A week ago I posted a survey asking all of you what your favorite Google AdWords report was. More importantly, I also asked, "Why?" As promised, today I'm going to share the results of that survey. Favorite AdWords Reports By the Numbers Search Query Performance: 54% Placement Performance: 23% Ad Group Performance: 8% Campaign Performance: 8% Placement/Keyword … [Read more...] about Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
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PPC News Roundup for July 3, 2008
If you're wanting excellent tips on how to build a profitable PPC campaign, check out David Szetela's new weekly column on SEW called, Profitable PPC. The series will aim to build and optimize successful PPC campaigns from start to finish. Can't wait to read them David! Wondering how you can create a radio ad with success in Adwords? Shoemoney says it's been a great source of … [Read more...] about PPC News Roundup for July 3, 2008
Team Favorites
Welcome to PPC Hero’s Team Favorites! Our mission is to educate and inform our readers on the ever-changing world of Pay-Per-Click management. The posts you see below are our "Greatest Hits" thus far. We love all of our posts equally, but we feel that these special ones are our most helpful, original and thought-provoking. This list will be updated as we continue to top … [Read more...] about Team Favorites
Our Greatest Hits for June!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Getting a little help with your PPC campaign is never a bad thing: we all get by with a little help from … [Read more...] about Our Greatest Hits for June!
PPC Management Handbooks
Welcome to PPC Hero Handbooks. PPC Handbooks are a way for advertisers to learn more about a niche topic among the PPC world. Currently, we have two very popular handbooks for you to read. One is the Google Quality Score Handbook which talks about do’s and don’ts and best practices to achieve the best Google quality score possible. The other is the Yahoo Panama handbook. It … [Read more...] about PPC Management Handbooks
Reader’s Favorites
Here at PPC Hero, we let our readers decide their favorite articles! That is, we let the pageviews do the talking. Below you will find a list of our most-read blog posts. As our readership grows, the PPC industry changes and the tastes of our readers becomes more refined, we'll keep this list up-to-date. Enjoy! Yahoo Is Going to Automatically Optimize Your PPC Account … [Read more...] about Reader’s Favorites
PPC News Roundup for June 26, 2008
The folks over at SEOMoz are known for their organic search prowess, so it's a pleasant surprise to stumble across some decent PPC content over there. In a guest appearance on White Board Friday, Tom Critchlow explains the basics of PPC. If you're a beginner or just want a solid refresher course, this is a great video to watch. We're big fans of trying to better understand … [Read more...] about PPC News Roundup for June 26, 2008
Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
If you're anything like me, you have a touch of the "ooh, shiny!" complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the prospect of trying something new and possibly finding my next favorite resource along the way. This month, Microsoft unleashed their adCenter Desktop Beta on us. … [Read more...] about Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
PPC News Roundup for June 18, 2008
What's the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn't know where they're headed with the PPA model but they're not sending out any invitations to be a part of the beta, "while t he product team figures out what direction the model will take in the future." Interesting… Search … [Read more...] about PPC News Roundup for June 18, 2008
Manage Big, Complicated PPC Campaigns with Less Frustration!
Just in case you missed the "Managing Big, Complicated PPC Campaigns," webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you … [Read more...] about Manage Big, Complicated PPC Campaigns with Less Frustration!
It’s Alive! Beware of the Search Beast Named “Yahoogle”
Ok, so I'm about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with Yahoo!. Holy crap, the Yahoogle beast is alive. The number 1 and number 2 search giants are now officially in cahoots with each other. Times they are … [Read more...] about It’s Alive! Beware of the Search Beast Named “Yahoogle”
MSN adCenter Desktop Is Now Ready For Public Testing
Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN's version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or Yahoo, but I'll take every tool they give me in order to my campaigns more successful. Currently, this Beta is by initiation … [Read more...] about MSN adCenter Desktop Is Now Ready For Public Testing
