Google Shopping is the next generation of PLAs. Offering a more retail centric advertising model, advertisers can easily segment their product feeds by categories and labels. This is all well and good but what do you do when performance is lacking? Do these new campaign types require new tactics or can you treat them like your other AdWords campaigns? The Account The account … [Read more...] about Are You Wasting Spend on Google Shopping?
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Google Changes Naming Conventions for Conversion Tracking
Changes are coming to conversion tracking in AdWords. Throughout this month, AdWords will begin rolling out updates to the conversion naming convention, as well as the way they are counted. If you are managing a Google account, you may have gotten an email alerting you of the upcoming enhancements. These changes are to help you better track different types of conversions and … [Read more...] about Google Changes Naming Conventions for Conversion Tracking
Google AdWords Is Getting A (Tiny) Makeover
For some, the news that AdWords is getting a redesign might not come as a surprise. Several accounts have been switched over to the new design for weeks or even months. For others, whose accounts have not yet made the switch, you're now in on the secret: Google has officially announced that their gradual redesign is finally going to reach all of Google AdWords. Though the … [Read more...] about Google AdWords Is Getting A (Tiny) Makeover
Google to Receive More Insight from Muted Ads
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help determine uninterested viewers. In July 2012, Google ushered in a new tool to mute certain ads on the Display Network, using a small [x] … [Read more...] about Google to Receive More Insight from Muted Ads
Save Time With Google’s New Undo Button
Have you ever made a change to your AdWords account, only to later regret it? Despite rigorous analysis and employing your best judgment, sometimes things don’t go quite the way you planned. Maybe you enabled a paused keyword or ad group that ended up adversely affecting the account, or you made a bid change that didn’t have the desired outcome. Well, you might not be able to … [Read more...] about Save Time With Google’s New Undo Button
Happy Birthday Google Shopping!
A Happy 11th Birthday from all of us here at PPC Hero! And many more amazing years to come. Check out these recent PPC Hero blog posts about Google Shopping and product listing ads to take your ecommerce campaigns to the next level: 7 Tips for Getting Your PLA Campaign Holiday Ready The Total Guide to Product Listing Ads How New Shopping Campaigns are Giving PLAs a Jolt! … [Read more...] about Happy Birthday Google Shopping!
6 Exciting Changes Coming To Google & PPC In 2014
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don't expect anything as radical again, but there will be some major areas of change for us to focus on: Ads Will Be More Obvious Have you seen the orange Google "Ad" images yet? If not, you'll … [Read more...] about 6 Exciting Changes Coming To Google & PPC In 2014
Google AdWords Experiences Temporary Tracking Problems
A heads up to all e-Commerce accounts out there that your November AdWords data might not be accurate. Google sent an email out earlier this afternoon to say that conversion values were not tracking correctly during the period of Nov 20th at 6:30 PM PST to Nov 21st at 8:00 PM PST. Who is affected? Anyone using "conversion value" as a key metric for reports, or automated … [Read more...] about Google AdWords Experiences Temporary Tracking Problems
What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions
Google announced on 11/21 that they are enhancing their standard analytics reporting to provide deeper insights. Many new secondary dimensions have been added, along with custom dimensions that allow you to bring in business data that brings additional clarity and context to your data analysis. Custom dimensions is a new Universal Analytics feature, so make sure you have it … [Read more...] about What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions
Google’s New Campaign Type: Search with Display Select
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them”. According to initial tests, Google … [Read more...] about Google’s New Campaign Type: Search with Display Select
Happy Birthday, Google Analytics!
8 years ago, Google released Analytics. We think that's reason to celebrate! Check out a few of our favorite articles about every PPC pro's favorite analytics tool below: 1) https://www.www.ppchero.com/tag/google-analytics/ 2) https://www.www.ppchero.com/get-the-data-you-need-custom-reports-in-google-analytics/ 3) … [Read more...] about Happy Birthday, Google Analytics!
How Google’s New Campaign Type Expands Your Market Reach
Earlier this morning, Google announced a new campaign type. The bad news is it is nothing radically different nor does it take advantage of any special NSA algorithms for super specific targeting. The new campaign is more of a revision on the “search and display” campaign type. Search Network and Display Select The new campaign type is titled Search Network with Display … [Read more...] about How Google’s New Campaign Type Expands Your Market Reach
