The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! The search query report in Google Adwords is a fairly new report that has several great uses. In this … [Read more...] about Our Greatest Hits for March!
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PPC News Roundup for March 28, 2008
Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords. Searching for more click-throughs on your ppc ads? Talk to Shimon Sandler about developing a Unique Selling Proposition in PPC Ads. The 'USP' as he calls it helps your … [Read more...] about PPC News Roundup for March 28, 2008
Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can severely affect a campaign's performance. Setting your geo-targeting within MSN adCenter isn't difficult, but it can be tricky and here's … [Read more...] about Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute surge of traffic and conversions. Keyword Level Bidding: If it’s the last week, or few days before the end of the month, and you’re running out of money … [Read more...] about Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
Who Else Wants to Increase Conversions From Their Landing Pages?
Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry - not to mention that practically every week I read another great landing page idea that blows my mind. I'd like to take some of what I've learned and pass it along to you. When I set out to … [Read more...] about Who Else Wants to Increase Conversions From Their Landing Pages?
Get More Business on Business.com: How to optimize your business.com campaign
Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for Business.com. Before you can enhance your listings, you have to know your core audience. As the name … [Read more...] about Get More Business on Business.com: How to optimize your business.com campaign
PPC News Roundup for March 19, 2008
When it comes to successful paid search marketing, we can't emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is structured properly this will aid your quality score as well. Joy Brazelle at Serengeti Communication has written a good, … [Read more...] about PPC News Roundup for March 19, 2008
Hanapin Marketing is Looking for a Senior Project Manager – Web Development
Don’t be lured by the bright lights of the big city! Come work for an award-winning Internet Marketing and Web Development firm, right here in Bloomington. Hang out with people who know what Twitter is, stay on the cutting edge by working with some of the best companies in Indiana, and work for a company where your talents are appreciated. Hanapin Marketing is looking for a … [Read more...] about Hanapin Marketing is Looking for a Senior Project Manager – Web Development
PPC News Roundup for March 12, 2008
Jeremey Mays from PPC Discussions posts a very helpful and insightful Adwords Quality Score FAQ. Questions range from 'how can I improve my quality score?' to 'is having flash on my site bad for my quality score?' Matt Lester at Search Engine Land has stripped down a successful search marketing campaign down to the basics. Sure, this post is general and each of these 10 topics … [Read more...] about PPC News Roundup for March 12, 2008
2 Major Reasons Why You Should Run a Search Query Report Today!
The search query report was introduced in Google Adwords last summer. The report shows performance data for the actual search queries that triggered your ads. You can easily run the report in your Google Adwords account by simply going to the reports tab, and selecting Search Query Performance Report. If you've run a search query report in Google Adwords you very well may be … [Read more...] about 2 Major Reasons Why You Should Run a Search Query Report Today!
Save Time in AdWords – Copy Your Campaign Settings
For a while now, Google's AdWords Editor has made PPC campaign management a snap. Whether it's the click and drag capabilities or the ability to copy entire campaigns with simple copy and paste functions, the Editor has been a breath of fresh air in my daily PPC workload. However, I don't always work in the editor. **Gasp!** Occasionally, I still work in the AdWords … [Read more...] about Save Time in AdWords – Copy Your Campaign Settings
PPC News Roundup for March 6, 2008
Shimon Sandler from shimonsandler.com gives 8 methods for tracking phone conversions through search advertising. A few methods include: Creating a unique landing page with a unique 800# and to generate a unique "promo code" by placing all your keywords in a database and assign them an individual ID. It is often difficult to determine how decreasing or increasing your daily … [Read more...] about PPC News Roundup for March 6, 2008
