Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I’ve had great success on the platform. If you haven’t heard, Shopping campaigns will completely replace PLAs in August. As a result, it is important that you are both prepared to transition as well as manage the new campaigns. Many of the … [Read more...] about Get Ready for Google Shopping
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Google: Stop Losing the Forest for the…Quality Score
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score (PDF), in tandem with a video explaining the AdWords auction parsing process. While there’s a treasure trove of information in both resources, Google seems primarily interested in driving home … [Read more...] about Google: Stop Losing the Forest for the…Quality Score
Go Beyond The Basics! Guide to Google Adwords – Intermediate Edition
By now, you’ve been in PPC for a while and have a basic understanding of how AdWords and PPC works. Now, you’re getting into questions about some technical details like campaign types and settings, ad extensions, and how to start optimizing your account. In this white paper you will learn: How to select appropriate campaign type Understanding campaign settings and … [Read more...] about Go Beyond The Basics! Guide to Google Adwords – Intermediate Edition
Still on PLAs? How to Migrate to Google Shopping
Welcome to this month’s series week on PPC Hero! We’ll be focusing on all things eCommerce, letting you know how to fine-tune your campaigns and where opportunity lies. So sit back and learn strategies for boosting your sales and ROI. Google is retiring PLAs (Product Listing Ads) in August and accounts running them will be upgraded to Google Shopping campaigns. Google … [Read more...] about Still on PLAs? How to Migrate to Google Shopping
Google Announces Updated Shopping Feed Attributes
Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year. The 5 updates that Google specifies include: A strong recommendation that mobile users are served a landing page that is optimized for their mobile experience. Google enables the merchant to … [Read more...] about Google Announces Updated Shopping Feed Attributes
Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It would not be a week of PPC News without some news on Mobile Advertising. Mobile site call conversions are now available in AdWords. [PPC … [Read more...] about Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest edition of best practices in the industry by introducing AdWords Best Practices. AdWords Best Practices will be coming up with new modules each month, and … [Read more...] about Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
[New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
New webinar with: Let's face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and online conversions to optimize campaigns and bidding, many ignore the single best way to beat competitors: tracking phone calls. When you don't … [Read more...] about [New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
Google Introduces “My Business”
Today on Inside AdWords, Google introduced "My Business". My Business offers a new, free way for businesses to connect with their customers. All sorts of companies can reach their customers through Google by utilizing this new program. Features on "My Business": Business Updates: you can keep your customers and potential customers updated on the business by updating your … [Read more...] about Google Introduces “My Business”
Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Bing released some big news this past week. They decided Google had it right all along, and now plan to release what Google AdWords describes as … [Read more...] about Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
New Webinar with Google! Three Next-Level Strategies for Ecommerce PPC
You've heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle - are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns and Dynamic advertising still uncharted territory for you? These new features increase your reach for optimizing bids and settings while making the overall search … [Read more...] about New Webinar with Google! Three Next-Level Strategies for Ecommerce PPC
Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Ever written ads for an 11-year-old? Might be time to dust off the ol' ad copy handbook and see what it says about targeting children. [Advertising … [Read more...] about Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
