Google has recently released a re-imagining of classic ad campaigns through the lens of marketing on the Display Network. They’ve reassembled the creative teams responsible for much ballyhooed ads for Coke, Avis, Alka-Seltzer and Volvo, and while the new campaigns sometimes stretch the capabilities of the Display Network to points beyond mere SEM’ers capabilities (display ads … [Read more...] about Google Connects Marketing Across the Ages
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Are Facebook Leads Less Valuable Than Google Leads?
At Hanapin, we encourage our clients to test out many different advertising platforms to see which work best for their business. From my experience, one of the hardest platforms to get clients to buy in to is Facebook. Even though Facebook continues to enhance and improve their advertising program, announcing even more changes this week, there's the perception that Facebook is … [Read more...] about Are Facebook Leads Less Valuable Than Google Leads?
Google Analytics’ Sumptuous New Look
You may have noticed while getting your analytics on yesterday or today that Google Analytics has gotten a new look. Google’s announcement of the change states that they’ve made changes to pretty much everything, which has been confirmed by outside research (and by “outside research” I mean “me”). If you haven’t taken a tour of the new features, do it already. Google’s post … [Read more...] about Google Analytics’ Sumptuous New Look
Using Image Search Ads in Google
If you’re relatively new to PPC advertising, Google’s image search ads may have flown under your radar. What are image search ads, you may be asking? Image search ads are ads that include both text and an inline image, appearing only on Google image search results pages. Don’t confuse these with image ads, which are graphical ads that show on Google’s Display Network. Here’s … [Read more...] about Using Image Search Ads in Google
When/Why You Should Use Google AdWords’ MCC
Today, Google announced that automated rules are now available for use across multiple client accounts in AdWords’ My Client Center (MCC). We here at Hanapin Marketing use an MCC to manage multiple accounts, and I’m sure plenty of you out there reading PPC Hero also managing multiple accounts. If you’re not currently using Google’s MCC to manage multiple accounts, this post is … [Read more...] about When/Why You Should Use Google AdWords’ MCC
Google AdWords Display Ad Builder Made Even Easier
Google’s Display Network can be a great place to generate some additional traffic, leads, and branded exposure. While text ads go a long way in garnering attention, sometimes an image ad can grab searchers’ attention more quickly, especially considering the fact that you can tailor your image ads specifically to match a page’s content. Think about your own experience as a Web … [Read more...] about Google AdWords Display Ad Builder Made Even Easier
Google Releases Enhanced Sitelinks
This week Google announced the roll out of enhanced sitelinks. The Gospel of Google has long preached that sitelinks increase click through rate, and this latest announcement comes with the prediction that enhanced sitelinks will provide an even larger improvement on the previous hike in CTR. An increase to the increase, if you will. And when it comes to CTR, we most … [Read more...] about Google Releases Enhanced Sitelinks
Google Privacy Policy & PPC
Once in a while, Google makes an appearance in the news and dominates the blogs with half angry and half praiseworthy articles. Last week, Google publicly announced it's new privacy policy, which will roll out in March, and though some people were angry about it, everyone has come to terms with it by now. Really, it's nothing new. Google will now basically combine all of its … [Read more...] about Google Privacy Policy & PPC
Guide to URL Tagging and Tracking in Google Analytics
Over the years, we've written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero's articles about URL tracking in Analytics are always at the top even though some of them were written in … [Read more...] about Guide to URL Tagging and Tracking in Google Analytics
How To Use Automated Rules in Google AdWords
This week, Kayla Kurtz shows you how to use Automated Rules in Google AdWords and how they can be your best friend. https://www.youtube.com/watch?v=3EZFkbN9OTo&feature=youtu.be&fb_source=message … [Read more...] about How To Use Automated Rules in Google AdWords
Something You Need to Know About the Google Display Network
Some people are a little afraid of the Google Display Network. There are all kinds of targeting options, segmentation options, and it can rack up a lot of money in a small amount of time. I feel lucky because some of my first accounts were ones in which the Display Network was a primary source of traffic, so I learned pretty fast that the GDN isn’t something to be afraid of – … [Read more...] about Something You Need to Know About the Google Display Network
Google Online Marketing Challenge Registration Opens
I know most of you may not fall into this category, but if you happen to teach at the college level--you should definitely check out Google's Online Marketing Challenge, the registration for which just opened. It's open to professors of any higher learning institution. The Professor is so excited, because he just signed up for the Google Online Marketing Challenge. … [Read more...] about Google Online Marketing Challenge Registration Opens
