Today I came across a Search Engine Roundtable post from last week that speculates whether or not Google AdWords recommends using multiple match types for a single keyword phrase. Born out of a thread at WebmasterWorld, the post struck me as odd. Personally, I frequently use the entire spectrum of match types – employing broad, phrase and exact matches of my keywords to great … [Read more...] about Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
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Why Trademarked Names Are Allowed in Google Display URL
A PPC Hero subscriber brought this to my attention the other day. He said that the name of his client's company was trademarked, and they filed this trademark with Google so no competitors could display their trademarked term in any PPC advertisements. However, he noticed that one of his competitors did have the name of the trademarked company in their display URL. I contacted … [Read more...] about Why Trademarked Names Are Allowed in Google Display URL
What You Need to Know to Set Up Monthly Invoicing With Google AdWords
There is a series of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that require separate PPC campaigns, your invoicing headache is probably rather large and severe. There is a way to cure this headache. The standard procedure … [Read more...] about What You Need to Know to Set Up Monthly Invoicing With Google AdWords
Improve Your Content Network Campaigns with Demographic Bidding in Google
Demographic targeting is a relatively new feature for Google. It's the process of targeting your PPC ads and keywords to a specific age range and gender type. The purpose of demographic targeting is to really drill down on your target audience by writing extremely specific ads to a very specific audience, which in theory will help qualify your traffic and ultimately increase … [Read more...] about Improve Your Content Network Campaigns with Demographic Bidding in Google
What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Google AdWords is often testing new features within our pay-per-click accounts. Some of them work great and some of them don't. With an organic program like AdWords, this kind of testing is to be expected. Google recently announced that on January 26, 2009 preferred cost bidding within AdWords will no longer be available. Currently, preferred cost bidding is still available in … [Read more...] about What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Google Launches a New Adwords Help Forum
Today Google announced the launch of a new help forum for Adwords users. This new and improved forum is a place for novice and advanced AdWords users to ask questions, get answers, build relationships among fellow PPC experts, not to mention, connect with businesses using Adwords. Google says their own Adwords experts will frequent the forum and answer questions. Here are … [Read more...] about Google Launches a New Adwords Help Forum
Utilize the Google Search Partner Network to Increase Your PPC Performance
We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords' third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC campaign, and how can you monitor/manage them effectively. First, let's figure out what these Search Partners … [Read more...] about Utilize the Google Search Partner Network to Increase Your PPC Performance
Google Confirms Conversion Rates Have No Effect on Quality Score
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don't. And some of these people are actually implementing conversion codes on their site to track easy conversions just to try and increase their Quality Score. Some advertisers … [Read more...] about Google Confirms Conversion Rates Have No Effect on Quality Score
Is Google’s Automatic Match Expanding For The Holidays?
You may remember a few months ago when Joe wrote about Google’s Automatic Matching feature. Well, there are rumblings (or grumblings) around the blogosphere this week that Google may be expanding the controversial feature just in time for the holiday season! Our friends at SEO Roundtable are referencing some rumors in the Search Engine Watch Forums that speak of Google … [Read more...] about Is Google’s Automatic Match Expanding For The Holidays?
Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
Occasionally we here at PPC Hero will get questions from readers regarding all sorts of subjects. We recently received a question about how to get a dedicated Google or Yahoo! representative to help assist in the management of your PPC campaigns. In the question she asks: Often, you refer to contacting your Google or Yahoo rep about a problem. How do you get a rep? I have not … [Read more...] about Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
Exploring Google’s New Search-Based Keyword Tool
If you subscribe to Google's Adword's blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to the keyword tool already included in our Adwords accounts. But this new tool does a few new things and their worth a mention. The … [Read more...] about Exploring Google’s New Search-Based Keyword Tool
How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we'd cover how you can find this new information within your AdWords account. First, why would you specifically target RSS (really simple syndication) feeds for blogs? RSS feed placements allow you to … [Read more...] about How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
