Google’s content network can be a little mysterious, but you shouldn’t let it scare you. For those of you new to the Adwords and/or PPC scene, the Google content network is a great way to help expand your reach beyond just traditional search results. Before you dive in, know that the content network will dramatically increase your impressions, which can often lead to an overall … [Read more...] about Finding Success on the Google Content Network
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Insight On Google Insights
Looking for ways to expand your account? Who better to look toward for insight than Google itself? Google Insight is a tool, which, much like Google Trends, shows trends in searches. Google Insights is, however, more directed toward researchers and advertisers with it’s additional data and features. Beyond the information that is found in Google Trends, Google Insights also … [Read more...] about Insight On Google Insights
Google vs. Bing: Targeting Features
This is the part 1 of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two will cover targeting by Device, Time of Day/Day of Week, and Demographics. Batman vs. Joker, Red Sox vs. Yankees, Wile E. Coyote vs. Roadrunner, Google vs. Bing: just a few of the greatest rivalries of our time. In … [Read more...] about Google vs. Bing: Targeting Features
How-To for Google Display Conversion Optimizer Setting
I love how Google Adwords continues to change to provide additional tools and settings to help optimize my accounts. While there are times I get frustrated with the content change (still not happy about the disappearance of all of the reports on the reports tab), overall Google has a lot of helpful tools and features not offered by the other search engines. One somewhat recent … [Read more...] about How-To for Google Display Conversion Optimizer Setting
Google Ads for Global Advertisers
One of the more cliché statements about the internet is that it can extend your reach as a business, either around the corner or around the world. But as most of you know, it really isn’t that simple. Don’t get me wrong—advertising your business online is one of the best ways to reach new customers and discover new areas for expansion. But there are definite hurdles in the way. … [Read more...] about Google Ads for Global Advertisers
How To Use Google’s Contextual Targeting Tool
Tomorrow is Thanksgiving, but today feels like Christmas. I have been reading about Google’s new contextual targeting tool for a few weeks and wanted to try it out, but it wasn’t available in our accounts. The powers that be at Google must have been listening because this morning when I sat down at my desk, there it was: Google’s Contextual Targeting Tool. This new tool allows … [Read more...] about How To Use Google’s Contextual Targeting Tool
Low Cost PPC Traffic Driving (without using Google and MSN)
I recently took on a few traffic-driving projects with, what appeared to be, lofty goals. The objective of these campaigns was to drive qualified traffic to a specific landing page. We had high click goals and a small timeframe to accomplish this feat. Even still, when assessing the project, it didn’t seem as though it would be out of reach. The real challenge was doing so at … [Read more...] about Low Cost PPC Traffic Driving (without using Google and MSN)
Google Voice and Adwords Combine
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting. It’s hard to explain to a frustrated client that yes, your agency is responsible for clicks, but there are other unseen factors that may be affecting sales that aren’t shown in your statistics. … [Read more...] about Google Voice and Adwords Combine
Google AdWords Reporting: An Update Since Summer Changes
As you may have noticed, Google has slowly rearranged several of the reports in AdWords this summer. For those who are new to PPC, or are trying to catch up on all of the changes, I am going to rundown some of the common reports we use with information on where they are now located. But first, I want to start with a brief introduction to reporting with some general … [Read more...] about Google AdWords Reporting: An Update Since Summer Changes
Three Things Google Doesn’t Want You to Know About Quality Score
As most online advertisers know, Quality Score is a key determinant in how high your ad appears in Google search results. A high Quality Score (say between 7 and 10) will push up your ad, while a low Quality Score (say between 1 and 4) will bring it down—or prevent it from showing at all, unless you raise your bid. Your exact ad position is determined by both your Quality Score … [Read more...] about Three Things Google Doesn’t Want You to Know About Quality Score
Managing the Content Network in Google and Bing
Ah, the display (a.k.a. content) network. If you’re like me you have a love/hate relationship with it. While it can increase your leads, it also has the potential to spend a lot of money VERY quickly on irrelevant clicks. However, even though the display network in Google has the potential to cause you headaches, they at least provided you with the reporting tools you needed to … [Read more...] about Managing the Content Network in Google and Bing
Google Is Not Creepy
Every day Google is becoming smarter, and in turn making it easier for advertisers to more effectively reach their target audiences. Now, this could be viewed as another supposed step towards world dominance as referenced in jest in some of our roundups, or merely another great and easy way to more accurately and continually reach a solid base of potential customers. What I’m … [Read more...] about Google Is Not Creepy
