Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Search Results for: google
Automatic Item Updates Available for Google Shopping
Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates. How Does It Work? If Google notices a difference between your product data in the Merchant Center and your website's data your products will automatically be updated rather than disapproved if you enable automatic item updates. This new … [Read more...] about Automatic Item Updates Available for Google Shopping
Google Online Marketing Challenge: Creating The Next Generation
Throughout my first year of working in this industry, I quickly learned that my method of learning paid search was considered rare and basically unheard of. Most of my peers were at some point pushed into learning about PPC through some odd job or another. One person I met recently mainly learned how to use Google AdWords by speaking with someone on the Google support … [Read more...] about Google Online Marketing Challenge: Creating The Next Generation
What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
The PPC industry is always growing, and sometimes even we're surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a look at Inc Magazine's list of the 5000 fastest growing companies in America and see how they spend their PPC dollars. So we partnered with SEM Rush to create the infographic below, which … [Read more...] about What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
Google Partners “Ask An Agency” Series Concludes
In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow. An Honest Look at Managing Growth: Part 4, Using Content Marketing to Grow The video can also be found here. View the previous series installments: Part 1 - An Honest Look at Managing Growth Part 2 … [Read more...] about Google Partners “Ask An Agency” Series Concludes
Watch Part 3 of Google Partners “Ask An Agency” Series
The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people. Watch as Jeff discusses what we look for in new hires and how our corporate values play into the hiring process. An Honest Look at Managing Growth: Part 3, Hiring the Right People The video can also be found here. … [Read more...] about Watch Part 3 of Google Partners “Ask An Agency” Series
How to Get Ahead on the Google Display Network
This week, we here at PPC Hero are all about overcoming PPC's (and life's) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network. So to help you in your own struggles with Google's expansive placement network, … [Read more...] about How to Get Ahead on the Google Display Network
Google Partners “Ask An Agency” Series Continues
In yesterday's video, our CEO, Pat East, was asked questions about company growth. Today, the interview continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero. An Honest Look at Managing Growth: Part 2, Factors that Impact Growth The video can also be found here. … [Read more...] about Google Partners “Ask An Agency” Series Continues
Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series. This week we'll be releasing these videos on PPC Hero. The first video looks at how Hanapin Marketing has grown and continues to manage growth. An Honest Look at Managing Growth: Part 1 The video can also be found here. … [Read more...] about Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Google AdSense: Monetize Content and Add Value
Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue. For AdWords advertisers, AdSense is the basis for Display Network ads. In other words, Display Network ads are placed on sites that have signed up for AdSense. Ads can be customized to match a website’s look and feel … [Read more...] about Google AdSense: Monetize Content and Add Value
The New Features In Google Shopping Scripts
With the official arrival of Google Shopping Campaigns, marketers are now receiving the support and tools they need to succeed on the new platform. Shopping groups are not complicated but they aren’t always straightforward to manage and monitor. Thankfully we now have scripts to the rescue! With the new features and functionality, we will only be able to scratch the surface … [Read more...] about The New Features In Google Shopping Scripts
Google: Your 2nd Description Line Will Start Disappearing on Mobile
Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices. Specifically, beginning October 15, 2014, there’s a chance that the second description line on your ads will be shaved off in favor of additional ad extensions when they’re served to … [Read more...] about Google: Your 2nd Description Line Will Start Disappearing on Mobile
