The more we write here at PPC Hero, the more we learn about pay-per-click in general and the needs and wants of our readers. Of all the topics we've touched on over the past few years, the one that has remained most popular is the process for tracking PPC campaigns via Google Analytics. Previously we've written on how to properly tag your destination URLs for Yahoo! Search … [Read more...] about Let’s Take another Look at URL Tagging and Tracking PPC Campaigns via Google Analytics
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Google Quality Score Is Overhyped
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! There. I said it. Google Quality Score is overhyped. Too many people get scared by this nebulous thing called a … [Read more...] about Google Quality Score Is Overhyped
What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
A short while ago Google added some additional options in the campaign settings of your Adwords account. Since some of these settings and options can be confusing for experienced advertisers as well as newbies, I'll go over these settings and give some recommendations on which ones you should opt in or out for. (click picture to enlarge) Device Platform Settings: Desk and … [Read more...] about What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
The most recent addition to the Google AdWords distribution is the Search Partner Network. AdWords ads have appeared on these sites for a while but advertisers were not given the option to choose this distribution. Now, you can opt-in or opt-out of this network distribution. And AdWords just inserted additional report features that will help better monitor/manage your … [Read more...] about Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
Today I came across a Search Engine Roundtable post from last week that speculates whether or not Google AdWords recommends using multiple match types for a single keyword phrase. Born out of a thread at WebmasterWorld, the post struck me as odd. Personally, I frequently use the entire spectrum of match types – employing broad, phrase and exact matches of my keywords to great … [Read more...] about Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
Why Trademarked Names Are Allowed in Google Display URL
A PPC Hero subscriber brought this to my attention the other day. He said that the name of his client's company was trademarked, and they filed this trademark with Google so no competitors could display their trademarked term in any PPC advertisements. However, he noticed that one of his competitors did have the name of the trademarked company in their display URL. I contacted … [Read more...] about Why Trademarked Names Are Allowed in Google Display URL
What You Need to Know to Set Up Monthly Invoicing With Google AdWords
There is a series of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that require separate PPC campaigns, your invoicing headache is probably rather large and severe. There is a way to cure this headache. The standard procedure … [Read more...] about What You Need to Know to Set Up Monthly Invoicing With Google AdWords
Improve Your Content Network Campaigns with Demographic Bidding in Google
Demographic targeting is a relatively new feature for Google. It's the process of targeting your PPC ads and keywords to a specific age range and gender type. The purpose of demographic targeting is to really drill down on your target audience by writing extremely specific ads to a very specific audience, which in theory will help qualify your traffic and ultimately increase … [Read more...] about Improve Your Content Network Campaigns with Demographic Bidding in Google
What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Google AdWords is often testing new features within our pay-per-click accounts. Some of them work great and some of them don't. With an organic program like AdWords, this kind of testing is to be expected. Google recently announced that on January 26, 2009 preferred cost bidding within AdWords will no longer be available. Currently, preferred cost bidding is still available in … [Read more...] about What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Google Launches a New Adwords Help Forum
Today Google announced the launch of a new help forum for Adwords users. This new and improved forum is a place for novice and advanced AdWords users to ask questions, get answers, build relationships among fellow PPC experts, not to mention, connect with businesses using Adwords. Google says their own Adwords experts will frequent the forum and answer questions. Here are … [Read more...] about Google Launches a New Adwords Help Forum
Utilize the Google Search Partner Network to Increase Your PPC Performance
We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords' third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC campaign, and how can you monitor/manage them effectively. First, let's figure out what these Search Partners … [Read more...] about Utilize the Google Search Partner Network to Increase Your PPC Performance
Google Confirms Conversion Rates Have No Effect on Quality Score
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don't. And some of these people are actually implementing conversion codes on their site to track easy conversions just to try and increase their Quality Score. Some advertisers … [Read more...] about Google Confirms Conversion Rates Have No Effect on Quality Score
