This is the first post in a series called How to Succeed on the Display Network. This post focuses on comparing the Google and Bing “Content” Networks by exploring their similarities and differences. The Display Network can be an intimidating place to advertise on. If you’re just starting out in PPC, or just venturing into advertising on the Display Network, you might be … [Read more...] about Display Network Success: Part 1 – Google vs. Bing “Content” Network
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Heroview – Managing Google Grants Accounts with John Lavin
Today’s #Heroview featured John Lavin (@johnnyjetfan) as he revealed his expertise in working with Google Grants Accounts. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone who participated in this month’s Heroview – real-time discussions with … [Read more...] about Heroview – Managing Google Grants Accounts with John Lavin
Google Introduces The +1 Button To Display Ads
We’ve talked about the +1 button on PPC Hero before. We’ve told you how it allows people who like your site to “+1” your search ads, and doing so will show all their Google contacts that the person liked it. Now, Google announced, people can do the same with your Display ads! … [Read more...] about Google Introduces The +1 Button To Display Ads
Google Introduces +1 Snippets to Google Maps
Google announced today that they are now introducing +1 Snippets to Google Maps. For those who haven’t heard, +1 Snippets are basically small previews of the +1 link, complete with a synopsis and an attached image, in order for people within the user’s circle to have a brief preview of what has been shared. With the integration of +1 Snippets in Google Maps, as a user you can … [Read more...] about Google Introduces +1 Snippets to Google Maps
Google AdWords—Applying Ad Review to Paused Ads
Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well. According to Google’s Lauren Barbato, a crew member for the Inside AdWords blog, this change will make managing AdWords accounts that much easier for users as it further … [Read more...] about Google AdWords—Applying Ad Review to Paused Ads
Google Introduces Top of Page Bid Estimates in AdWords
Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results. Google knows you’re a hungry, hungry data hippo! … [Read more...] about Google Introduces Top of Page Bid Estimates in AdWords
Google Analytics Now Accessible By Multiple AdWords Accounts
Much to the delight of many PPC account managers, Google recently released a new version of Analytics in beta and they’ve been publishing a series of posts outlining the newest features, additions and changes on their Analytics blog to inform users of exactly what the changes are. So far, we’ve heard about changes in custom reports and multi-channel funnels (check out Bethany’s … [Read more...] about Google Analytics Now Accessible By Multiple AdWords Accounts
My #1 Tip for Google Display Network: Scale Your Campaigns
Often times I find that people treat the display network as secondary to search. I’ll admit, it’s not always the first thought that comes into my mind when I start thinking about how I’m going to tackle a new account. I never understood why that is. I mean, display is awesome, why should it take a backseat? After many sleepless nights of pondering this question, I’ve decided … [Read more...] about My #1 Tip for Google Display Network: Scale Your Campaigns
Google AdWords Conversion Tracking Data Explained
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for conversion tracking. It’s easy to overlook the breadth of information AdWords gives you in your reports, and it’s not easy to discern the difference between the types of … [Read more...] about Google AdWords Conversion Tracking Data Explained
Google Releases AdWords Editor Version 9.5
Google just released AdWords Editor Version 9.5, and it comes with a couple of cool updates to keep in mind that make the new download worth the effort. Let’s review: It’s time to update your AdWords Editor, people! … [Read more...] about Google Releases AdWords Editor Version 9.5
Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
On this week's Whaddya'know Wednesdays, our weekly expert, Bryan Watson, gives us four reason why every business should have a Google Place Page. If you'll remember, Amber delved into this topic a bit way back in 2009, but a lot has been going on since then! With mobile growing like crazy and more people searching for their information online than in telephone books--It's time … [Read more...] about Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
Google Expands Search Sitelinks—Coming to PPC Next?
It’s been a couple days since Google released their announcement that sitelinks were being expanded and improved and most of you may have even seen the release. I would be willing to guess most PPC-ers read the information and dismissed it fairly quickly as it seems to only apply to search engine results, not ads. However, I challenge you all to take another look because the … [Read more...] about Google Expands Search Sitelinks—Coming to PPC Next?
