The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted to the site is geared toward publishers, and not advertisers. Is AMP going to be available on both sides of the coin? If AMP isn't … [Read more...] about PPC News Roundup for April 9, 2008
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Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN's adCenter. Before I dig into the nitty-gritty, I must give a huge hat-tip to Alex Cohen for his original post on this subject. So without further ado, let me explain … [Read more...] about Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
I was reading an article about sharks and it got me thinking about PPC management. Sure, most people's brains may not make that leap, but that's the way I roll. Sharks have been around for approximately 450 million years. Their survival is not by accident; it is a result of evolutionary instinct combined with aggressive predatory skills. And the one biological aspect of a … [Read more...] about Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
“Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
Recently I was interviewed by Jay Ehret from TheMarketingspot.com; His blog is themarketingspot.blogspot.com and they mainly focus on internet marketing for small businesses. This is the first time I've been interviewed in regards to pay-per-click advertising and it was a lot of fun talking to Jay and helping educate people on how effective pay-per-click advertising can be for … [Read more...] about “Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
Our Greatest Hits for March!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! The search query report in Google Adwords is a fairly new report that has several great uses. In this … [Read more...] about Our Greatest Hits for March!
PPC News Roundup for March 28, 2008
Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords. Searching for more click-throughs on your ppc ads? Talk to Shimon Sandler about developing a Unique Selling Proposition in PPC Ads. The 'USP' as he calls it helps your … [Read more...] about PPC News Roundup for March 28, 2008
Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can severely affect a campaign's performance. Setting your geo-targeting within MSN adCenter isn't difficult, but it can be tricky and here's … [Read more...] about Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute surge of traffic and conversions. Keyword Level Bidding: If it’s the last week, or few days before the end of the month, and you’re running out of money … [Read more...] about Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
Who Else Wants to Increase Conversions From Their Landing Pages?
Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry - not to mention that practically every week I read another great landing page idea that blows my mind. I'd like to take some of what I've learned and pass it along to you. When I set out to … [Read more...] about Who Else Wants to Increase Conversions From Their Landing Pages?
Get More Business on Business.com: How to optimize your business.com campaign
Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for Business.com. Before you can enhance your listings, you have to know your core audience. As the name … [Read more...] about Get More Business on Business.com: How to optimize your business.com campaign
PPC News Roundup for March 19, 2008
When it comes to successful paid search marketing, we can't emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is structured properly this will aid your quality score as well. Joy Brazelle at Serengeti Communication has written a good, … [Read more...] about PPC News Roundup for March 19, 2008
Hanapin Marketing is Looking for a Senior Project Manager – Web Development
Don’t be lured by the bright lights of the big city! Come work for an award-winning Internet Marketing and Web Development firm, right here in Bloomington. Hang out with people who know what Twitter is, stay on the cutting edge by working with some of the best companies in Indiana, and work for a company where your talents are appreciated. Hanapin Marketing is looking for a … [Read more...] about Hanapin Marketing is Looking for a Senior Project Manager – Web Development
