Over on Search Engine Land Brad Geddes has written a good post on the top three search engine payment options for PPC. We think it's good for people to read over this and to learn their options on how they should pay their PPC bills. Brad talks about the levels of risk for each payment option but also goes into the rewards details. A lot of people don't know about invoicing and … [Read more...] about PPC News Roundup for September 17, 2008
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Book Give Away Follow Up: Thanks To Everyone!
We'd like to thank everyone who has responded to our book give away. The response was overwhelming! In fact, we gave away all 25 copies of Always Be Testing in about the first 5 hours. So, the kind folks at the Google Website Optimizer Blog kindly increased the number of free books to a total of 50 copies! And they are all gone! Again, we would like to thank Google Website … [Read more...] about Book Give Away Follow Up: Thanks To Everyone!
Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today's topic, think of a landing page's design and layout as the pieces of bread that keep the juicy calls-to-action, headlines and body content together for your customers to devour (landing page sandwich, yummy). The goal of … [Read more...] about Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon. The kind folks over at the Google Website Optimizer Blog dropped us a line to say that they are looking forward to this week's blog series on landing pages. In fact, they would like to offer some additional information on landing page testing as … [Read more...] about Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
There's nothing worse than realizing you're sick. The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted. Either way, you have a job to do. Seek out a cure, a PPC panacea, anything to turn things around and make you feel better. We're not medical professionals, so we won't offer any cold remedies. But we are PPC … [Read more...] about Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
PPC Hero Interview with Allie Edwards Williams of Zvents
What better way to learn about PPC than to hear about experiences from those "in the trenches?" At least that's how we feel around here at PPC Hero. When my boss (of Hanapin Marketing) Pat East was at SMX Local last month, he found some outspoken PPCer's and convinced them to give us interviews. The following is the result of one of those interviews, and it is full of great … [Read more...] about PPC Hero Interview with Allie Edwards Williams of Zvents
PPC News Roundup for September 10, 2008
Mike Mothner from wpromoter.com has written a great post on ways to supercharge your landing pages. Some ways he mentions include keeping your contact form simple, don't let your users get distracted and what I think may be the most important tip, Mike says to tell users they have found what they are looking for right away. The folks at Website Magazine have compiled a list … [Read more...] about PPC News Roundup for September 10, 2008
Interview with Elise Richardson from www.MyWebGrocer.com
The following is an interview Pat East, President of Hanapin Marketing conducted with Elise Richardson, who manages search for www.MyWebGrocer.com. The two of them met at the recent SMX summit. Elise has some very interesting insights into how she manages her PPC account. Pat: Can you tell us your name, title, organization, what mywebgrocer does, what you do on a daily … [Read more...] about Interview with Elise Richardson from www.MyWebGrocer.com
Destination URLs, Tracking Parameters and 301 Redirects – A Cautionary Tale
You learn something new every day. Period. Yes, it's cliche. Yes, it makes me sound like my mother. But surprise, surprise, it's true! As my headline suggests, this is a cautionary tale about the "bad things" that can happen when you combine destination URLs, tracking parameters and 301 redirects. Needless to say, I learned something new the hard way. I began working … [Read more...] about Destination URLs, Tracking Parameters and 301 Redirects – A Cautionary Tale
PPC News Roundup for September 3, 2008
Using multiple campaigns to break up your PPC efforts is generally a smart principal that we adhere to. Nikki Kuhlman over at JumpFly reminds us why this is a good idea to consider in your pay-per-click strategies. You may already be well aware of this technique, but a refresher never hurts! The folks over at semvironment have noticed an interesting phenomenon with Yahoo … [Read more...] about PPC News Roundup for September 3, 2008
Our Greatest Hits for August!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! You need to continually optimize your PPC campaign in order to enhance your overall performance. However, PPC … [Read more...] about Our Greatest Hits for August!
A Few Items You May Have Missed – That Will Surely Affect Your PPC Account
A lot of changes have been made within Google and Yahoo in the past few months. Chances are you read about them but haven't kept them top of mind. In this post I'll go over a few of the larger changes made in Google and Yahoo that will surely effect your PPC account. Yahoo Minimum Bids: Earlier this year, shortly after Google implemented their quality score and minimum bid … [Read more...] about A Few Items You May Have Missed – That Will Surely Affect Your PPC Account
