I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview. We will interview Matt Lawson (@onemanisthelaw), Google’s Director of Performance Ads Marketing. Topics discussed will include: The evolution of Google Shopping and image-based advertising What makes AdWords the industry standard New features … [Read more...] about Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
Search Results for: google
Google AdWords Introduces Dynamic Sitelinks
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. How Do They Work? Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives in the article include if a person is … [Read more...] about Google AdWords Introduces Dynamic Sitelinks
Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences between the two campaign types, and you’ll want to make sure you address these with optimizations before switching over. This … [Read more...] about Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google Analytics Now Offers Display Targeting Reports
Have you been wondering what has typically been happening when a user clicks your display ad and doesn't convert? The data is now available to you. Google recently launched a new Display Targeting report in Google Analytics. This report can be found in the Google Analytics interface in the "Acquisition" category under "AdWords". As advertisers know, the Display Network … [Read more...] about Google Analytics Now Offers Display Targeting Reports
New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
At first glance, the financial data in Google’s latest quarterly financial summary look positive for the king of online advertising. “Google had a great quarter with revenue up 22% year on year, at $16.0 billion”, said Patrick Pichette, CFO of Google. “We are moving forward with great product momentum and are excited to continue providing amazing user experiences, with a view … [Read more...] about New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account. … [Read more...] about Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Google Introduces Bulk Changes in Shopping Campaigns
Hey you. Yeah, you! It’d behoove you to upgrade your PLA campaigns to Google Shopping campaigns. Why? Because Google is retiring the legacy PLA format in under eight weeks. According to Google, the early returns are in on the Shopping campaigns: “Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the … [Read more...] about Google Introduces Bulk Changes in Shopping Campaigns
5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
You've got great ads and a great click-through-rate, but you're just not seeing the conversions you want. It's a good time to check out your site and come up with some conversion rate optimization (CRO) ideas. There are a variety of tools available, including some free options to get you started. Google Analytics is a great free tool and is often overlooked or underutilized in … [Read more...] about 5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
Google Launches AdWords Editor Version 10.5
The AdWords Editor is a tool that all Paid Search advertisers are familiar with. The editor allows users to: Work on an account offline Easily make bulk changes in an account Export and import files in order to make account changes Copy or move items from ad group to ad group (or campaign to campaign) And much more The Editor is probably the most utilized tool … [Read more...] about Google Launches AdWords Editor Version 10.5
Google AdWords Interface Replaces “Delete” with “Remove”
Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”. As far as we can tell, this update is primarily semantical, though the word “remove” does more properly capture the status of a defunct campaign, ad group, or keyword, because the performance history for that entity is still available. Most … [Read more...] about Google AdWords Interface Replaces “Delete” with “Remove”
Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google was busy with updates this week as you can now segment Brand terms in Analytics, segment performance by distance from a location, and reach the … [Read more...] about Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days. Automating Branded Segmenting in Analytics Recognizing the ubiquity of the commonplace best practice to segment Brand traffic out from the rest, Google Analytics can now automatically do this for you. Analytics is able … [Read more...] about Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
