Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the most important shopping time of the year, in stores and online. Therefore, you need to plan ahead to capitalize on this opportunity to the fullest … [Read more...] about Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
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PPC News Roundup For November 7th, 2008
The fine folks over at Search Engine Guide have just finished up their 12 post guide to Keyword Research, Selection, and Organization. Good details, useful advice, check it out! Included in the AdWords monthly budget beta? If so you should read Semvironments blog on the pros and cons of the new beta. They break down the pros and cons of each daily budget setting and monthly … [Read more...] about PPC News Roundup For November 7th, 2008
Consulting
PPC Hero is written by search marketing consultants at Hanapin Marketing, a search agency located in Bloomington, Indiana. Hanapin is currently taking new clients. Read below for more information on the pay per click management services we offer as well as the types of clients we service and why you should hire us! Pay Per Click Management Services Hanapin specializes in … [Read more...] about Consulting
PPC News Roundup for October 31st, 2008
Happy Halloween loyal PPC Hero readers! I hope its full of chills and thrills :o ... As for myself, I always manage to channel my inner child and go all-out for Halloween, good times! Enough chit-chat, here's our PPC roundup for the week. We were having discussions about optimizing some ad groups for a client and the topic of breaking keywords up by match type came into the … [Read more...] about PPC News Roundup for October 31st, 2008
More Insights Into The AdWords Quality Score And First Page Bidding Strategy
As you know, we frequently write about the Google Quality Score. We do this because the Quality Score affects the performance of your AdWords campaign, and it is shrouded in mystery (a bad combo). Well, over the past year Google has been lifting the thick veil that hides the mechanics of the Quality Score in order to give advertisers more visibility as to how their keywords are … [Read more...] about More Insights Into The AdWords Quality Score And First Page Bidding Strategy
PPC News Roundup for October 24th, 2008
We start off today's roundup with reports! Thrilling! In all seriousness, Google Analytics is adding some new features that will make it even more useful, including custom reports, integration with AdSense, Motion Charts, and more. Plus, they have some videos that offer more insight into how everything will work. Speaking of reports, AdWords isn't slacking either. Google … [Read more...] about PPC News Roundup for October 24th, 2008
How to Analyze the Most Important PPC Reports
Of all the reasons to love pay-per-click advertising, the reporting capabilities have to be number one! All of the major (and minor) PPC search engines offer reporting so that you can make smart, informed decisions about your advertising. That being said, reports are only capable of providing the best data when they're analyzed correctly. So, today's PPC Basics lesson is … [Read more...] about How to Analyze the Most Important PPC Reports
Learn the Basics for Building a Killer Keyword List
Yesterday, we discussed the pros and cons of the heavy hitter search engines. Today, as part of our PPC basics blog series, I'll be covering the fundamentals to building a killer PPC keyword list. The goal of this article is to give new PPC managers some insight into building their initial keyword list. I am sure that every PPC manager has their own technique/process for … [Read more...] about Learn the Basics for Building a Killer Keyword List
Learn the Pros and Cons of Each PPC Search Engine
Welcome to the second article in our latest blog series, Rookie or Veteran - PPC basics every advertiser should know. Today, I am speaking to individuals who haven't started their PPC campaign yet, or individuals who have started a PPC campaign but are utilizing only one search engine and looking to expand their efforts. I am going to review the pros and cons of each PPC search … [Read more...] about Learn the Pros and Cons of Each PPC Search Engine
30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I then got the idea to write up a PPC language reference guide for anyone to use and reference in the future. This post is the first in our PPC Basics Blog Series! Adwords … [Read more...] about 30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
Get your pencils, paper and book bags ready, we're getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you're are a beginner PPC'er who hasn't started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up … [Read more...] about Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
PPC News Roundup for October 17th, 2008
We all know that search marketing is a complex beast - Much more than most people would think. Ion Interactive drafts out a ‘Search Marketing Maturity Model' to help get a broad picture of the processes involved in search marketing. Interesting stuff, if we do say so ourselves. Playing the role of fortune teller, Stephen Shankland over at CNET compiles analysts' predictions … [Read more...] about PPC News Roundup for October 17th, 2008
