You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
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Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers
The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon. This comes on the heels of the release of enhanced campaigns where mobile was set to be included by all campaigns by default, a change that was accompanied by mobile bid adjustments at the campaign level … [Read more...] about Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers
Use Google’s Auction Insights to Find Your Competitors’ Mistakes
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I was so awe-struck by the all-encompassing awesomeness of the feature that it took me until recently how to figure out a way to use it in new and exciting ways. … [Read more...] about Use Google’s Auction Insights to Find Your Competitors’ Mistakes
The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
You've asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We'll be posting twice a week until all six parts are posted, so keep your eyes peeled! Part 1: Setting Up Your Data Feed Part 2: How to Set Up Your Shopping Campaign Part 3: How To Optimize Your PLA … [Read more...] about The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
Google Grants Us Mobile Specific Value Tracking
We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value Track tool. Value Track is an AdWords keyword level URL-tagging feature that allows you to gain insights from all sorts of … [Read more...] about Google Grants Us Mobile Specific Value Tracking
Google AdWords Picks the Final Four Champion
Okay, so it's not AdWords directly who's picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men's Tournament by some of the metrics that matter in PPC: namely search volume and cost per click. It's as if the RPI was replaced by a Google Pricing Index (a totally made up statistic created solely for the purposes of this exercise). … [Read more...] about Google AdWords Picks the Final Four Champion
Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must master when entering the world of PPC marketing. Once you understand the relationships between match types and the queries to which Google will or will not … [Read more...] about Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Infographic: How Google Makes Money From Mobile
Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it was interesting and figured you might too. Enjoy! (Click to enlarge) … [Read more...] about Infographic: How Google Makes Money From Mobile
Google’s lead product manager, Paul Feng, to speak at Hero Conf!
We’re very excited to officially announce that Paul Feng will be speaking at Hero Conf 2013! Feng is responsible for all AdWords advertiser tools and interfaces at Google, including AdWords.google.com, AdWords Editor and the AdWords API. As a keynote speaker, Feng will join a roster of elite PPC pros like Bryan Eisenberg, Andrew Goodman and David Rodnitzky. See the full … [Read more...] about Google’s lead product manager, Paul Feng, to speak at Hero Conf!
Fact Checking Google: Tablet and Computers Are Not the Same!
As many of you are probably aware by now, Google's new enhanced campaigns are talk of the town in the PPC industry. For those of you who sat in on Google's introductory Webinar last week, you'll remember how they rather brashly asserted that the reason they are allowing you to adjust your bids on mobile but not for tablets is that computers and tablet are 'essentially the same … [Read more...] about Fact Checking Google: Tablet and Computers Are Not the Same!
Next Level PPC & SEO With Google Analytics Webinar Recording
Welcome to our "Next Level PPC & SEO With Google Analytics" webinar recording! We have been covering the basics of SEO and PPC over the last two months, and we thought it was time to delve a littler deeper. In this recording with, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing we uncovered how to use Google Analytics to report and analyze your SEO and … [Read more...] about Next Level PPC & SEO With Google Analytics Webinar Recording
A detailed look at Google’s new Enhanced Sitelinks
This week on PPC Hero we’ve been focusing on all the big new and exciting changes happening in the PPC world. If you haven’t heard yet, Google is rolling out its new Enhanced Campaigns at present and you’ll be forced to switch over come June. For more info have a look at Eric’s reaction earlier this week. Today we’re going to take a look at the new Sitelink features in … [Read more...] about A detailed look at Google’s new Enhanced Sitelinks
