The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your bids by 30% and then see if you can still maintain the same level clicks at the lower bid. Since this isn’t yet available for everyone, I thought I … [Read more...] about Google Experiment Settings Part 2 – the results are in!
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Google Website & Conversion Optimizers & More!
If you’ve read the Google blog recently you’ll see that there are quite a few new tools being introduced to help us do our jobs better, and work more efficiently. So how can you tell which tools will help the most, and how do you find the time to learn about them all? While I can’t help you learn about everything right now, I can share some insight into a few of the tools we … [Read more...] about Google Website & Conversion Optimizers & More!
New Experiment Setting in Google AdWords
In order to get the best results from your PPC campaign, it is important to always test new things. Test keywords, ads, settings, budgets, keyword bids, etc. - if it is something you can change, you should test a variation. The trouble is, it is often difficult to determine if the change you made is really a success or if other factors are contributing. For instance, maybe you … [Read more...] about New Experiment Setting in Google AdWords
A Guide to Google AdWords Settings
There are a lot of settings to choose from in your Google AdWords account, but how do you know which ones are best? Depending on your objectives, goals and approach you might find one combination works better than another but the key is to test, test, test. What works for one account or campaign, may not work well for another. If you haven’t spent time exploring the settings … [Read more...] about A Guide to Google AdWords Settings
Case Study: Using Google Trends to Discover New PPC Opportunities
Case Study: Using Google Trends to Discover New PPC Opportunities Google provides marketers and site owners a range of great, free tools to perform keyword research. One tool that often flies under the radar of many PPC marketers is Google Trends. The value of a keyword research tool like Google Trends is that it allows you to “see what the world is searching for.” More … [Read more...] about Case Study: Using Google Trends to Discover New PPC Opportunities
6 Tips on Passing the Google Adwords Qualified Professional Exam
I recently had an opportunity to take the Google Advertising Fundamentals Exam, what fun! Overall it was a good experience, but here are a few tips that I wish I had known before taking it: 1) Read all of the materials in the learning center for the exam. Even if you’ve been working with Adwords for a while, this could still be useful for the random trivia they throw at you. … [Read more...] about 6 Tips on Passing the Google Adwords Qualified Professional Exam
Living On The Edge: The Google Content Network
Google’s content network: it’s sort of like jumping over fourteen school buses on a flaming motorcycle. If you’re not careful and well-prepared, it can be a huge disaster. But if you can pull it off- it’s totally awesome. Impress your friends, clients, and coworkers! Tame your fear and win worldwide adoration. That might be overstating things; but in any case there’s usually … [Read more...] about Living On The Edge: The Google Content Network
New Contact Form Extensions Beta from Google – Super Cool
Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions! I got an email from my Google rep asking if I wanted to participate in a new beta from Google called, ‘contact form extensions’. The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a … [Read more...] about New Contact Form Extensions Beta from Google – Super Cool
Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you get at what position in the SERPS. You can view the video here: I have wondered at times for a particular account that recently lowered its budget if our … [Read more...] about Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
Google LBA’s Are Being Removed, Get a Location Extension Instead
Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say that Google’s LBA’s will be coming back in the future, but declined to say when exactly. This could potentially hurt some local advertisers, … [Read more...] about Google LBA’s Are Being Removed, Get a Location Extension Instead
Google Launched Comparison Ads
This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that could give shopping search engines like Shopzilla and BizRate a run for their money. While Google has strong metrics for … [Read more...] about Google Launched Comparison Ads
Google’s New Ad Sitelinks & How You Can Get Them for Your Account
Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under their main PPC ad. This allows users easier access to deeper content of your website. The sitelinks also provide advertisers with a … [Read more...] about Google’s New Ad Sitelinks & How You Can Get Them for Your Account
