As part of our five day series on saving time while managing your PPC accounts, today I'll go over automated reports in Google and MSN AdCenter. These automated reports have saved me a ton of time in the past 2 years. Not only can you use these customized reports for yourself, but you can customize and send them to your clients automatically on which ever day they choose. It’s … [Read more...] about Get Your PPC Stats ASAP with Automated Reports in Google and MSN
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Upload Your Google AdWords Campaigns into Yahoo and MSN adCenter in a Flash!
Since this week's topics are all about saving PPC advertisers time when managing their accounts, this one is a must-know-and-use strategy that will surely help save you time creating new PPC campaigns, ad groups or accounts as a whole. If you're like most people, you start out with a Google AdWords account. Either you can build it from scratch in Adwords or you can use Adwords … [Read more...] about Upload Your Google AdWords Campaigns into Yahoo and MSN adCenter in a Flash!
PPC Made Easy: Learn How Google’s AdWords Editor and Microsoft’s adCenter Desktop Can Simplify PPC Management
Our week-long series of PPC time saving tips is now in full swing! Today I'll be discussing how Google's AdWords Editor and Microsoft's adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released Editor, I thought it was the best thing since sliced bread. While I'm comfortable using spreadsheets and manually creating campaigns with … [Read more...] about PPC Made Easy: Learn How Google’s AdWords Editor and Microsoft’s adCenter Desktop Can Simplify PPC Management
Let’s Take another Look at URL Tagging and Tracking PPC Campaigns via Google Analytics
The more we write here at PPC Hero, the more we learn about pay-per-click in general and the needs and wants of our readers. Of all the topics we've touched on over the past few years, the one that has remained most popular is the process for tracking PPC campaigns via Google Analytics. Previously we've written on how to properly tag your destination URLs for Yahoo! Search … [Read more...] about Let’s Take another Look at URL Tagging and Tracking PPC Campaigns via Google Analytics
Google Quality Score Is Overhyped
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! There. I said it. Google Quality Score is overhyped. Too many people get scared by this nebulous thing called a … [Read more...] about Google Quality Score Is Overhyped
What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
A short while ago Google added some additional options in the campaign settings of your Adwords account. Since some of these settings and options can be confusing for experienced advertisers as well as newbies, I'll go over these settings and give some recommendations on which ones you should opt in or out for. (click picture to enlarge) Device Platform Settings: Desk and … [Read more...] about What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
The most recent addition to the Google AdWords distribution is the Search Partner Network. AdWords ads have appeared on these sites for a while but advertisers were not given the option to choose this distribution. Now, you can opt-in or opt-out of this network distribution. And AdWords just inserted additional report features that will help better monitor/manage your … [Read more...] about Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
Today I came across a Search Engine Roundtable post from last week that speculates whether or not Google AdWords recommends using multiple match types for a single keyword phrase. Born out of a thread at WebmasterWorld, the post struck me as odd. Personally, I frequently use the entire spectrum of match types – employing broad, phrase and exact matches of my keywords to great … [Read more...] about Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
Why Trademarked Names Are Allowed in Google Display URL
A PPC Hero subscriber brought this to my attention the other day. He said that the name of his client's company was trademarked, and they filed this trademark with Google so no competitors could display their trademarked term in any PPC advertisements. However, he noticed that one of his competitors did have the name of the trademarked company in their display URL. I contacted … [Read more...] about Why Trademarked Names Are Allowed in Google Display URL
What You Need to Know to Set Up Monthly Invoicing With Google AdWords
There is a series of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that require separate PPC campaigns, your invoicing headache is probably rather large and severe. There is a way to cure this headache. The standard procedure … [Read more...] about What You Need to Know to Set Up Monthly Invoicing With Google AdWords
Improve Your Content Network Campaigns with Demographic Bidding in Google
Demographic targeting is a relatively new feature for Google. It's the process of targeting your PPC ads and keywords to a specific age range and gender type. The purpose of demographic targeting is to really drill down on your target audience by writing extremely specific ads to a very specific audience, which in theory will help qualify your traffic and ultimately increase … [Read more...] about Improve Your Content Network Campaigns with Demographic Bidding in Google
What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Google AdWords is often testing new features within our pay-per-click accounts. Some of them work great and some of them don't. With an organic program like AdWords, this kind of testing is to be expected. Google recently announced that on January 26, 2009 preferred cost bidding within AdWords will no longer be available. Currently, preferred cost bidding is still available in … [Read more...] about What You Need to Know About Google’s Decision to End Preferred Cost Bidding
