Google announced that they will be changing the definition of a session in Google Analytics. Currently, a session is ended when one of the following actions occur: It’s the end of a day. The visitor has closed their browser window. It’s been longer than 30 minutes between pageviews for a single visitor. With the changes happening in Analytics, the first and last bullet up … [Read more...] about Google Analytics Changing How Sessions Are Defined
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Everything You Need To Pass The Google Advertising Fundamentals Exam
The first time I was studying for the AdWords Fundamentals exam I was extremely nervous. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam. It didn't help that we were told by those at Hanapin who had already passed "no one has ever failed the AdWords exam, well except for that one intern and nobody's really sure what … [Read more...] about Everything You Need To Pass The Google Advertising Fundamentals Exam
Dealing With Google AdWords and Analytics Data Discrepancies
A few months ago I wrote a guest post for Portent Interactive about the data discrepancies between Google AdWords and Analytics. It's still something I deal with every day when trying to analyze and make account decisions and I wanted to share this post with our readers. In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our … [Read more...] about Dealing With Google AdWords and Analytics Data Discrepancies
Google Announces Click-to-Call Enhancements in AdWords Ads
In an email today from Google to AdWords advertisers, Google announced enhancements to their click-to-call functionality in AdWords ad text. This is important information to have because these enhancements will impact charges on clicks to these phone numbers. What are the enhancements and how do they affect charges on your click-to-call ads? Here’s the skinny: To enhance … [Read more...] about Google Announces Click-to-Call Enhancements in AdWords Ads
Google +1 Feels the Need. The Need for Speed!
Google announced yesterday that they are rolling out improvements to the +1 Button already. Does that mean the name changes to Google +1.1? Faster is always better so they decreased the load time of the actual button and of the web pages that have implemented +1. Forget surfing the information superhighways - now your site can fly with the Mig fighter jets of the Internet … [Read more...] about Google +1 Feels the Need. The Need for Speed!
The Ultimate Guide to Google AdWords Quality Score
(Drum roll, please!) PPC Hero and Hanapin Marketing are proud to present: The Ultimate Guide to Google AdWords Quality Score! We’ve been working hard to bring you as much valuable information as we can on this elusive metric, including: types of Quality Scores, why it matters, common misconceptions, and an emergency help section for when your Quality Score plummets. This … [Read more...] about The Ultimate Guide to Google AdWords Quality Score
Local Online Ads Made Easier with Google AdWords Express
Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Here’s a video Google published to help new users understand the service: Basically this is a simpler, easier-to-start version of AdWords for local business owners … [Read more...] about Local Online Ads Made Easier with Google AdWords Express
Discover The 20 Most Expensive Keywords in Google AdWords
On July 14th, Google announced their Q2 earnings for 2011. Revenue was up 32% from last year bringing total Q2 earnings to just over $9 billion dollars. So how is Google making all this money? Well in large part, from us. Paid clicks on ads increased 18% from Q2 last year while the average cost-per-click has gone up 12% since then. In just the last 4 quarters, Google brought … [Read more...] about Discover The 20 Most Expensive Keywords in Google AdWords
Google AdWords – Call Metrics Available in US & Canada
Back in November of last year, Google announced that they would be starting the slow roll-out of a feature in AdWords that would allow advertisers to get more phone calls for the advertisements and track those calls with detailed reports. It took a long 8 months, but the wait is finally over…call metrics are now available to all advertisers in the United States and Canada! For … [Read more...] about Google AdWords – Call Metrics Available in US & Canada
Tablet Targeting Now Available in Google AdWords
Back in May, Google announced they would soon be rolling out targeting options that would allow account managers to specifically target tablets. Some of you may have had limited access to these targeting options during testing, but as of today those options are available for all AdWords users! For some time now, advertisers have been able to target mobile devices and certain … [Read more...] about Tablet Targeting Now Available in Google AdWords
Google AdWords-Testing a Click Count Feature?
If I had a dollar for every time someone “caught” Google testing a new feature, I’d have enough money to put Oprah back on the air (we miss you, O!). However, sometimes those experimental features could have quite an impact and I think this one could qualify! Google has confirmed with Search Engine Watch that they are, in fact, testing a new feature in AdWords that will … [Read more...] about Google AdWords-Testing a Click Count Feature?
Google Enhances Display Network Metrics
This week, Google announced the addition of several new tools available to advertisers using Google’s Display Network. Google stated in their release that these improvements will “give you better measurement, transparency and value for your display advertising campaigns.” To improve your ability to measure your ad’s success on the Display Network, you can now view your ad’s … [Read more...] about Google Enhances Display Network Metrics
