Get your pencils, paper and book bags ready, we're getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you're are a beginner PPC'er who hasn't started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up … [Read more...] about Rookie or Veteran – PPC Basics Every Advertiser Should Know & Use
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2 Ways You Could Be Killing Your Quality Score Without Knowing It
A lot of times when we get new clients, they already have an existing PPC account they're managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these clients is a complete re-organization of the account to immediately begin improving the structure for Quality Score and Quality Index purposes. However I have learned … [Read more...] about 2 Ways You Could Be Killing Your Quality Score Without Knowing It
PPC News Roundup for October 10, 2008
Google announces another update for Adwords Editor 6.5. The new version has a new calendar picker for performance stats and horizontal scrolling in the data view plus auto-sizing columns. It also has a new keyword tool that allows users to generate new keyword ideas from words or phrases, which is a nice touch. Current users will be prompted to download automatically, but if … [Read more...] about PPC News Roundup for October 10, 2008
What PPC Hero is All About: Check Out Our Wordle!
The folks over at Wordle have a great word cloud tool. This is interesting because you can see what the PPC Hero team discusses most and looks like these words are our favorite words: ad, distribution, search, ads, preference, position, Google, PPC, budget. That seems about right! … [Read more...] about What PPC Hero is All About: Check Out Our Wordle!
Use Your Impression Share Report To Increase Clicks and Conversions
What do you do when you feel like you've hit the traffic ceiling for your campaigns? There are no budgets restricting your ad distribution but you still feel like you aren't generating the amount of traffic you think you're capable of. The next step you can take is to focus on your campaigns' impression share. Today, I would like to define Impression Share within Google … [Read more...] about Use Your Impression Share Report To Increase Clicks and Conversions
Learn How to Distribute Your PPC Budget between Search Engines
Last week the PPC Hero team had a discussion about what paid-search tasks advertisers have the most problems with. One of the biggest we came up with was concerning spending budgets and how they are distributed between the various search engines. This is a huge hurtle to jump – right up there with "which search engines should I use?" Unless you have extensive experience with … [Read more...] about Learn How to Distribute Your PPC Budget between Search Engines
PPC News Roundup for October 2, 2008
This offering from PPC Advice gives their outlook on the staggering economy and its impact on the online marketing industry. It's a positive one, and for all of our sakes, we can hope it pans out like they predict. You may be debating whether or not to set up a Google Analytics account for your clients. This YOUmoz post details the process, and gives some introductory … [Read more...] about PPC News Roundup for October 2, 2008
Why Position Preference May Stop Showing Your Ads
One thing I love about managing PPC campaigns is that I'm always exploring new features, using new tools, running different reports, etc. In this process I always manage to learn something new. I have used the position preference tool in Google before but I didn't notice that it can be a tricky tool to use and the results can be disappointing. Not because my ads may not … [Read more...] about Why Position Preference May Stop Showing Your Ads
Our Greatest Hits for September!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! As part of our series on landing pages, John wrote about 5 landing page changes that build authority and boost … [Read more...] about Our Greatest Hits for September!
RSS Feeds
Receive the latest PPC Hero articles via your favorite RSS Feed! Here are a few comments from PPC Hero readers! "I just wanted to drop you a line and say thanks for all the useful information. I run ppc campaigns (among pretty much all other marketing responsibilities) for a trading card and sports memorabilia company. … [Read more...] about RSS Feeds
What Not to Do When Managing PPC Campaigns
A few weeks ago I read a short and sweet article from the Yahoo! Search Marketing Blog about "what not to do" with your PPC account. They covered some of the basics like not bidding on keywords for which your site doesn't have content for, don't write misleading ad copy, don't submit irrelevant landing page URLs and on top of all of that - don't send your PPC traffic to low … [Read more...] about What Not to Do When Managing PPC Campaigns
Using Dynamic Keyword Insertion Properly Is An Art Form
Each of the major search engines offers an ad text tool called "dynamic keyword insertion." Keyword insertion is an advanced feature that helps you create more relevant ad texts by automatically inserting a user's search query term into your ad. This tool can be extremely helpful when used properly. However, there is an art form to using dynamic keyword insertion successfully … [Read more...] about Using Dynamic Keyword Insertion Properly Is An Art Form
