Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One day I began conducting additional keyword research and suddenly realized that I wasn't sure in which direction to head. I had keyword block, much like writer's … [Read more...] about Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
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PPC News Roundup for October 31, 2007
The MSN adCenter blog put together a comprehensive "Top Ten List" for preparing for the holiday shopping season. Tips included range from aggressive bidding, increased budgets and increased keyword research to the basics like including gift receipts and offering gift wrapping services. Have you abandoned Google's Content Network and refuse to give it another shot? John … [Read more...] about PPC News Roundup for October 31, 2007
Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
We write a lot about Google AdWords' Quality Score. There I said it. But as long as Google has the largest share of search traffic, AdWords will continue to be the main driver of the PPC industry and we'll continue to help turn your campaigns into well-oiled machines. As you know, at the heart of Adwords is the Quality Score. Google has left search engine marketers to their … [Read more...] about Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
Tips on Keyword Research from Wordtracker
Keyword research was among a few things I never really understood how to do when I first began PPC campaigns. I basically used the keyword tools in Google and Yahoo, dumped a bunch of keywords into my account, and later refined my lists, deleted poor keywords and raised bids on better performing keywords. It was a 'wait and see' strategy. This strategy wasn't really working … [Read more...] about Tips on Keyword Research from Wordtracker
PPC News Roundup for October 24, 2007
Gordon Choi lays out some solid guidelines for testing 2nd and 3rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before choosing an engine and knowing when to call it quits. This article is an example of a PPC strategy document, or a proposal. Shimon Sandler lays out his basic criteria for building an effective … [Read more...] about PPC News Roundup for October 24, 2007
See How Easily You Can Improve Your PPC Performance
When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other - effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with searchers. Consider the … [Read more...] about See How Easily You Can Improve Your PPC Performance
2 Ways Account History Can Affect Your Quality Score
Today's topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it was said that your account history doesn’t directly affect your quality score; however, they also insisted that your account history is incredibly important to … [Read more...] about 2 Ways Account History Can Affect Your Quality Score
3 Components of the Quality Score Everyone Should Know
This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It is essential that all advertisers understand that quality score is based on all components working harmoniously together. Look at it as if you … [Read more...] about 3 Components of the Quality Score Everyone Should Know
Has AdBrite Worked Well For You? If So, Share Your Secret!
Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in order for this strategy to benefit your overall campaign, you need to get these alternative search … [Read more...] about Has AdBrite Worked Well For You? If So, Share Your Secret!
25 Possible Reasons Why Your PPC Campaigns are Failing
Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as other industry specific blogs to further assist you in achieving success for your PPC campaigns. There are many more reasons why your PPC campaigns … [Read more...] about 25 Possible Reasons Why Your PPC Campaigns are Failing
PPC News Roundup for October 3, 2007
Jeremy Mays over at PPC Discussions is finally putting Adwords Campaign Optimizer versus a manual campaign optimization to the test. He has given his first few days stats which aren’t favoring the automatic campaign optimizer. So far, conversions are down, costs are up. Ross Dunn from Search Engine Guide gives tips on how to perform PPC keyword research before … [Read more...] about PPC News Roundup for October 3, 2007
PPC News Roundup for September 27, 2007
Network Solutions and Ingenio, Inc. present a unique advertising method called Pay-Per-Call which will be launched at the end of the month. It allows Network Solutions customers to create a text ad, place a cost-per-call bid, and those ads will be advertised to consumers who are searching for local businesses and wish to interact with a live person. This article from Search … [Read more...] about PPC News Roundup for September 27, 2007
