It's Monday Morning. You're about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in Google's reporting system this past weekend. The issue appears to have only affected conversion and revenue data. Our Google representative confirmed … [Read more...] about Google AdWords Conversion Tracking Briefly Broken
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Guide to Google AdWords – Beginner Edition
So you’ve taken the plunge into PPC. Welcome to the club! There is a lot that goes on in PPC. And it changes quite frequently, however the fundamental principles of it do not. This guide will get you started on learning the terms and concepts of managing a Google AdWords account. The concepts learned can be used in other platforms as well! You'll learn: Common terminology … [Read more...] about Guide to Google AdWords – Beginner Edition
Navigating the Google Display Network
Navigating the Google Display Network How to Succeed and Gain Conversions … [Read more...] about Navigating the Google Display Network
Stop Your Google Display Campaigns Going Off The Rails
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. To open up I'm going to focus on some common problems I see sneak into Display campaigns that aren’t regularly maintained. I'll also show how you can take a few steps to avoid most of the major issues that creep into these campaigns. When it comes to Display advertising on Google … [Read more...] about Stop Your Google Display Campaigns Going Off The Rails
Google’s Keyword Planner Just Got Awesome Today
I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would be. Sure, I kept going back for the nuggets of useful information available, but I always wanted more. Well, that little intern just graduated and is ready to do more in-depth … [Read more...] about Google’s Keyword Planner Just Got Awesome Today
How To Use Google Analytics For Better Bid Adjustments
Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and are able to specify our bid for specific users who are worth more to us. For example, if we see users in a particular town spending more on our site, we are … [Read more...] about How To Use Google Analytics For Better Bid Adjustments
Google Analytics Loses Paid Search Queries: Time to Panic?
So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser when users are not signed in to Google. Previously, this security layer was only applied to ‘signed in’ users. Chrome is … [Read more...] about Google Analytics Loses Paid Search Queries: Time to Panic?
Getting the Most out of Google Shopping’s New Features
Throughout its brief life, Google Shopping always ran alongside its PLA sibling. While it was initially unclear what the future held for the two, Google recently announced that the life of PLAs is officially coming to a close. Soon enough all product listings will transition into Google Shopping, which will become the new standard. As a result, advertisers will be required to … [Read more...] about Getting the Most out of Google Shopping’s New Features
4 Ways You Haven’t Thought to Use Google Analytics for CRO
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate optimization (CRO) ideas. Sure, there are great tools out there like Crazy Egg, but there are also some free options to get you started. Google Analytics is a free tool and … [Read more...] about 4 Ways You Haven’t Thought to Use Google Analytics for CRO
Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
I’ve always taken a bottom line approach to evaluating keyword performance. I want to know how much was spent on clicks, how many conversions those clicks generated, and if my keywords are profitable and performing to client or in-house goals. I base optimizations on these bottom line metrics and decide whether to pause certain keywords. What I have recently come to … [Read more...] about Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates. Google Analytics provides lots of different reports and tools to help you do this. Below I have listed 4 … [Read more...] about 4 Google Analytics Reports Every PPC Manager Should Use
Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Analytics that we find to be particularly useful … [Read more...] about Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
