Today's post comes from PPC Hero Ally Hayley Coutinho. Hayley is a Paid Search Consultant at Receptional, one of the UK’s longest running digital marketing agencies. On a day to day basis, Hayley is the manager of various client accounts, both small and large scale, across several industries. -- Google recently rolled out the Keyword Planner tool and despite it going … [Read more...] about Google’s Keyword Planner: What’s changed and is it any good?
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Google’s Auction Insights Just Got Even More Awesome
Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing. We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re powerful, and it’s sort of crazy that Google is even willing to share that information with all of us. It makes sense, as being … [Read more...] about Google’s Auction Insights Just Got Even More Awesome
Benchmark Your Display Campaigns with Google’s New Tool
Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it's been a success for us in the limited context of our own accounts, we're often left stumbling in the dark when it comes to our performance versus the competition. Luckily, Google has provided us with a new tool to examine just how we stack up to the competition in the … [Read more...] about Benchmark Your Display Campaigns with Google’s New Tool
Google Will Be Well-Served to Serve Once
Today's post comes from PPC Hero Ally Justin Sous. Justin is a paid search consultant specializing in PPC and local SEO. You can connect with him on Twitter @JustinSous, Google+, or contact him via his website. -- It’s no secret that more and more small businesses are showing up on the web to capitalize on advertising opportunities, including Pay Per Click. After all, with … [Read more...] about Google Will Be Well-Served to Serve Once
The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 6, Using Google Analytics To Measure Performance
Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers
The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon. This comes on the heels of the release of enhanced campaigns where mobile was set to be included by all campaigns by default, a change that was accompanied by mobile bid adjustments at the campaign level … [Read more...] about Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers
Use Google’s Auction Insights to Find Your Competitors’ Mistakes
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I was so awe-struck by the all-encompassing awesomeness of the feature that it took me until recently how to figure out a way to use it in new and exciting ways. … [Read more...] about Use Google’s Auction Insights to Find Your Competitors’ Mistakes
The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
You've asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We'll be posting twice a week until all six parts are posted, so keep your eyes peeled! Part 1: Setting Up Your Data Feed Part 2: How to Set Up Your Shopping Campaign Part 3: How To Optimize Your PLA … [Read more...] about The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
Google Grants Us Mobile Specific Value Tracking
We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value Track tool. Value Track is an AdWords keyword level URL-tagging feature that allows you to gain insights from all sorts of … [Read more...] about Google Grants Us Mobile Specific Value Tracking
Google AdWords Picks the Final Four Champion
Okay, so it's not AdWords directly who's picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men's Tournament by some of the metrics that matter in PPC: namely search volume and cost per click. It's as if the RPI was replaced by a Google Pricing Index (a totally made up statistic created solely for the purposes of this exercise). … [Read more...] about Google AdWords Picks the Final Four Champion
Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must master when entering the world of PPC marketing. Once you understand the relationships between match types and the queries to which Google will or will not … [Read more...] about Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Infographic: How Google Makes Money From Mobile
Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it was interesting and figured you might too. Enjoy! (Click to enlarge) … [Read more...] about Infographic: How Google Makes Money From Mobile
