The Google Display Network is nearly the whole internet. If you're on auto targeting, even with some contextual keywords, it's going to get crazy. There's obviously always going to be click fraud, which is just like the click fraud you deal with in your Search Network campaigns. But, something I encountered for the first time recently was placement fraud. Now, I've seen MFA's … [Read more...] about Google Display and Placement Fraud – Is Your Money Being Wasted?
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Google Makes a Big Impression and Bing Adds Sitelinks
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression Share. Imagine then, if you will, their reaction to last week’s release on the Google AdWords blog detailing the new Impression … [Read more...] about Google Makes a Big Impression and Bing Adds Sitelinks
Google’s New Ad Rotation Settings are Now REALLY Not the Devil
If you've been a long-time reader of PPC Hero, you might remember Sean Quadlin’s elegant dissertation back in May on how Google’s new Ad Rotation settings were, and I quote, “The Devil”. For the uninitiated: In May, Google introduced new Ad Rotation settings, making it so that you can only opt ads in to the “Rotate evenly” option for a span of 30 days, after which they would … [Read more...] about Google’s New Ad Rotation Settings are Now REALLY Not the Devil
It’s Official: PPC Hero Prefers Bing to Google!
Oh, Bing. You're everywhere lately. You're on my television, interrupting my time with Stephen Colbert on Hulu, sending me emails asking me to call you Bing Ads now, and asking me to "Bing-it-on". Well, like an annoying classmate telling me to call him by his Dungeon Master name now, asking me to please, please take his survey for science class; I'd rather just get it over … [Read more...] about It’s Official: PPC Hero Prefers Bing to Google!
Happy 14th Birthday Google!!
PPC Hero would like to wish Google a very happy 14th birthday!! Google’s actual birthday has been a debated topic throughout the years, but Google has chosen September 27th as their official day to celebrate! Cheers to this year and many more, Google! Check out this interactive timeline on Google's history here. … [Read more...] about Happy 14th Birthday Google!!
Sharing is Caring: Google AdWords Introduces Shared Budgets
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily spend level by automatically adjusting spend allocation for full utilization. As Google Engineer Vidya Iyer explains: “Say you’re … [Read more...] about Sharing is Caring: Google AdWords Introduces Shared Budgets
Media Buying For PPC Part 2: Google TV
https://www.youtube.com/watch?v=86DppbS17rw&feature=youtu.be In this Whaddya'know Wednesday, Eric talks about making a media buying plan for Google TV and how to use Google TV. He tries really hard not to sound totally bitter about Google pushing it into the ocean on an iceberg. … [Read more...] about Media Buying For PPC Part 2: Google TV
Google To Start Enforcing PPC Sitelink Policy?
https://www.youtube.com/watch?v=Zsn-Jnp0EZE&feature=youtu.be On this Whaddya'know Wednesday, Sam Owen talks about Google's new sitelinks policy that prevents you from using sitelinks like extra lines of ad text. … [Read more...] about Google To Start Enforcing PPC Sitelink Policy?
Two Tips to Make the Most of Google’s Latest Results Page Change
The SEM world has been set aflame by some of the recent changes seen on Google’s Search Engine Results Page. First observed by Dr. Pete over at SEOmoz and later elaborated on at length by Larry Kim over at Wordstream, the main takeaway for all of you intrepid PPC Account Managers out there is this: On many searches, Google has been showing only seven organic search listings … [Read more...] about Two Tips to Make the Most of Google’s Latest Results Page Change
Create & Manage Your Remarketing Lists via Google Analytics
Google Analytics has always provided a variety of tools to help you better understand your website visitors and improve their experience. Perhaps one of the most popular features they have to offer is remarketing. Remarketing is a powerful tool that can be used to expand your reach and influence users to return to your website. Up until recently, two separate tags were … [Read more...] about Create & Manage Your Remarketing Lists via Google Analytics
How To Use Google Automated Rules For Targeting Optimal Ad Positions
In part one of our automating paid search series this week, Kayla explained three ways to self-automate your work, and in part two Sam talks about using bid management software. Today, in our third series post, I'll tell you all about Google's automated rules. Why you'd want to use them, how to set them up, a case study on when I used them for an account, and how to stop using … [Read more...] about How To Use Google Automated Rules For Targeting Optimal Ad Positions
Flexible Targeting on the Google Display Network
So, the other day I was changing some settings and noticed this little guy in one of my accounts: Yeah, I should have noticed this on the AdWords blog, but I didn't. Hey, I get busy just like everyone else! So, back to my story: I notice this guy, and I'm all "Whaaat?!" Because I've been splitting out Display campaigns like it was my job (oh, wait...) in order to make sure … [Read more...] about Flexible Targeting on the Google Display Network
