Google’s own Inside AdWords blog announced yesterday afternoon that the ever-expanding world of their Instant Preview feature has finally made it’s way to advertising. Their news release explains that the Instant Preview feature for ads works in the same way it does for organic results. A small magnifying glass now appears next to the headline of each ad that populates for a … [Read more...] about News Update: Google’s Instant Preview Comes to the Ad World
Search Results for: google
Our Guide to Google Analytics IQ Testing: E-commerce Tracking
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as … [Read more...] about Our Guide to Google Analytics IQ Testing: E-commerce Tracking
Our Guide To Google Analytics IQ Testing: C is for Cookie
This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. Our writers in this series have all scored at least 90% on the test and will provide their personal … [Read more...] about Our Guide To Google Analytics IQ Testing: C is for Cookie
News Update: Google Instant–Win, Lose or Draw?
When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts the same day as the Instant announcement, and he placed his bet with Instant. He emphasized that Google made it clear there were rules in place to … [Read more...] about News Update: Google Instant–Win, Lose or Draw?
News Update: Google to Retire Position Preference Feature
Google announced yesterday afternoon that they will be retiring their position preference bidding feature in AdWords early next month. While this seems like a reasonable timeframe to phase out a key component, you should be aware that as of today you can no longer enable position preference for your campaigns in AdWords, and if you turn off position preference in any of your … [Read more...] about News Update: Google to Retire Position Preference Feature
News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
Today’s news update is in reference to an article written by Andy Atkins-Krüger called, “Yandex: Not Copying But Searching For Google’s Underbelly.” In his article, Andy discusses a recent conversation he had with Ilya Segalovich, Chief Technology Officer and co-founder of Yandex. The main purpose of Andy’s post is to uncover the similarities and differences between Yandex and … [Read more...] about News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
To Optimize or Not To Optimize, Google’s New Ad Setting
Many of you have probably already heard Google’s announcement for a new ad targeting feature, announced last Wednesday, which automatically optimizes ads by conversion rate. (Previously the only ad settings were ‘Rotate’, which showed all ads evenly no matter their performance, and ‘Optimize’, which favored ads with a higher click-through rate.) Undoubtedly, this new feature … [Read more...] about To Optimize or Not To Optimize, Google’s New Ad Setting
Google vs. Bing: Targeting Features Part 2
This is the second of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two covers targeting by Device, Time of Day/Day of Week, and Demographics. Last month I wrote about the differences between the Language and Location targeting settings in Google AdWords and Microsoft adCenter. This post … [Read more...] about Google vs. Bing: Targeting Features Part 2
Finding Success on the Google Content Network
Google’s content network can be a little mysterious, but you shouldn’t let it scare you. For those of you new to the Adwords and/or PPC scene, the Google content network is a great way to help expand your reach beyond just traditional search results. Before you dive in, know that the content network will dramatically increase your impressions, which can often lead to an overall … [Read more...] about Finding Success on the Google Content Network
Insight On Google Insights
Looking for ways to expand your account? Who better to look toward for insight than Google itself? Google Insight is a tool, which, much like Google Trends, shows trends in searches. Google Insights is, however, more directed toward researchers and advertisers with it’s additional data and features. Beyond the information that is found in Google Trends, Google Insights also … [Read more...] about Insight On Google Insights
Google vs. Bing: Targeting Features
This is the part 1 of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two will cover targeting by Device, Time of Day/Day of Week, and Demographics. Batman vs. Joker, Red Sox vs. Yankees, Wile E. Coyote vs. Roadrunner, Google vs. Bing: just a few of the greatest rivalries of our time. In … [Read more...] about Google vs. Bing: Targeting Features
How-To for Google Display Conversion Optimizer Setting
I love how Google Adwords continues to change to provide additional tools and settings to help optimize my accounts. While there are times I get frustrated with the content change (still not happy about the disappearance of all of the reports on the reports tab), overall Google has a lot of helpful tools and features not offered by the other search engines. One somewhat recent … [Read more...] about How-To for Google Display Conversion Optimizer Setting
