The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The AdWords team announced that the ability to block specific IP addresses will be released in the next month. This list … [Read more...] about PPC News Roundup for May 1, 2007
Search Results for: google
PPC News Roundup for April 24, 2007
Yahoo! PayPal Checkout Program Launches New Google Adwords account snapshot is now out of beta, and looks very similar to the Yahoo! account snapshot. Will the creation of a "White Label" AOL PPC service cause any serious impact to the overall market? This blog post covers some of the possible scenarios. Google's expanded broad match offers an easy way to improve … [Read more...] about PPC News Roundup for April 24, 2007
Setting Up an International Yahoo! PPC Campaign
The advent of Yahoo!'s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we advertisers must then seek out these foreign Yahoo! search engines and progress from there. A few days ago, after considerable research … [Read more...] about Setting Up an International Yahoo! PPC Campaign
PPC News Roundup for April 20, 2007
While we have yet to test out Google’s Website Optimizer in-house, it is great to see other advertisers’ test results. This basic test showed that by increasing relevant text on the landing page, the conversion rate increased by over 20%! Despite each company claiming not to be in competition with each other, PayPal raises the stakes against Google Checkout once … [Read more...] about PPC News Roundup for April 20, 2007
MSN adCenter Beta Quandary
A few weeks back, one of my MSN accounts was accepted into the new adCenter content network beta test. This particular client does exceptionally well with Content Match in Google, so my basic assumption was that I would see at least some improvement in MSN. Despite the addition of their content network, I have not seen any progress in this account. The changes that MSN has … [Read more...] about MSN adCenter Beta Quandary
5 Steps to Exceeding Your Clients Expectations
Tons of information has been posted on how to increase your CTRs or conversion rates or how to improve your ad text and quality scores. I would like to share how I was able to increase my overall account status from under-performing to over-performing. See if my plan of action could possibly help you. It was successful for me. * The goal: to reach 15,284 clicks with a CPC of … [Read more...] about 5 Steps to Exceeding Your Clients Expectations
PPC News Roundup for April 17, 2007
Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet). Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids This blogger noticed a single advertiser hogging up to four paid search ads in the Google SERPs. All of the ads were … [Read more...] about PPC News Roundup for April 17, 2007
Answering a Few Questions for SEOmoz Rebecca
Upon her return from SES, Rebecca of SEOmoz published a blow-by-blow re-cap of her experience. Sounds like she had a great time! I need to get to SES next year. However, I am not posting to lament my absence from this year’s conference but rather to answer a few questions she poses, and comment on a few nuggets of truth she took away from the PPC session she … [Read more...] about Answering a Few Questions for SEOmoz Rebecca
A Closer Look at Regional Targeting
Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic keyword modifiers (i.e. "Indiana widget maker") to display ads for location-specific searches. Before running … [Read more...] about A Closer Look at Regional Targeting
PPC News Roundup for April 13, 2007
This article from Search Insider details Google’s value. Whether you like it or not, the truth is that Google’s efforts to find new and innovative ways to monetize the world’s information is just something we all need to get used to. It's a good idea to keep on your competitors. Heidi Cohen over at Clickz Expertsdiscusses some details on monitoring your … [Read more...] about PPC News Roundup for April 13, 2007
Position Preference – When in Doubt, Bid High
Position preference is an advanced feature in Google AdWords that gives users more control over the positioning of their ads. Why do advertisers need or want to use this feature? * Direct-response advertisers can target their most cost-effective ad position. * This means that if you know you get the best results by running your ads at the bottom of the first page, you can … [Read more...] about Position Preference – When in Doubt, Bid High
PPC News Roundup for April 10, 2007
Wordtracker announces the launch of Wordtracker Academy. A complete resource guide for keyword research including articles, case studies and tips. AXcessNews reports that online advertising spending is on the rise! But, of course, there is a dark cloud looming over this positive forecast. Why can’t we just have a report that says "Everything is looking great, … [Read more...] about PPC News Roundup for April 10, 2007
