Using Google Analytics can be very intimidating if you’re just starting out with the program. There’s just…a lot of data. As Ian Lurie, CEO of Portent Interactive, points out in his newest eBook, The Fat-Free Guide to Google Analytics: Using Google Analytics for Business Analytics, the problem is that many people take the wrong approach to the data: “people often let the … [Read more...] about “The Fat-Free Guide to Google Analytics” – A Review
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New Features For Google Search
For those of you that missed Google's announcements earlier today, feel free to take a peek at my notes. There are some exciting things going on in the Google-sphere! I'd love to chat about these new features and your opinions, so feel free to use the comment section as a discussion forum! Firstly, and probably most exciting in my opinion, search by voice and image. Later … [Read more...] about New Features For Google Search
Google’s 2015 Predictions for Display Advertising
Yesterday, Neal Mohan, Google’s Vice President of Display Advertising, delivered a keynote speech at the Interactive Advertising Bureau’s Innovation Days @ Internet Week, in which he made six predictions about improved display ad performance by 2015. You can read his six predictions in full on Google’s blog: There’s a Perfect Ad for Everyone. To highlight some of his … [Read more...] about Google’s 2015 Predictions for Display Advertising
How To Set Up Conversion Tracking In Google AdWords
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make sure it's up and running! https://www.youtube.com/watch?v=oL2DKAo4xjk Transcript: Hello and welcome to PPC Hero’s video tutorials. Today … [Read more...] about How To Set Up Conversion Tracking In Google AdWords
If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
Google’s new product local ads (currently in beta) are designed for mobile, the perfect place for local advertisers to reach their consumers. Mobiles phones can detect location (if the user opts in), so Google can easily match up nearby retailers with consumers. Google also matches up geo-qualified queries (the same way they do with desktop queries) to best meet the searchers … [Read more...] about If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
Google’s New Product Local Ads & Product Extensions To Show On Mobile
A few years ago, in 2009, product extensions in Google were made available to all advertisers in the United States. As of today, product extensions will also be available in mobile formats, as will Google’s new product local ads (in Beta format). Because consumers rely so heavily on their mobile devices to shop (79% of smartphone consumers claim that they use their phones to … [Read more...] about Google’s New Product Local Ads & Product Extensions To Show On Mobile
Google Analytics Releases Limited Webmaster Tools Pilot
Google announced today that after an outpouring of requests, Webmaster Tools data will finally be reachable through Google Analytics. Though this change is currently in limited pilot stages, you can sign up for the opportunity to take part in the integration. According to Google’s statement, this addition to Analytics will be in the form of reports containing Google search … [Read more...] about Google Analytics Releases Limited Webmaster Tools Pilot
Creating Custom Reports in Google Analytics
Google Analytics is an extremely valuable tool in analyzing the performance of your website, whether you are focusing on paid or organic traffic. The first time you log in to Analytics though can be quite overwhelming. I was just getting comfortable with creating custom reports in the old version of analytics when Google released the updated version in April. I finally worked … [Read more...] about Creating Custom Reports in Google Analytics
Google Removes Checkout Badge From Ad Display
Google announced that as of today they are no longer displaying Google Checkout logos in AdWords ads. You can read Google’s statement in a comment on their Merchant support site: Checkout Badges on AdWords ads. The logos will, however, continue to be displayed on product search result pages. This announcement coincides with Google’s efforts to ramp up the visibility of their … [Read more...] about Google Removes Checkout Badge From Ad Display
Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center. So whether you are setting up your Merchant account for AdWords Ad Extensions or Product Listing Ads, or to take advantage of other Google products for businesses, this short how-to is for you! https://www.youtube.com/watch?v=JHUlnTgdoVs … [Read more...] about Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
Google AdWords: Testing Job Ad Extensions?
It looks like Google AdWords is up to their usual testing tricks, yet again! This time, users are reporting a change in ad extensions showing in the UK’s Google search engine. This change seems to add a line of text for ads with a staffing agenda (see the following screenshot). This additional line of text appears to be showing the number of job placements … [Read more...] about Google AdWords: Testing Job Ad Extensions?
Google Banned Keywords | hCG Being Added
One of our clients here at Hanapin is in the hCG diet space, which is a very exciting, fast paced, and competitive vertical in the PPC world. From an agency standpoint, it’s a great account to work on because accounts with a high level of spend generally come with a team of Google folks to work with on the account. That was the case with our client and this Google team was … [Read more...] about Google Banned Keywords | hCG Being Added
