As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for conversion tracking. It’s easy to overlook the breadth of information AdWords gives you in your reports, and it’s not easy to discern the difference between the types of … [Read more...] about Google AdWords Conversion Tracking Data Explained
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Google Releases AdWords Editor Version 9.5
Google just released AdWords Editor Version 9.5, and it comes with a couple of cool updates to keep in mind that make the new download worth the effort. Let’s review: It’s time to update your AdWords Editor, people! … [Read more...] about Google Releases AdWords Editor Version 9.5
Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
On this week's Whaddya'know Wednesdays, our weekly expert, Bryan Watson, gives us four reason why every business should have a Google Place Page. If you'll remember, Amber delved into this topic a bit way back in 2009, but a lot has been going on since then! With mobile growing like crazy and more people searching for their information online than in telephone books--It's time … [Read more...] about Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
Google Expands Search Sitelinks—Coming to PPC Next?
It’s been a couple days since Google released their announcement that sitelinks were being expanded and improved and most of you may have even seen the release. I would be willing to guess most PPC-ers read the information and dismissed it fairly quickly as it seems to only apply to search engine results, not ads. However, I challenge you all to take another look because the … [Read more...] about Google Expands Search Sitelinks—Coming to PPC Next?
Google Analytics Changing How Sessions Are Defined
Google announced that they will be changing the definition of a session in Google Analytics. Currently, a session is ended when one of the following actions occur: It’s the end of a day. The visitor has closed their browser window. It’s been longer than 30 minutes between pageviews for a single visitor. With the changes happening in Analytics, the first and last bullet up … [Read more...] about Google Analytics Changing How Sessions Are Defined
Everything You Need To Pass The Google Advertising Fundamentals Exam
The first time I was studying for the AdWords Fundamentals exam I was extremely nervous. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam. It didn't help that we were told by those at Hanapin who had already passed "no one has ever failed the AdWords exam, well except for that one intern and nobody's really sure what … [Read more...] about Everything You Need To Pass The Google Advertising Fundamentals Exam
Dealing With Google AdWords and Analytics Data Discrepancies
A few months ago I wrote a guest post for Portent Interactive about the data discrepancies between Google AdWords and Analytics. It's still something I deal with every day when trying to analyze and make account decisions and I wanted to share this post with our readers. In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our … [Read more...] about Dealing With Google AdWords and Analytics Data Discrepancies
Google Announces Click-to-Call Enhancements in AdWords Ads
In an email today from Google to AdWords advertisers, Google announced enhancements to their click-to-call functionality in AdWords ad text. This is important information to have because these enhancements will impact charges on clicks to these phone numbers. What are the enhancements and how do they affect charges on your click-to-call ads? Here’s the skinny: To enhance … [Read more...] about Google Announces Click-to-Call Enhancements in AdWords Ads
Google +1 Feels the Need. The Need for Speed!
Google announced yesterday that they are rolling out improvements to the +1 Button already. Does that mean the name changes to Google +1.1? Faster is always better so they decreased the load time of the actual button and of the web pages that have implemented +1. Forget surfing the information superhighways - now your site can fly with the Mig fighter jets of the Internet … [Read more...] about Google +1 Feels the Need. The Need for Speed!
The Ultimate Guide to Google AdWords Quality Score
(Drum roll, please!) PPC Hero and Hanapin Marketing are proud to present: The Ultimate Guide to Google AdWords Quality Score! We’ve been working hard to bring you as much valuable information as we can on this elusive metric, including: types of Quality Scores, why it matters, common misconceptions, and an emergency help section for when your Quality Score plummets. This … [Read more...] about The Ultimate Guide to Google AdWords Quality Score
Local Online Ads Made Easier with Google AdWords Express
Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Here’s a video Google published to help new users understand the service: Basically this is a simpler, easier-to-start version of AdWords for local business owners … [Read more...] about Local Online Ads Made Easier with Google AdWords Express
Discover The 20 Most Expensive Keywords in Google AdWords
On July 14th, Google announced their Q2 earnings for 2011. Revenue was up 32% from last year bringing total Q2 earnings to just over $9 billion dollars. So how is Google making all this money? Well in large part, from us. Paid clicks on ads increased 18% from Q2 last year while the average cost-per-click has gone up 12% since then. In just the last 4 quarters, Google brought … [Read more...] about Discover The 20 Most Expensive Keywords in Google AdWords
