Welcome to PPC Hero Handbooks. PPC Handbooks are a way for advertisers to learn more about a niche topic among the PPC world. Currently, we have two very popular handbooks for you to read. One is the Google Quality Score Handbook which talks about do’s and don’ts and best practices to achieve the best Google quality score possible. The other is the Yahoo Panama handbook. It … [Read more...] about PPC Management Handbooks
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Reader’s Favorites
Here at PPC Hero, we let our readers decide their favorite articles! That is, we let the pageviews do the talking. Below you will find a list of our most-read blog posts. As our readership grows, the PPC industry changes and the tastes of our readers becomes more refined, we'll keep this list up-to-date. Enjoy! Yahoo Is Going to Automatically Optimize Your PPC Account … [Read more...] about Reader’s Favorites
PPC News Roundup for June 26, 2008
The folks over at SEOMoz are known for their organic search prowess, so it's a pleasant surprise to stumble across some decent PPC content over there. In a guest appearance on White Board Friday, Tom Critchlow explains the basics of PPC. If you're a beginner or just want a solid refresher course, this is a great video to watch. We're big fans of trying to better understand … [Read more...] about PPC News Roundup for June 26, 2008
Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
If you're anything like me, you have a touch of the "ooh, shiny!" complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the prospect of trying something new and possibly finding my next favorite resource along the way. This month, Microsoft unleashed their adCenter Desktop Beta on us. … [Read more...] about Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
PPC News Roundup for June 18, 2008
What's the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn't know where they're headed with the PPA model but they're not sending out any invitations to be a part of the beta, "while t he product team figures out what direction the model will take in the future." Interesting… Search … [Read more...] about PPC News Roundup for June 18, 2008
Manage Big, Complicated PPC Campaigns with Less Frustration!
Just in case you missed the "Managing Big, Complicated PPC Campaigns," webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you … [Read more...] about Manage Big, Complicated PPC Campaigns with Less Frustration!
It’s Alive! Beware of the Search Beast Named “Yahoogle”
Ok, so I'm about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with Yahoo!. Holy crap, the Yahoogle beast is alive. The number 1 and number 2 search giants are now officially in cahoots with each other. Times they are … [Read more...] about It’s Alive! Beware of the Search Beast Named “Yahoogle”
MSN adCenter Desktop Is Now Ready For Public Testing
Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN's version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or Yahoo, but I'll take every tool they give me in order to my campaigns more successful. Currently, this Beta is by initiation … [Read more...] about MSN adCenter Desktop Is Now Ready For Public Testing
Don’t Make This Mistake When Opening A New PPC Account!
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account. The problem: The advertiser opened a new Google Adwords account and generated no impressions or clicks for days. When he went to look at the ad diagnostics tool, it said that … [Read more...] about Don’t Make This Mistake When Opening A New PPC Account!
Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google Analytics to enhance your PPC performance and today I'll explore how goal funnels can help increase conversions and your ROI. First, in order to utilize goal funnels within Analytics, you'll need to … [Read more...] about Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
PPC News Roundup for May 29, 2009
Ever think about the future of search marketing in a social web world? Kerstin Baker-Ash has written an intriguing article discussing current pitfalls in utilizing paid advertising on social networks. While the current advertising situation isn't the greatest, she's optimistic that as the social platforms evolve, their ad targeting will improve and thus paid advertising … [Read more...] about PPC News Roundup for May 29, 2009
Keep Your AdWords Account Safe: Don’t Fall For Phishing!
Recently, there have been reports that AdWords users have received fraudulent emails that appear to be from Google - but they are not. These fraudulent emails (otherwise known as "phishing emails") ask users to update their billing information, edit their account information, review a disapproved ad, or accept new AdWords terms and conditions. Please be mindful of these fake … [Read more...] about Keep Your AdWords Account Safe: Don’t Fall For Phishing!
