A Google AdWords pay-per-click campaign will not be successful unless special attention is paid to improving and maintaining your AdWords Quality Score. What is Quality Score? Well, as defined by Google: "Quality Score is a dynamic variable assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad … [Read more...] about What You Need to Know About the Google AdWords Quality Score
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Use Google Trends to Gain Additional Insight into Your Client’s Search Traffic
When you inherit a PPC account from another search agency or account manager, there is always going to be that moment of head scratching as you try to figure out the "other guy's" process and strategy. The head scratching can quickly turn to head hitting once you begin to troubleshoot the performance history of the account. But before you jump to any conclusions, you … [Read more...] about Use Google Trends to Gain Additional Insight into Your Client’s Search Traffic
You Can Now See Google Subdomains in Your Content Network Reporting
My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google subdomain properties within your placement performance report. As you know, any additional level of granularity in regards … [Read more...] about You Can Now See Google Subdomains in Your Content Network Reporting
Increased Bid Transparency with Google’s Bid Simulator
Ever wondered how a bid change is going to affect your AdWords account? Will it send my costs through the roof? Will it sacrifice clicks? What will happen to impressions? You're in luck! The days of bid uncertainty are behind us, sort of. Google has made it a little easier to estimate the potential impact of bid adjustments with the Bid Simulator. While this tool can't predict … [Read more...] about Increased Bid Transparency with Google’s Bid Simulator
Beware of Low Bids and Low Budgets When Setting Up Your Google AdWords Account
A few weeks back one of my clients performed a search for one of his keywords and it didn’t come up in Google search. So of course I review the keyword in the AdWords interface by checking on the ad diagnostic tool and saw that the keyword was not showing due to a low keyword bid and that it wasn’t on page 1 of the Google results pages. I had a few co-workers here in the … [Read more...] about Beware of Low Bids and Low Budgets When Setting Up Your Google AdWords Account
Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
Lately, I've been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data to create placement targeted campaigns (not written by yours truly); how to locate performance fluctuations; and I've also … [Read more...] about Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week's Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the Fact of the Week: Restructuring your account does not cause you to lose your historical Quality Score information. The historical performance of your keywords, … [Read more...] about How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
CLRB Hanson LLC et al. V. Google Class Action Settlement
Neither PPC Hero nor Hanapin Marketing have any affiliation with this settlement regarding Google AdWords nor can we offer legal advice on the subject. However, we did think it was a good idea to post the settlement statement in its entirety to the blog because 1) it's directly related to our blog's focus and 2) our readers might be curious about the statement if they … [Read more...] about CLRB Hanson LLC et al. V. Google Class Action Settlement
How to Use Google Wonder Wheel and Related Search Tools for Keyword Research
The fuel that drives every PPC campaign is your keyword list. The success of your campaign will live and die by the keywords that you target. You need to make sure that you are targeting the right keywords and that your keyword list is extensive and robust. And your list of keywords needs to be ever-evolving as new and longer search terms become prevalent among your target … [Read more...] about How to Use Google Wonder Wheel and Related Search Tools for Keyword Research
What You Need to Know about Google AdWords’ New Conversion Tracking Metrics
One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the "Conversions (many-per-click)" data and the "Conversions (1-per-click)" data. If you have migrated to the new AdWords interface, you have probably noticed these additional conversion tracking columns within your stats. … [Read more...] about What You Need to Know about Google AdWords’ New Conversion Tracking Metrics
What To Look for if Your Volume Tanks on the Google Content Network
Lately, we've been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content Network performance may suddenly tank. First, let's do a quick review of what we've discussed thus far: The initial article on this topic discussed what to … [Read more...] about What To Look for if Your Volume Tanks on the Google Content Network
Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the 'other unique queries' label in the search query performance report. We wrote about this new feature in the search query report back in April but did not find an official announcement from Google until yesterday. The Google search query performance report … [Read more...] about Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
