Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn't pay much attention. After speaking with our AdWords rep, the team here at PPC Hero discovered that the impression share report was receiving some additional data: lost … [Read more...] about Impression Share, Takin’ it to the Streets
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The Most Important Element of Your AdWords Campaign
Jeremy Mayes over at PPC Discussions asks, "In your mind, what is the most important element of an AdWords campaign?" This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not critical to my car’s functionality but it is essential to my sanity (I am a music geek, and I hate driving, so I NEED … [Read more...] about The Most Important Element of Your AdWords Campaign
MSN Ad Center Updates Coming Soon
I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months. 'Today’, 'Last 7 Days’, and custom date ranges will be added to the drop down in the campaigns tab. This way you won’t have to run a report for a custom date range. You’ll be able to do this right off the main page. (Like you can in Google & … [Read more...] about MSN Ad Center Updates Coming Soon
Don’t Worry: Your AdWords Accounts Aren’t Ending
When we logged into our AdWords accounts this morning a number of them contained this notification at the top: "Your account budget is currently set to end before your ad campaign(s). Campaigns cannot run beyond an account end date. To extend your account budget end date and keep your campaign(s) running, please contact your Google Representative. OK" We have talked with our … [Read more...] about Don’t Worry: Your AdWords Accounts Aren’t Ending
Placement Performance Reporting
What is it? Google's new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to "all or nothing" content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of … [Read more...] about Placement Performance Reporting
PPC News Roundup for May 23, 2007
This is a blinding flash of the obvious! If you want to improve your tracking ability and truly measure how well your online marketing is performing, give users an incentive to place the order online. This tip is a real jewel - don't gloss over it just because it's short. Search Engine Lowdown reports on Google to Begin Shutting Down Arbitrage Sites Search Engine Watch … [Read more...] about PPC News Roundup for May 23, 2007
PPC News Roundup for May 18, 2007
Wondering what that new column 'Assists' means in Yahoo? Here it from the horses mouth! MSN has been releasing some handy tools as of late for easier account management. I haven’t had a chance to use them yet, but I’m certain I will eventually. It's rumored that Google may be buying yet another company. Learn about Google's new Universal Search from Andy Beal. … [Read more...] about PPC News Roundup for May 18, 2007
Display & Destination URLs: Make sure they are fraternal twins
We've recently been asked a question regarding ad URLs: "Hi, I've been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn't seem to support a display URL/destination URL differentiation. Is this possible in Yahoo PPC? And how do I go about it. Basically I want my display url to be my main … [Read more...] about Display & Destination URLs: Make sure they are fraternal twins
What to Learn from Your Competition
"You don't have to go to the dark side and cut your competitor's phone lines or go into a bathroom and write, "For a good time, call [insert competitor's CEO's name here]." But if you believe you're Luke Skywalker and that your rival makes Darth Vader seem like a stand-up guy, then grab your light saber and get ready to destroy the Death Star." (Geoff Williams, Get in the Ring, … [Read more...] about What to Learn from Your Competition
PPC News Roundup for May 8, 2007
A Look into adCenter’s Quality Score Rankings The Psychology of Search: Understanding the psychology behind the search process makes us better advertisers and SEOs. A close look at AdWords’ four bidding option at Search Engine Land. This is a very helpful, thorough look at AdWords that describes which bidding option is best depending on your end goal (sign ups, … [Read more...] about PPC News Roundup for May 8, 2007
PPC News Roundup for May 4, 2007
In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths. Google AdWords interface nearly slowed to a halt yesterday with many advertisers experiencing serious delays in account management. Jeeves is dead. Long live the Algorithm. Jeeves is shouting, "Hey Look at Me!" Will it work? Which search engine returns the best … [Read more...] about PPC News Roundup for May 4, 2007
Preferred Cost Bidding; Results are In (Almost)
There has been much chatter in the SEM blogosphere about the new Adwords feature called "preferred cost bidding," but no one has actually put it to the test to see how well it works. (Here is a post on ppclab.com that inquires about preferred cost bidding.) Just in case you haven’t heard, preferred cost bidding allows you to enter the price you would prefer to pay per … [Read more...] about Preferred Cost Bidding; Results are In (Almost)
