In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to bring these ideas to life—all in a single location,” according the Google blog post . From this site, agency reps can see examples … [Read more...] about News Update: Google for Agencies—Resources Streamlined!
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News Update: Google AdWords Call Metrics Charging For Calls
If you’re using call metrics in your Google AdWords campaigns, you should be aware that Google will begin charging you $1 when someone manually dials the number displayed with your ad. There is no charge, however, on clicks from users on mobile devices, so basically this means you’ll only incur the extra cost when someone sees your ad in a traditional Web browser and decides to … [Read more...] about News Update: Google AdWords Call Metrics Charging For Calls
Our Guide To Google Analytics IQ Testing: Regular Expression (Regex) Character Guide
Alas, the fourth and final installment of the Analytics test series: the regular expression portion. While the Google Analytics test might seem daunting, with a little studying, it really isn’t bad at all. Yesterday, Jessica covered event tracking. Previously Erin covered e-commerce tracking and Steve the different types of Google Analytics cookies and how they are each used … [Read more...] about Our Guide To Google Analytics IQ Testing: Regular Expression (Regex) Character Guide
Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
This is the third in our series of collaborative PPC Hero/SEO Boy series which aims to coves the most important aspects of the IQ Test and prepare you to earn a high score. Steve started us off with Cookies in Google Analytics and Erin continued with Google Analytics Ecommerce Tracking. Why should we care about event tracking? Because. Event tracking can give you lots of … [Read more...] about Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
News Update: Google’s Instant Preview Comes to the Ad World
Google’s own Inside AdWords blog announced yesterday afternoon that the ever-expanding world of their Instant Preview feature has finally made it’s way to advertising. Their news release explains that the Instant Preview feature for ads works in the same way it does for organic results. A small magnifying glass now appears next to the headline of each ad that populates for a … [Read more...] about News Update: Google’s Instant Preview Comes to the Ad World
Our Guide to Google Analytics IQ Testing: E-commerce Tracking
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as … [Read more...] about Our Guide to Google Analytics IQ Testing: E-commerce Tracking
Our Guide To Google Analytics IQ Testing: C is for Cookie
This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. Our writers in this series have all scored at least 90% on the test and will provide their personal … [Read more...] about Our Guide To Google Analytics IQ Testing: C is for Cookie
News Update: Google Instant–Win, Lose or Draw?
When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts the same day as the Instant announcement, and he placed his bet with Instant. He emphasized that Google made it clear there were rules in place to … [Read more...] about News Update: Google Instant–Win, Lose or Draw?
News Update: Google to Retire Position Preference Feature
Google announced yesterday afternoon that they will be retiring their position preference bidding feature in AdWords early next month. While this seems like a reasonable timeframe to phase out a key component, you should be aware that as of today you can no longer enable position preference for your campaigns in AdWords, and if you turn off position preference in any of your … [Read more...] about News Update: Google to Retire Position Preference Feature
News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
Today’s news update is in reference to an article written by Andy Atkins-Krüger called, “Yandex: Not Copying But Searching For Google’s Underbelly.” In his article, Andy discusses a recent conversation he had with Ilya Segalovich, Chief Technology Officer and co-founder of Yandex. The main purpose of Andy’s post is to uncover the similarities and differences between Yandex and … [Read more...] about News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
To Optimize or Not To Optimize, Google’s New Ad Setting
Many of you have probably already heard Google’s announcement for a new ad targeting feature, announced last Wednesday, which automatically optimizes ads by conversion rate. (Previously the only ad settings were ‘Rotate’, which showed all ads evenly no matter their performance, and ‘Optimize’, which favored ads with a higher click-through rate.) Undoubtedly, this new feature … [Read more...] about To Optimize or Not To Optimize, Google’s New Ad Setting
Google vs. Bing: Targeting Features Part 2
This is the second of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two covers targeting by Device, Time of Day/Day of Week, and Demographics. Last month I wrote about the differences between the Language and Location targeting settings in Google AdWords and Microsoft adCenter. This post … [Read more...] about Google vs. Bing: Targeting Features Part 2
