There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Google Says “Do Mobile or the Kitten Gets It”
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Yahoo! to Start Partnering with Google on Contextual Targeting
Man, it's been a crazy week in PPC. And it keeps getting crazier. Yesterday Yahoo! announced that they're adding Google as an ad partner for contextually targeted ads on the display network. They say that they agreement is "global" and "non-exclusive" and that it includes placements on "various Yahoo! properties" along with "certain co-branded sites." According to the Wall … [Read more...] about Yahoo! to Start Partnering with Google on Contextual Targeting
Google To Force You To Go Mobile With Enhanced Campaigns
So for those of you in PPC land who were stuck under a rock for the past 24 hours – Google announced their exciting new ‘Enhanced Campaigns’. The main idea seems to be two-fold. On the one hand, make things easier to manage – fewer campaigns to work with, but on the other, more money for Google as more advertisers use mobile. In fact, I wrote something back in October about … [Read more...] about Google To Force You To Go Mobile With Enhanced Campaigns
Next Level PPC & SEO With Google Analytics
Join us for a Webinar on Wednesday, February 13th at 12pm With the basics of SEO and PPC covered over the last two months, it's time for something a little deeper! In this month's webinar, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing will uncover how to use Google Analytics to report and analyze your SEO and PPC accounts. Each presenter will explain their … [Read more...] about Next Level PPC & SEO With Google Analytics
How To Use Attribution Modeling In Google Analytics
Today, we'll walk you through using attribution modeling in Google Analytics. The attribution modeling tool is in beta, currently. If you were on top of your beta game enough to get in or you're just excited about when the feature will be available to everyone, this is a great video to show you how to use this awesome tool. Attribution modeling helps give additional insight … [Read more...] about How To Use Attribution Modeling In Google Analytics
11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
For the final part of our January series – Things to test in your account in 2013 – I’m going to be diving into the wonderful world of the Google Display Network, or GDN for those of us who love pointless acronyms! Anyway, acronyms aside, there are plenty of things you want to be testing in your display campaigns this year. I’d wager that the majority of us in PPC land tend … [Read more...] about 11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
Google Analytics
/inheriting-large-pay-per-click-accounts/set-proper-ppc-analytics-tracking/ /improving-conversion-rates-using-google-analytics/ /guide-to-url-tracking-in-google-analytics/ … [Read more...] about Google Analytics
Google Display Network
https://www.hanapinmarketing.com/resources/whitepaper/navigating-display-network/ … [Read more...] about Google Display Network
Google AdWords
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Google Is Adding Buttons To Your Display Network Text Ads.
Google announced a change coming to text ads on the Google Display Network, rolling out this week. There will now be a clickable arrow button, as well as slight optimizations to font size, spacing and text layout. Seen here: Apparently the color of the buttons will be in the same pallette color you've chosen for your ad units. The article says,"For instance, if the … [Read more...] about Google Is Adding Buttons To Your Display Network Text Ads.
Introduction to Google Tag Manager
Ever had issues keeping track of which tracking codes go where? Whether it’s Google Analytics, Bing, AdWords or remarketing, the simple truth is that there are a lot of different snippets you need to keep track of these days. That’s where Google Tag Manager comes to help out! What’s the scoop? Google Tag Manager was launched back in October as a way to keep all of your tags … [Read more...] about Introduction to Google Tag Manager
Update: Google Impression Share Reporting Changes Live
It's finally here! As mentioned in a previous news update, Google has been hard at work updating AdWords Impression Share reporting. As of November 7th, that work has finally come to the PPC general public as detailed on the AdWords Blog here. If this particular change caught you unawares, then you'll need to be updated on the new features, and more importantly - the biggest … [Read more...] about Update: Google Impression Share Reporting Changes Live
