According to a Google study, the US Hispanic Market ranks 15th in total internet population. It is said they are also better educated, heavier online users, more likely to have a broadband connection and more inclined to search and click on ads in English compared to other minority races. So I ask myself, is Hispanic targeting for me? Here's what I found out: There are … [Read more...] about Hispanic Targeting with Spanish Speaking Ads – Is It For You?
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4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the "big three" PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft's adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter's house of wares. I … [Read more...] about 4 Most Important Settings to Check in Your Microsoft adCenter Account
How to Improve Your AdWords Quality Score
The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the core that binds the quality score together, and our survey reflects this idea. Also, these survey results are … [Read more...] about How to Improve Your AdWords Quality Score
PPC News Roundup for August 1, 2007
The AdWords blog announced the introduction of an automated campaign optimizer tool. According to the announcement, the tool is capable of scanning your account and pointing out problems from budgetary concerns, keyword issues (bid, match type, new keywords, etc.) and even potential ad texts. While I would still prefer to do this myself, or have a Google rep. help me out, the … [Read more...] about PPC News Roundup for August 1, 2007
AdWords Quality Score Survey Results Are In
Our first survey was a success! First, we'd like to thank all 43 respondents for their participation. Below are the results of the survey. Tomorrow I will post an analysis of the survey results; and on Thursday I will post the extended comments we received. The attributes featured in the survey were culled mainly from two sources: Bill Slawski's discovery of US patents filed … [Read more...] about AdWords Quality Score Survey Results Are In
Interview with Kevin Gibbons, SEOptimize
Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger in the SEO and PPC industry. To learn more about Kevin click here. Kevin was kind enough to answer a few of our questions … [Read more...] about Interview with Kevin Gibbons, SEOptimize
PPC News Roundup for July 25, 2007
Microsoft takes another step in challenging Google with their new 'Gatineau Analytics' Package. There's not too much of a difference between the two analytics packages except that MSN will provide demographics data like the gender and age of people who are visiting your site. Gatineau will launch in beta later this summer. Much debate exists about the sophistication for … [Read more...] about PPC News Roundup for July 25, 2007
Why You Shouldn’t Worry About Click Fraud
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud What is the difference between click fraud or invalid clicks? After reading this expose', it is my hope that you will walk away (browse away?) with a better understanding of both and what Google and Yahoo! are doing to protect you from these possible threats. First, let's define click fraud according to … [Read more...] about Why You Shouldn’t Worry About Click Fraud
Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I'll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn't intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account … [Read more...] about Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
PPC News Roundup for July 19, 2007
An article on adwords unexpected match types talks about how your ads could be coming up for completely irrelevant search terms. The cause of this is Google Adwords broad match, which is now being called by some, Google expanded broad match. They're basically stating that Googles search is too broad, even broader than we originally though. This article helps remind me that I … [Read more...] about PPC News Roundup for July 19, 2007
A Little AdWords Quality Score Sluething
Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found them illuminating since the PPC Hero Team is constantly trying to breakdown the AdWords quality score to the most minute detail. As we are always … [Read more...] about A Little AdWords Quality Score Sluething
Two Paths to Lead Generation: Part Two – Slow & Steady
In my last post we discussed how to churn and burn: generating as many leads/conversions as possible, and sorting them out in the sales process (the chain restaurant theory). Now, we'll review the alternative approach to lead generation which does not focus on quantity, but the quality of highly-targeted, qualified leads in lesser numbers: slow and steady - the high-class night … [Read more...] about Two Paths to Lead Generation: Part Two – Slow & Steady
