Google announced that as of today they are no longer displaying Google Checkout logos in AdWords ads. You can read Google’s statement in a comment on their Merchant support site: Checkout Badges on AdWords ads. The logos will, however, continue to be displayed on product search result pages. This announcement coincides with Google’s efforts to ramp up the visibility of their … [Read more...] about Google Removes Checkout Badge From Ad Display
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Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
In this episode of Ticker Tuesday, we take you through what to be especially careful of when setting up a feed on Google Merchant Center. So whether you are setting up your Merchant account for AdWords Ad Extensions or Product Listing Ads, or to take advantage of other Google products for businesses, this short how-to is for you! https://www.youtube.com/watch?v=JHUlnTgdoVs … [Read more...] about Ticker Tuesday: Setting Up Data Feeds In Google Merchant Center
Google AdWords: Testing Job Ad Extensions?
It looks like Google AdWords is up to their usual testing tricks, yet again! This time, users are reporting a change in ad extensions showing in the UK’s Google search engine. This change seems to add a line of text for ads with a staffing agenda (see the following screenshot). This additional line of text appears to be showing the number of job placements … [Read more...] about Google AdWords: Testing Job Ad Extensions?
Google Banned Keywords | hCG Being Added
One of our clients here at Hanapin is in the hCG diet space, which is a very exciting, fast paced, and competitive vertical in the PPC world. From an agency standpoint, it’s a great account to work on because accounts with a high level of spend generally come with a team of Google folks to work with on the account. That was the case with our client and this Google team was … [Read more...] about Google Banned Keywords | hCG Being Added
Google Announces Google Wallet
Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on your phone. At its launch, however, you’ll only be able to use Citi Mastercards and Google’s Prepaid Card, and you’ll probably want to … [Read more...] about Google Announces Google Wallet
Google & Privacy – Adwords Wiggles into Your Private Life
The next time you read emails in your Gmail account, take a look at the advertisements on the side bar. Do they have anything to do with what you are talking about in your email? Chance are, they do. Gmail continues to be a free service because they allow advertisements to show while you read your email. For Paid Search Marketers, Gmail is yet another outlet for a client’s … [Read more...] about Google & Privacy – Adwords Wiggles into Your Private Life
Google AdWords Announces Updates to Location Targeting
Google announced today that they would be making a few changes to the location targeting feature in AdWords starting July 8, 2011. Location targeting for account campaigns grew into 17 new countries back in February and since those additions, Google has been seeking out ways to continue the expansion of this feature in ways that make it “more accurate, easier to use and more … [Read more...] about Google AdWords Announces Updates to Location Targeting
Google Analytics Intelligence: An Invaluable Tool
Custom Alerts in AdWords are helpful. At the campaign or ad group level, you can create a custom alert. For instance, you can be notified when your average CPC for all or certain ad groups within a campaign shoots too high over goal. You can tell Google to check it weekly or daily and you can be notified via email. But, in my opinion, creating custom alerts in Google Analytics … [Read more...] about Google Analytics Intelligence: An Invaluable Tool
News Update: Google Analytics Adds Multi-Channel Funnels
Currently only in limited beta release, Google Analytics has added a new feature, Multi-Channel Funnels, to aid advertisers in their marketing efforts. As reported by Google, the main function of Multi-Channel Funnels is to be able to see all the “players” who “assisted” in a tracked and completed conversion. Typically speaking, the last ad clicked gets all the credit for … [Read more...] about News Update: Google Analytics Adds Multi-Channel Funnels
News Update: Google Partners with Digitas For Enhanced Mobile Marketing Insights
Yesterday, Google announced their partnership with Digitas, in an effort to provide advanced mobile marketing usage research data to Google advertisers. This partnership will allow Google to combine their original marketing data with Digitas’ search and marketing research to better identify mobile trends and user behavior. The availability of this extra information will … [Read more...] about News Update: Google Partners with Digitas For Enhanced Mobile Marketing Insights
News Update: New Resource Library for Google AdWords Certification Program
Earlier this week, Google announced the launch of a new resource library in their AdWords Certification Program portal. For those of you PPC Heroes out there interested in getting your Google AdWords Certification, this is wonderful news and will make preparing for the AdWords exam much easier. Beyond providing easy access to training resources, the new resource library’s … [Read more...] about News Update: New Resource Library for Google AdWords Certification Program
News Update: The Google Crystal Ball – Adwords Traffic Estimator
The Google team just announced a change in the algorithm behind traffic estimates for your keywords. For PPC managers, this update to Adwords is on par with a granted wish from Jambi on Pee Wee’s Playhouse. We all know how important it is to choose the right keywords for our accounts. With Google’s update, you will be privy to more accurate information on click estimates, … [Read more...] about News Update: The Google Crystal Ball – Adwords Traffic Estimator
