Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under their main PPC ad. This allows users easier access to deeper content of your website. The sitelinks also provide advertisers with a … [Read more...] about Google’s New Ad Sitelinks & How You Can Get Them for Your Account
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What is the View Through Data in Google Adwords & How Can It Benefit You?
View through data in Adwords is actually pretty cool, but only for people who run Adsense or a lot of display ads on the content network. This tool provides conversion data if you have display ads running via the content network. It’s not relevant for simple text ads running in your PPC account. With that said, the new view through conversion data shows how many conversions … [Read more...] about What is the View Through Data in Google Adwords & How Can It Benefit You?
How To Get a Place Page in Google and Why It’s Essential for all Businesses
So you may have heard about this new thing called, ‘Google Place Pages’. It’s a recent launch from Google basically giving users detailed information about any place in the world with an unique, individual page within Google Maps The detailed information includes any place such as businesses, attractions, cities, neighborhoods, and much more. To access these place pages in … [Read more...] about How To Get a Place Page in Google and Why It’s Essential for all Businesses
Why the Google Content Network Works: It’s all about the moment of relevance
I've been writing about the Google Content Network frequently as of late. This is because I think this distribution channel is a crucial element of achieving your paid search campaign's full potential. In my last few articles we've discussed nuts-and-bolts Content Network optimization, but today I'll discuss why the Content Network works and why it has the ability to generate … [Read more...] about Why the Google Content Network Works: It’s all about the moment of relevance
5 Tips on Passing the Google Adwords Qualified Professional Exam
One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog. We just added four new people to our team and we’re still growing. But now that they’re finished with their PPC training, it’s time they prepare for the Google Adwords Exam. The Google Adwords Qualified Professional status can … [Read more...] about 5 Tips on Passing the Google Adwords Qualified Professional Exam
What You Need to Know About the Google AdWords Quality Score
A Google AdWords pay-per-click campaign will not be successful unless special attention is paid to improving and maintaining your AdWords Quality Score. What is Quality Score? Well, as defined by Google: "Quality Score is a dynamic variable assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad … [Read more...] about What You Need to Know About the Google AdWords Quality Score
Use Google Trends to Gain Additional Insight into Your Client’s Search Traffic
When you inherit a PPC account from another search agency or account manager, there is always going to be that moment of head scratching as you try to figure out the "other guy's" process and strategy. The head scratching can quickly turn to head hitting once you begin to troubleshoot the performance history of the account. But before you jump to any conclusions, you … [Read more...] about Use Google Trends to Gain Additional Insight into Your Client’s Search Traffic
You Can Now See Google Subdomains in Your Content Network Reporting
My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google subdomain properties within your placement performance report. As you know, any additional level of granularity in regards … [Read more...] about You Can Now See Google Subdomains in Your Content Network Reporting
Increased Bid Transparency with Google’s Bid Simulator
Ever wondered how a bid change is going to affect your AdWords account? Will it send my costs through the roof? Will it sacrifice clicks? What will happen to impressions? You're in luck! The days of bid uncertainty are behind us, sort of. Google has made it a little easier to estimate the potential impact of bid adjustments with the Bid Simulator. While this tool can't predict … [Read more...] about Increased Bid Transparency with Google’s Bid Simulator
Beware of Low Bids and Low Budgets When Setting Up Your Google AdWords Account
A few weeks back one of my clients performed a search for one of his keywords and it didn’t come up in Google search. So of course I review the keyword in the AdWords interface by checking on the ad diagnostic tool and saw that the keyword was not showing due to a low keyword bid and that it wasn’t on page 1 of the Google results pages. I had a few co-workers here in the … [Read more...] about Beware of Low Bids and Low Budgets When Setting Up Your Google AdWords Account
Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
Lately, I've been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data to create placement targeted campaigns (not written by yours truly); how to locate performance fluctuations; and I've also … [Read more...] about Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week's Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the Fact of the Week: Restructuring your account does not cause you to lose your historical Quality Score information. The historical performance of your keywords, … [Read more...] about How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
