Score and Quality Index purposes. However I have learned … [Read more...] about 2 Ways You Could Be Killing Your Quality Score Without Knowing It
PPC News Roundup for October 10, 2008
Google announces another update for Adwords Editor 6.5. The new version has a new calendar picker for performance stats and horizontal scrolling in the data view plus auto-sizing columns. It also has a new keyword tool that allows users to generate new keyword ideas from words or phrases, which is a nice touch. Current users will be prompted to download automatically, but if … [Read more...] about PPC News Roundup for October 10, 2008
What PPC Hero is All About: Check Out Our Wordle!
The folks over at Wordle have a great word cloud tool. This is interesting because you can see what the PPC Hero team discusses most and looks like these words are our favorite words: ad, distribution, search, ads, preference, position, Google, PPC, budget. That seems about right! … [Read more...] about What PPC Hero is All About: Check Out Our Wordle!
