Have you ever made a change to your AdWords account, only to later regret it? Despite rigorous analysis and employing your best judgment, sometimes things don’t go quite the way you planned. Maybe you enabled a paused keyword or ad group that ended up adversely affecting the account, or you made a bid change that didn’t have the desired outcome. Well, you might not be able to … [Read more...] about Save Time With Google’s New Undo Button
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Happy Birthday Google Shopping!
A Happy 11th Birthday from all of us here at PPC Hero! And many more amazing years to come. Check out these recent PPC Hero blog posts about Google Shopping and product listing ads to take your ecommerce campaigns to the next level: 7 Tips for Getting Your PLA Campaign Holiday Ready The Total Guide to Product Listing Ads How New Shopping Campaigns are Giving PLAs a Jolt! … [Read more...] about Happy Birthday Google Shopping!
6 Exciting Changes Coming To Google & PPC In 2014
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don't expect anything as radical again, but there will be some major areas of change for us to focus on: Ads Will Be More Obvious Have you seen the orange Google "Ad" images yet? If not, you'll … [Read more...] about 6 Exciting Changes Coming To Google & PPC In 2014
Google AdWords Experiences Temporary Tracking Problems
A heads up to all e-Commerce accounts out there that your November AdWords data might not be accurate. Google sent an email out earlier this afternoon to say that conversion values were not tracking correctly during the period of Nov 20th at 6:30 PM PST to Nov 21st at 8:00 PM PST. Who is affected? Anyone using "conversion value" as a key metric for reports, or automated … [Read more...] about Google AdWords Experiences Temporary Tracking Problems
What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions
Google announced on 11/21 that they are enhancing their standard analytics reporting to provide deeper insights. Many new secondary dimensions have been added, along with custom dimensions that allow you to bring in business data that brings additional clarity and context to your data analysis. Custom dimensions is a new Universal Analytics feature, so make sure you have it … [Read more...] about What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions
Google’s New Campaign Type: Search with Display Select
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them”. According to initial tests, Google … [Read more...] about Google’s New Campaign Type: Search with Display Select
Happy Birthday, Google Analytics!
8 years ago, Google released Analytics. We think that's reason to celebrate! Check out a few of our favorite articles about every PPC pro's favorite analytics tool below: 1) https://www.www.ppchero.com/tag/google-analytics/ 2) https://www.www.ppchero.com/get-the-data-you-need-custom-reports-in-google-analytics/ 3) … [Read more...] about Happy Birthday, Google Analytics!
How Google’s New Campaign Type Expands Your Market Reach
Earlier this morning, Google announced a new campaign type. The bad news is it is nothing radically different nor does it take advantage of any special NSA algorithms for super specific targeting. The new campaign is more of a revision on the “search and display” campaign type. Search Network and Display Select The new campaign type is titled Search Network with Display … [Read more...] about How Google’s New Campaign Type Expands Your Market Reach
Tracking Made Simple – How to Create AdWords & Analytics Tags in Google Tag Manager.
Tracking seems to be a major pain point for most online marketers. Google Tag Manager is an easy to use free tool that helps ease some of those frustrations by allowing you to place one snippet of code on all your pages in your site and then giving you the freedom to add as many additional tags as your heart desires - without having to go through a Webmaster or developer. How … [Read more...] about Tracking Made Simple – How to Create AdWords & Analytics Tags in Google Tag Manager.
Create Enticing Display Ads With Google’s Ready Creatives
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready Creatives at the IAB (Interactive Advertising Bureau) MIXX Conference. What is it? Google’s Ready Creatives add further enhancements to … [Read more...] about Create Enticing Display Ads With Google’s Ready Creatives
Get More From Google Adwords Dynamic Search Ads
Today’s post comes from PPC Hero Ally Hayley Coutinho. Hayley is a Paid Search Consultant at Receptional, one of the UK’s longest running digital marketing agencies. On a day to day basis, Hayley is the manager of various client accounts, both small and large scale, across several industries. -- Google's Dynamic Search Ads (DSA) program was first launched in beta in late … [Read more...] about Get More From Google Adwords Dynamic Search Ads
Get the Data You Need – Custom Reports in Google Analytics
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about Get the Data You Need – Custom Reports in Google Analytics
