On Friday, December 7th, the Masters of Business Online Conference will be held in Indianapolis, Indiana. This exclusive event has been organized to educate marketers on how best to do business online. Through the course of this one-day event, attendees will be educated on interactive marketing, search engine marketing (SEM), website usability, email marketing and best of … [Read more...] about Get Your Masters of Business Online – Registration Ends Wednesday
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The 6 Next Steps After Your AdWords Content Optimization
Once you've launched your Google AdWords content optimization resulting in greater impressions, clicks and conversions, what is the next step to expand your account? Good question! Now you need to take what is working and make it work better and more often! Here are 6 steps you can take after you've settled into your content-optimized account. Run a placement performance … [Read more...] about The 6 Next Steps After Your AdWords Content Optimization
PPC News Roundup for November 21, 2007
With the holidays upon us, it's time to start talking statistics. Marketing Pilgrim shares 8 statistics for internet retailers this holiday shopping season. For example, 61% of online shoppers prefer free shipping and 68% of internet users shop or research products online. This is a good list to get us all ready for Cyber Monday! The long tail is overrated (everything's … [Read more...] about PPC News Roundup for November 21, 2007
Stop Complaining, Start Educating!
It’s natural to be afraid of something you don’t understand. Fear can create distrust, and this can lead to griping and blaming the "problem" and not focusing on the solution. I see this when I read Graywolf’s article "Google Adwords More Pricing BS." He is blaming AdWords and claims they’re ripping us off for requesting a higher minimum bid due to poor … [Read more...] about Stop Complaining, Start Educating!
How To Optimize Your AdWords Content Optimization
Google's content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely different perspective from search. A fresh, new perspective can found by doing a content network optimization to your account. Best of all: you don’t have to do it alone; your AdWords account … [Read more...] about How To Optimize Your AdWords Content Optimization
PPC News Roundup for November 14, 2007
If you perform SEM for an internet retail business, chances are you've had to run your fair share of test orders. Rimm-Kaufman posted a list of fake, but valid credit card numbers for easier testing (Visa, MC, AMEX, take your pick)! Dave Davis over at Red Fly Marketing gives a step-by-step synopsis of the new AdWords Content Exclusion BETA test. He makes several good points … [Read more...] about PPC News Roundup for November 14, 2007
Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
Since when did deceit become a useful pay-per-click tool? A few months ago I discovered Engine Ready's article titled Operation Camouflage, The Art of War, and PPC. The folks at Engine Ready spelled out how to hide your ads from competitors in an effort to reduce "competitive click fraud" in Google AdWords. On the surface Operation Camouflage doesn't seem like a half bad … [Read more...] about Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
SEOSpeedwagon Interview on Pay-Per-Click Tips, Tricks, and Advice
When looking for better ways to manage pay-per-click accounts, interviewing PPC experts for their tips and advice almost always seems to help. Brent Sharp who blogs on PPC and SEO management from SEOSpeedwagon was nice enough to share this thoughts, opinions, tips and advice with us on the world of PPC and SEO. Brent works for Intrapromote, a company based out of Cleveland … [Read more...] about SEOSpeedwagon Interview on Pay-Per-Click Tips, Tricks, and Advice
How To Launch a New Keyword: Hit the Ground Running!
When you load new keywords into your campaign, what is your initial bidding strategy? There has been some recent discussion on the best practices for setting bids on brand new keywords and I thought I'd throw in my two cents. If you want to quickly determine the keywords that will best enhance your PPC efforts, I suggest hitting the ground running, rather than limping. There … [Read more...] about How To Launch a New Keyword: Hit the Ground Running!
PPC News Roundup for November 7, 2007
Slight changes in your PPC ad copy can have a huge impact on your click-through rate and conversion rate. Want to see how revisions a PPC ad text increased conversions by 300%? MindValley Labs dissects their success and sheds some light on how they made this happen. Take note. Google jumps, Yahoo slumps and MSN remains steady according to Rimm Kaufman’s search marketing spend … [Read more...] about PPC News Roundup for November 7, 2007
5 Additional Common PPC Mistakes…
Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons. She also points out having too many keywords with only one ad, focusing on budget and not ROI, sending all traffic to your homepage and … [Read more...] about 5 Additional Common PPC Mistakes…
Just In Case You Missed It…
Below I have gathered PPC Hero's four most visited and hopefully most valuable blog posts from October. Whether you're a brand new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of Pay-Per-Click. Enjoy! Google’s Quality Score has done many things for the world of PPC, but in this post we explain how it has … [Read more...] about Just In Case You Missed It…
