Google announced yesterday on Inside AdWords that they’ve developed a solution to the common frustration of shipping price inaccuracies between what is displayed on the SERP, versus what is displayed on the final check out screen. Google asserts that their new shipping configuration tool will help advertisers show more accurate total prices to shoppers. Within this tool, … [Read more...] about Google Announces New Shipping Configuration Tool for Shopping Campaigns
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8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there's something more you could be doing and more opportunities for optimizations you just might be missing. From … [Read more...] about 8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Analytics App Now Available for the iPhone
Are you an iPhone user? Have you ever been stuck on a morning train to work, stuck in an air port, or just did not have access to a computer; but wanted to check-in on your website traffic? Situations likes these just got much easier to handle. Earlier in the week Google launched the Google Analytics app for iPhones, to make it easier for advertisers to look into their website … [Read more...] about Google Analytics App Now Available for the iPhone
Google: Introducing Product Ratings to PLAs
Today Google introduced product ratings on Product Listing Ads. So what exactly does that mean? A 5-star rating system will be implemented, providing a graphical ranking system and review count of your product, on your PLA. Google released the following image of the new feature out in the wild: Google asserts that in their initial rounds of testing, the … [Read more...] about Google: Introducing Product Ratings to PLAs
Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview. We will interview Matt Lawson (@onemanisthelaw), Google’s Director of Performance Ads Marketing. Topics discussed will include: The evolution of Google Shopping and image-based advertising What makes AdWords the industry standard New features … [Read more...] about Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
Google AdWords Introduces Dynamic Sitelinks
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. How Do They Work? Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives in the article include if a person is … [Read more...] about Google AdWords Introduces Dynamic Sitelinks
Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences between the two campaign types, and you’ll want to make sure you address these with optimizations before switching over. This … [Read more...] about Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google Analytics Now Offers Display Targeting Reports
Have you been wondering what has typically been happening when a user clicks your display ad and doesn't convert? The data is now available to you. Google recently launched a new Display Targeting report in Google Analytics. This report can be found in the Google Analytics interface in the "Acquisition" category under "AdWords". As advertisers know, the Display Network … [Read more...] about Google Analytics Now Offers Display Targeting Reports
New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
At first glance, the financial data in Google’s latest quarterly financial summary look positive for the king of online advertising. “Google had a great quarter with revenue up 22% year on year, at $16.0 billion”, said Patrick Pichette, CFO of Google. “We are moving forward with great product momentum and are excited to continue providing amazing user experiences, with a view … [Read more...] about New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account. … [Read more...] about Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
Google Introduces Bulk Changes in Shopping Campaigns
Hey you. Yeah, you! It’d behoove you to upgrade your PLA campaigns to Google Shopping campaigns. Why? Because Google is retiring the legacy PLA format in under eight weeks. According to Google, the early returns are in on the Shopping campaigns: “Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the … [Read more...] about Google Introduces Bulk Changes in Shopping Campaigns
5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
You've got great ads and a great click-through-rate, but you're just not seeing the conversions you want. It's a good time to check out your site and come up with some conversion rate optimization (CRO) ideas. There are a variety of tools available, including some free options to get you started. Google Analytics is a great free tool and is often overlooked or underutilized in … [Read more...] about 5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
