My biggest recommendation and prediction for 2015 is to stay focused on all the other available advertising channels. We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms. What makes 2015 different from 2014? All the bigger changes that happened in 2014 are going to eventually trickle down and create change for us – the … [Read more...] about Keep Your Eyes Focused On Non-Google Opportunities
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Effective Google Analytics AdWords Data Integration
A huge topic in 2014 - ‘more data’ for AdWords users has been answered by Enhanced Google Analytics! Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions. GA has added the below AdWords features integrations. I’ll be … [Read more...] about Effective Google Analytics AdWords Data Integration
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories. One of the key points of this event is to better help advertisers "with everything you need to connect to your customers" as 2015 approaches. Google states that the presentation will conclude "with an announcement you won't want to miss." Follow our … [Read more...] about Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
Google To Do Away With “Other Interests” In Display Network Targeting
Google recently announced improvements to Display Network Interest category marketing, adding more specific categories and taking away less detailed ones. Starting in 2009, Interest category marketing has connected with people across the Display Network based on their interests. Since then, new and more powerful interest-based capabilities have been added such affinity, … [Read more...] about Google To Do Away With “Other Interests” In Display Network Targeting
10 Keywords Tools Other Than Google Keyword Planner
Whether you are constructing a new PPC account or expanding an existing one, keyword tools and research is an ongoing part of the job for all account managers. By far the most well known tool is the Adwords Keyword Tool correctly called the Google Adwords Keyword Planner. I will argue any day that successful keyword research sets the foundation for new campaigns. It is also … [Read more...] about 10 Keywords Tools Other Than Google Keyword Planner
Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Two announcements were made by Google on Wednesday. The new Diagnostics tab in the Merchant Center will be replacing the Data Quality tab currently in the Merchant Center. Five new features around Shopping Campaigns have … [Read more...] about Google AdWords Puts Focus on Shopping Campaigns
How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
When a user performs a search for a product or service, Google scans millions of websites to provide relevant, organic search results. With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results. An AdWords account is comprised of Campaigns, Ad Groups, Ads, and Keywords. All … [Read more...] about How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
Morning Clicks: Google Puts More Focus on Mobile and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Facebook exclaims: You will pay for your advertising. As they cut unpaid posts by marketers on users news feeds. [SF Gate] Ever wonder, what ads … [Read more...] about Morning Clicks: Google Puts More Focus on Mobile and More
Make Facebook Ads Even Better With Google
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform. In the previous year, Facebook launched an ads delivery method named oCPM (Optimized CPM), which means that you as an advertiser pay for impressions but the Facebook Ads algorithm tries to maximize your business goals. According to … [Read more...] about Make Facebook Ads Even Better With Google
Morning Clicks: New Google Guides, eCommerce in China, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google wants you to remarket, and they want you to remarket in search, and they've released a guide to show you just how to do it. [Inside … [Read more...] about Morning Clicks: New Google Guides, eCommerce in China, and More
Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google conducted research into the impact of digital shopping on in-store shopping. [Inside AdWords] YouTube is looking into an ad-free version … [Read more...] about Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks: Google’s Latest Releases and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries. [Search Engine … [Read more...] about Morning Clicks: Google’s Latest Releases and More
