With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or key product seems to be a money-losing proposition. After all, in pay-per-click advertising, we seek relevant traffic that is likely to … [Read more...] about How to Leverage Google’s Trademarked Term Bidding Policies
Search Results for: google
New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
I received a phone call from my Yahoo rep saying that they are offering a search query report for our clients. I was very excited about this since I love the search query report from Google. Unfortunately, I was soon disappointed after hearing that I couldn't run the search query report out of the Yahoo PPC interface myself. Here's how it works: If you want a search query … [Read more...] about New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
How To Broaden Your Exposure on the Google Content Network
I've said it before and I'll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range of ad positions that can generate positive results. However, the Content Network has a smaller window for optimal exposure and performance. On the Google Search … [Read more...] about How To Broaden Your Exposure on the Google Content Network
Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities. With the exception of AdWords data populating in Analytics, there wasn't any cross-functionality - especially for conversion tracking. This killed me. Until now. It is now possible for you to have data … [Read more...] about Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
X Marks the Spot! How to Get Listed In Google Local Map Ads
This week we are discussing a myriad tactics to enhance your local geo-targeted PPC efforts. One of the core strategies you can employ to be found in your neighborhood to appear on Google Maps. If your business is geared toward a local audience, you need to gain as much exposure on Google Maps as possible! List Your Business in Google Maps First, let's step outside the realm … [Read more...] about X Marks the Spot! How to Get Listed In Google Local Map Ads
Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN
As part of our week-long series on PPC geo-targeting, today I'm going to showcase the basics of setting up geo-targeting in the "big three" pay-per-click search engines. While the general process for setting up geo-targeting is similar between Google AdWords, Yahoo! Search Marketing and Microsoft adCenter – they do have very unique steps and feature sets. Read on for an … [Read more...] about Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN
Highlights From Google’s Content Network CPA Whitepaper
Early last week, Google released a whitepaper titled, "CPA Performance Trends on the Google Content Network". This whitepaper was based on data pulled from nearly 25,000 AdWords accounts around the world from a 12 month period ending November 2008. That's a pretty hefty sum of data! The purpose of the research? To answer advertiser-based questions on conversion rates and … [Read more...] about Highlights From Google’s Content Network CPA Whitepaper
Why Fix What Isn’t Broken on the Google Content Network?
The Google AdWords Content Network is vast and wide-reaching. If you harness this distribution channel properly, it can be a great source for traffic, leads and revenue. Recently, I discussed how to enhance your content network performance by removing poorly performing sites. Today, I will discuss how to optimize your content network performance by expanding your reach and … [Read more...] about Why Fix What Isn’t Broken on the Google Content Network?
Yes Friends, Google AdWords’ Search Partners Includes Parked Domains
I've been managing PPC campaigns for what seems like a really long time. I work in Google AdWords every day. But you know what? I still learn something new every day. Sometimes this fact is scary. So, there is this nifty little thing called Google AdSense for Parked Domains. It's a way for domain owners to park their unused domains, aim them at Google's servers and whalah … [Read more...] about Yes Friends, Google AdWords’ Search Partners Includes Parked Domains
New Filters and Global Settings in Google Search Based Keyword Tool
Google announced yesterday an update to the search based keyword tool within AdWords. 1. New Filters Now you can add filters to customize which keywords Google gives you search volume estimates on. Some of the filters allow you to set a minimum monthly search amount, low, medium or high competition, ad share, search share, suggested bid, and URL containing specific … [Read more...] about New Filters and Global Settings in Google Search Based Keyword Tool
Google Updates Search Query Report Functionality: Query Depth = All Queries
It's weird how Google just slips things into the AdWords reporting interface. In the course of pulling some Search Query Reports today, the PPC Hero team discovered that Google now has added a new report setting: Query Depth And don't you know it, you can choose between Standard (pull the a-typical 1000 "other unique queries" report) OR, you can now choose Advanced! … [Read more...] about Google Updates Search Query Report Functionality: Query Depth = All Queries
Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!
Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren't careful, you can end up spending long periods of time within Analytics, plugging away to get the relevant information that you so desire. However, Google recently released a beta of Custom Reporting, which allows you to quickly … [Read more...] about Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!
